Eunice Olumide

Eunice Olumide MBE is a Scottish fashion model and actress.[1]

"SweeTs" redirects here. For other uses, see sweets (disambiguation).

Eunice Olumide
MBE
Born
Edinburgh, Scotland
NationalityBritish-Nigerian
OccupationModel, fashion designer, actress, presenter
Years active2010–present
Modeling information
Height5 ft 9 in (175 cm)
Hair colorBlack
Eye colorBrown
AgencyModelteam, Ford, AMQ, Select, Doveteam, VIVA, IMM, Mega
Websitewww.euniceolumide.com

Early life

Olumide was born in Edinburgh, Scotland. She has dual British and Nigerian nationality.[2][3][4][5] The name "Olumide" means "God has come" or "My Hero has come" in the Yoruba language.[6]

She achieved a first-class Bachelor of Arts degree in Communication and Mass Media at Glasgow Caledonian University.[7] By the age of 21, she had a postgraduate degree in Film Studies at Queen Mary University of London and a MA in Metaphysics, after getting a scholarship to study at the University of Pennsylvania.

Modelling career

At 15, Olumide was spotted shopping in Sauchiehall Street, Glasgow,[3] and later scouted by Select models while visiting family in London.[8] At the time she knew nothing about the fashion industry. She took a break from modelling to go to university. Since then she has been working as a model and actor, and occasionally appeasred on BBC and SKY TV.[9] Over the years she has been signed with Premier, KOKO, Nemesis, Mega, La Agenica, VIVA, AMQ, Ford and IMM Düsseldorf.[8]

5 feet 9 inches tall with black hair, brown eyes, dress size six 930A"-24"-33"0, she has worked on runways, fashion weeks and shoots in Japan, Paris, Milan, Barcelona, Poland, Germany, UAE, USA, Africa and the UK.[7]

Olumide appeared in Dazed & Confused, Dry, London Fashion Week Daily, Dansk, Tank, I.D., Grazia, Luire Magazine Japan, Harpers Bazaar, Hunger, Oyster, Papercut, New York, Bahrain Confidential, WAD Magazine,[8] Retro, InStyle, Fabulous, Italian Vogue and British Vogue.[10] She has worked with Zandra Rhodes, Myleen Klass, Gio Pomodoro, Caryn Franklin, NKWO, JJ Noki, and designers including Swarovski, Christopher Kane, Jil Sander, Adidas, Evisu, Kswiss, Henry Holland, Jacob Kimmie, Prada, Georgina Harding, Gucci, Jean Paul Gaultier, Tom Ford, Alexander Wang and Jacob Birge.[11] Olumide has modelled for Top Shop, Mulberry, Tommy Hilfiger, Ugg, Lee Jeans, Toms, The Body Shop, Alexander Wang, Vivienne Westwood, Bunmi Koko, New Look and Harris Tweed.[12][13] She is also as an ambassador for Fashion Targets, Adopt an Intern, FAD and worked with Climate Revolution.[14] In 2018 Olumide's released her debut book ‘How To Get Into Fashion’, focusing on exploitation in the industry and the impact of Fast Fashion.[15] She was selected to appear at the prestigious Edinburgh International Book Festival, with a sell out show at The Spark Theatre, interviewed by Elizabeth Payton at The New York Times.[16] As a prominent equal rights campaigner and activist she deliver a speech at the Houses of Commons and worked with union Equity to produce policy and etiquette to protect models in the work place.[17][18] This led to regular appearances on Good Morning Britain hosted by Pierce Morgan.

