Electric Shock (song)

"Electric Shock" is a song from South Korean girl group f(x). It was the lead single of their second EP, Electric Shock, released digitally on June 10, 2012 and physically on June 13, 2012, under the label of SM Entertainment. The accompanying music video was released on June 11, 2012. The song debuted at #1 on the Gaon Chart's single[1] and digital download chart, selling 630,510 copies in its first week,[2] it then fell to #3 selling 285,501 copies the following week. After 3 weeks on the chart, "Electric Shock" had sold 1,121,472 copies.[3][4][5][6][7][8][9]

"Electric Shock"
Single by f(x)
from the album Electric Shock
ReleasedJune 10, 2012
Recorded2012
Genre
Length3:15
LabelSM Entertainment
Songwriter(s)Ji-Eum Seo, Joachim Vermeulen Windsant, Maarten ten Hove, Willem Laseroms
Producer(s)Future Presidents
f(x) Korean Singles singles chronology
"Hot Summer"
(2011)		 "Electric Shock"
(2012)		 "Rum Pum Pum Pum"
(2013)
Music video
"Electric Shock" on YouTube

Composition

"Electric Shock" is an electropop and dance-pop song, employing elements of electro house. Lyrically, it is about expressing the feeling of love as an electric shock and compares confused but exciting feelings after falling in love.[10]

Music video

An official 26-second teaser was released June 8, 2012. Another minute and a half extended teaser was aired on KBS World.The music video was officially released on June 11, 2012. The music video garnered more than one million views in less than a day and over 10 million views in less than a week.

The music video shows f(x) dancing to choreography by Jillian Meyers, who had previously worked with f(x) on their hit single, "Pinocchio (Danger)", and would soon work again with "Rum Pum Pum Pum". It features three sets, one pink set with running neon lights similar to a computer chip, one long white room with large white lights and reflective surfaces, and another white room with floor-to-ceiling windows. A total of 4 different sets of outfits can be seen on all five members. Throughout the video, the camera focuses back and forth between the dance number and close ups of each f(x) girl. In certain shots, each girl can be seen holding a specific electroshock weapon and directing it towards the camera: Krystal and Amber use tasers; Victoria and Luna use a stun baton; and Sulli uses a defibrillator.

On October 16, 2016, the MV surpassed 100 million views. Making f(x) the 6th k-pop group and 3rd k-pop girl group to join the exclusive "100 million club." [11]

Music Show Wins
Program Date
Mnet's M Countdown June 21, 2012
June 28, 2012
July 5, 2012
KBS2's Music Bank June 22, 2012
June 29, 2012
MBC M's Show Champion June 26, 2012
July 3, 2012
SBS's Inkigayo July 1, 2012
July 8, 2012

Charts
Korean Chart Peak
position
Gaon Singles chart[12] 1

References
  1. "Gaon week chart". Gaon. Retrieved 28 October 2015.
  2. "Gaon download chart". Gaon. Retrieved 28 October 2015.
  3. "Gaon download chart" (in Korean). Gaon. Retrieved 2012-07-05.
  4. "f(x) to Release Music Video for 'Electric Shock' on June 12". CJ E&M enewsWorld. Retrieved 28 October 2015.
  5. "f(x) Ends Promotions for 'Electric Shock' After Nine Trophies". CJ E&M enewsWorld. Retrieved 28 October 2015.
  6. "f(x) Conquers the Charts With 'Electric Shock'". CJ E&M enewsWorld. Retrieved 28 October 2015.
  7. "f(x) Reveals Special BTS and Interview Video for 'Electric Shock' MV". CJ E&M enewsWorld. Retrieved 28 October 2015.
  8. "f(x)'s 'Electric Shock' Music Video Becomes Most Watched Video on YouTube". CJ E&M enewsWorld. Retrieved 28 October 2015.
  9. "f(x) Records 600,000 Downloads for 'Electric Shock' Within a Week". CJ E&M enewsWorld. Retrieved 28 October 2015.
  10. "Electric Shock at M.Net" (in Korean). M.Net. 2012-06-10. Retrieved June 12, 2012.
  11. http://www.allkpop.com/article/2016/10/fxs-electric-shock-surpasses-100-million-views
  12. "Gaon week chart". Gaon. Retrieved 28 October 2015.
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