F.R.E.S.H.

"F.R.E.S.H." was the second single released from Scribe's second studio solo album, Rhyme Book. It was released on 8 September 2007.[1]

"F.R.E.S.H."
Single by Scribe
from the album Rhyme Book
Released	8 September 2007
Genre	Hip hop
Length	3:26
Label	Dirty Records
Songwriter(s)	Malo Luafutu, Tenei Kesha
Producer(s)	10Aciouss
Scribe singles chronology
"My Shit" (2007) "F.R.E.S.H." (2007) "Say It Again" (2008)

"F.R.E.S.H." stands for "Forever Rhyming Eternally Saving Hip hop".[2]

Composition

"F.R.E.S.H." was written by Scribe and 10Aciouss.[3] The song opens with horse hoofbeats,[4] which producer 10Aciouss originally recorded from a horse travelling on cobblestones.[5] It incorporates elements of southern hip hop, and uses echoing drums,[6] dirty synth beats and a heavy bassline.[4] Jody Macgregor of Allmusic noted the "F.R.E.S.H." as one of the highlights of Rhyme Book.[6]

Music video

The music video for "F.R.E.S.H" was directed by Chris Graham, who is mentioned in the song. In the first sixty seconds of the clip there are approximately 100 cuts used.[2] At the end of the music video there is a short snippet of Scribe's previous single, "My Shit". This is similar to the end of the "My Shit" video which features a snippet of "F.R.E.S.H.".

Chart performance

"F.R.E.S.H." debuted on the New Zealand Singles Chart at number twenty-five. In its eighth and final charting week, it peaked at number twenty-four.[7] The song also appeared on the Australian Singles Chart, debuting and peaking at number thirty. It slipped off the chart after a total of seven weeks.[8]

Track listing

Digital EP[1]

1. "F.R.E.S.H." - 3:26
2. "My Shit" - 4:26
3. "F.R.E.S.H." (instrumental) - 3:26
4. "F.R.E.S.H." (a cappella) - 2:49
5. "On My Way" (featuring Maia Rata) - 3:37

References

1. "F.R.E.S.H. - EP". iTunes Store. Apple Inc. Archived from the original on 10 November 2012. Retrieved 29 September 2010.
2. "F.R.E.S.H." NZ On Screen. Retrieved 29 September 2010.
3. "'F.R.E.S.H.' Work Search Results". Australasian Performing Right Association. Archived from the original on 18 September 2012. Retrieved 29 September 2010.
4. "Close encounter with Scribe". The Sunday Star-Times. Fairfax New Zealand. 12 August 2007. Archived from the original on 29 September 2010. Retrieved 29 September 2010.
5. "Scribe: F.R.E.S.H. (single)". Citysearch. 8 September 2007. Archived from the original on 12 March 2012. Retrieved 29 September 2010.
6. Macgregor, Jody. "Rhyme Book". Allmusic. Retrieved 29 September 2010.
7. "Scribe - F.R.E.S.H." Hung Medien. charts.nz. Retrieved 29 September 2010.
8. "Scribe - F.R.E.S.H." Hung Medien. australian-charts.com. Archived from the original on 28 September 2011. Retrieved 29 September 2010.