Fashion design

Olumide's mother encouraged her to pursue design work. Olumide came up with a Scots-African collection, bought the material, made the clothes and returned to Scotland with a collection named after her mother.[9] Her debut spring summer collection was inspired by her Afro-Scottish background and ancestry, a balance of European/British style tailoring and traditionally African fabric and patterns.[3][19] In 2016 she collaborated with Puma, Top Shop and Evisu on selected pieces, and produced an accessories collection in 2017 consisting of spring summer and autumn winter sunglasses for men and women.[20] In 2018 some of this went to the National Museum of Scotland archive.[21]

Olumide produced an On-Schedule show for the British Fashion Council for London Fashion Week.[22] NGRGFW included question and answer sessions featuring Dennis Calpone, Afuah Hirsch, Emma Dabiri and Nish Kumar as well as a fashion show, commissioned by Lambeth Council at Lambeth Town Hall.[23] A Olumide used the event to draw attention to the plight of the Windrush Generation illegally deported from the United Kingdom in 2018 after a mistake by the then Primeminster Theresa May and Amber Rudd.[24]

Music career

Olumide is also a DJ and appearing with Dynamo, Grace Jones, Damian Marley and Nas. Venues include The Apollo, Lovebox Festival, The Great Escapes Festival, The Groucho Club, Soho House, Glastonbury and Websterhall NYC with Matt Sorum.

Olumide performed with Skepta, Wiley and joined Roots Manuva's Banana Clan. Between April and June, she toured the United States with The Roots and Mos Def in Orlando, Miami, New York, Philadelphia and Atlanta, and at the Bonnaroo Music Festival, a four-day event in Tennessee in June. She also supported Police Academy's Michael Winslow in the U.S. and UK.[25]

In 2018, Olumide was involved in a charity Christmas song called "Rock With Rudolph", recorded by 26 personalities in aid of Great Ormond Street Hospital and released digitally on Saga Entertainment on 30 November 2018. The song reached number two on the iTunes pop chart.[26][27]

Acting career

Olumide played a minor role in a BAFTA Scotland New Talent winning project called Trouble Sleeping. In 2017 she had a small role as Rosie in After Louise Olumide appeared in a short, One Sweet Oblivios Antidote', with Lenny Henry'.[25] She also had minor parts in Star Wars Rogue One, The Last Jedi and Absolutely Fabulous.[25][28] In 2019 she landed a role in Noughts and Crosses alongside rapper Stormzy, produced by Shawn Corey Carter also known as Jay Z at Roc Nation USA.

Olumide produced and directed a show Metamorph through Open Art Surgery at the Traverse Theatre and foundedThe Official Youth on the Fringe at the Edinburgh Festival Fringe, then starred in her own production of The Chicken Trial at the Pleasance courtyard.[29][30] In 2017 she performed live at The Stand.[31] Olumide also worked on some rap comedy battles

Television and broadcasting career

Olumide has appeared on BBC, Channel 5, ITV and Sky television. She was on a streaming service during the BAFTA Awards,[32] and the Screen Nation Awards.[33] and at Cannes Film Festival. Olumide was listed as appearing in episodes of John Bishop's Britain and BBC Learning Zone.[34] For Vice magazine she spoke to Andy Capper about his film Reincarnated starring Snoop Dogg (also known as Snoop Lion).[35] Olumide has interviewed comedians Doc Brown and the late Stephen K Amos.

In 2018 she appeared on BBC Scotland's short series Loop, the Victoria Derbyshire Show, Secrets of The Royal Wardrobe once on Question Time, Lorraine and BBC One's "Scotland's Treasures". In 2019 she interviewed Adrian Lester and Josie Rourke at the premier of the film Mary Queen of Scots for MOBO [36] She also participated as a panelist at the premier of The Hate You Give with George The Poet

BBC Radio Scotland's late night music show Music Match once have her as a guest.[37] In 2019 she was one of the presenters for The Sista Collective on BBC Radio 5 Live, now discontinued, interviewing Director Amma Asante and Singer Jamelia [38]

Other activities

Olumide has been involved in youth groups at Hillhead High School Glasgow and Calder, Granton and Muirhouse's G-Code in Edinburgh.[39] She also runs workshops for young people throughout the United Kingdom for all ages and abilities including confidence building, music, dance and graffiti.

She is an ambassador for Zero Waste Scotland,[40] for issues of conservation and sutainability. Olumide is also an ambassador for Fashion Targets.[41][42] and helped fund raise for charities including Children's Hospice Association Scotland,[2] The Well Foundation and Love Music Hate Racism.[8] Olumide is a patron for Best Beginnings,[43] and for Adopt an Intern,[44] helping to get women who have had a career break back into work.

In 2015 Olumide founded her own art gallery representing artists including Richard Wilson and Nick Walker.[45] She has contributed to the Victoria and Albert Museum in Scotland and London and curated a permanent exhibition at the National Museum of Scotland.[46] She also set up Enigmatic Production and Promotion, through the Prince's Business Youth Trust,.[8]

Awards and nominations

Olumide was nominated for the Model of the Year in the Scottish Fashion Awards, sponsored by Vogue in 2011, 2013, 2015. She won Model of the Year in 2018 at the BBE Awards.[47] In 2017 she was featured alongside supermodels Stella Tennant, Winnie Harlow and Brenda Finn.[10] She appeared on the Front Cover of The Evening Standard with supermodel Adwoa Aboah. Olumide was appointed Member of the Order of the British Empire (MBE) in the 2017 Birthday Honours for services to broadcasting, the arts, and charity.[48] In 2018 she was awarded the prestigious title of V & A Design Champion by the Victoria Albert Museum.[49] She went on to curate a variety of exhibitions at the V & A, Tate Modern and British Museum called Next Generation Regeneration, aimed at increasing sustainability with brand Uniqlo.[50][51][52]

See also

References
  1. "Eunice Olumide MBE – Fashion, passion and philanthropy - V&A Dundee". Vandadundee.org. Retrieved 3 July 2020.
  2. Brocklehurst, Steven (16 November 2017). "'I wrestled with MBE but accepted for my mum'". Bbc.co.uk. Retrieved 3 July 2020.
  3. Greenaway, Heather (8 April 2012). "Catwalk queen on why fashion needs a lot more colour". Daily Record. Retrieved 1 June 2013.
  4. "Eunice Olumide: Independence Would Be The Most Exciting Thing To Happen In Our Lifetime". Edinburgh: National Collective. 19 January 2014. Retrieved 18 February 2016.
  5. Walker, Richard (8 February 2016). "The supermodel and the search for Scotland's forgotten black king". The National. Retrieved 18 February 2016.
  6. "Yoruba names". Behind the Name. Retrieved 24 April 2014.
  7. "Eunice Olumide - Glasgow Caledonian University - Scotland, UK". Gcu.ac.uk. Retrieved 3 July 2020.
  8. Olowu, Yemi (14 September 2011). "Model Watch! All eyes on her – Eunice Olumide speaks on conquering Scotland". YNaija. Retrieved 1 June 2013.
  9. Young, Caroline (28 March 2013). "Meet the Model: Eunice Olumide". Herald Scotland. Retrieved 1 June 2013.
  10. Todd, Lucy (18 September 2018). "LFW 'still behind' New York for diversity". Bbc.co.uk. Retrieved 3 July 2020.
  11. Hind, Sally (15 November 2018). "Supermodel Scot Eunice Olumide donates MBE to museum to inspire youngsters". Dailyrecord.co.uk. Retrieved 3 July 2020.
  12. Scottish Supermodels. "Eunice Olumide Tommy Hilfiger x ICON". YouTube. Retrieved 3 July 2020.
  13. "Equity - Eunice Olumide: Facing Facts". Equity.org.uk. Retrieved 3 July 2020.
  14. "Equity - Eunice Olumide: Facing Facts". Equity.org.uk. Retrieved 3 July 2020.
  15. "How to Get into Fashion by Eunice Olumide | Waterstones". Waterstones.com. Retrieved 3 July 2020.
  16. "Edinburgh International Book Festival 2019 Looks For New Stories | Edinburgh Guide". Edinburghguide.com. Retrieved 3 July 2020.
  17. "MPs to investigate 'fast fashion' impact". Bbc.co.uk. 22 June 2018. Retrieved 3 July 2020.
  18. "BBC Scotland - BBC Scotland - What's the real cost of fast fashion — and do we even care?". BBC. Retrieved 3 July 2020.
  19. "Interview: model and fashion designer Eunice Olumide". The Daily Buzz. 29 February 2012. Archived from the original on 3 December 2013. Retrieved 1 June 2013.
  20. Olumide, Eunice (18 November 2015). "Eunice Olumide limited Edition Bespoke Sunglasses AW17 Out Soon".
  21. "Collecting the Present: a life on display | National Museums Scotland Blog". Blog.nms.ac.uk. Retrieved 3 July 2020.
  22. "Windrush campaigners bring a political edge to fashion week". 15 September 2019.
  23. Harper, Leah (15 September 2019). "Windrush campaigners bring a political edge to fashion week". Theguardian.com. Retrieved 3 July 2020.
  24. "- 10 Magazine – Couture, High-end, Boutique Fashion News". 10 Magazine. 20 September 2019. Retrieved 3 July 2020.
  25. "Eunice Olumide - IMDbPro". Pro.imdb.com. Retrieved 3 July 2020.
  26. "TV stars sing for Great Ormond Street Christmas charity single". ITV News. Retrieved 3 July 2020.
  27. "Gail Porter discusses recording a celebrity charity single for Great Ormond Street Hospital". Femalefirst.co.uk. Retrieved 3 July 2020.
  28. "Rogue One: Eunice Olumide to be immortalised as Star Wars toy". Scotsman.com. Retrieved 3 July 2020.
  29. Awde, Nick (16 August 2016). "The Chicken Trial review at Pleasance Courtyard, Edinburgh – 'zips along but lacks depth'". The Stage. Retrieved 21 August 2017.
  30. Blain, Liam (16 August 2016). "The Chicken Trial at Pleasance Courtyard". The British Theatre Guide. Retrieved 21 August 2017.
  31. "Curtis Brown". Curtisbrown.co.uk. Retrieved 3 July 2020.
  32. "Eunice Olumide Broadcasting Live at the BAFTA Awards". Vox Africa. 20 December 2012. Retrieved 1 June 2013.
  33. "Eunice Olumide Broadcasting Exclusively at Screen Nation Awards SKY TV". Vox Africa. 12 March 2013. Retrieved 1 June 2013.
  34. "Scots language rap". BBC Learning Zone. BBC. Retrieved 1 January 2014.
  35. "Eunice Olumide Andy Capper Interview 'Reincarnated'". Scottish Supermodels. 29 March 2013. Retrieved 1 December 2013.
  36. admin (28 January 2019). "Eunice Olumide, Josie Rourke, Adrian Lester Interview Premier Mary Queen of Scots".
  37. "BBC Radio Scotland - The Music Match, 20/11/2015". BBC. Retrieved 3 July 2020.
  38. "BBC Radio 5 live - The Sista Collective - Downloads". BBC. Retrieved 3 July 2020.
  39. Fraser, Graham (2 February 2013). "You can come from Wester Hailes and be able to sit with the stars". The List. Archived from the original on 6 July 2013. Retrieved 1 June 2013.
  40. "Scottish supermodel and environmental campaigner Eunice Olumide urges people in Scotland to pass it on this March – and help the planet". Zero Waste Scotland. 4 February 2016.
  41. "Stars come out to celebrate Fashion Targets Breast Cancer". Breast Cancer Now. 11 April 2014. Retrieved 3 July 2020.
  43. "Patrons and ambassadors". Best Beginnings. Retrieved 3 July 2020.
  44. "EUNICE OLUMIDE, Patron". Aai-talent.co.uk. Retrieved 3 July 2020.
  45. "5 Questions for Olumide Gallery". News.artnet.com. 25 May 2016. Retrieved 3 July 2020.
  46. "Eunice Olumide - National Museums Scotland Blog". Blog.nms.ac.uk. Retrieved 3 July 2020.
  47. BBE [@BlackBritishEnt] (11 January 2018). "BBE AWARDS 2017 Best Female model @euniceolumide MBE" (Tweet). Retrieved 26 July 2019 – via Twitter.
  48. "No. 61962". The London Gazette (Supplement). 17 June 2017. p. B21.
  49. "Eunice Olumide MBE – Fashion, passion and philanthropy • V&A Blog". 2 March 2018.
  50. "V&A Dundee · Fashion Camp". Victoria and Albert Museum Dundee. Retrieved 3 July 2020.
  51. "V&A Dundee · The Look: Westwood". Victoria and Albert Museum Dundee. Retrieved 3 July 2020.
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