Favorite (Loona song)

"Favorite" (stylized as "favOriTe") is a song recorded by South Korean girl group Loona. It was released on August 7, 2018, by Blockberry Creative as a digital single. This was their first release as a full twelve-member group.

"Favorite"
Single by Loona
from the EP [+ +]
ReleasedAugust 7, 2018 (2018-08-07)
Genre
Length3:14
LabelBlockBerry Creative
Producer(s)
  • Billie Jean (BADD)
  • Sophia Pae
  • SlyBerry
  • Kim Jin-hyeong (BADD)
Loona singles chronology
"Favorite"
(2018)		 "Hi High"
(2018)
Music video
"favOriTe" on YouTube

Composition

The lyrics were written by Kim Su-jung and Jaden Jeong. It was produced by Sophia Pae and BADD's SlyBerry, Billie Jean, and Kim Jin-hyeong.[1] It was described by Billboard as a brassy dance track that overflows with charisma and bright percussion. Adding that with prominent trills and trumpeting synths propelling the melody to its dynamic chorus, plus a woozy, alt R&B bridge later in the song, the song condenses the act’s innovative nature into a boisterous tune.[2]

Background and release

A music video teaser was released on August 1, 2018.[3]

"Favorite" was released as a digital single on August 7, 2018, through several music portals, including Melon and iTunes.[4][5]

Commercial performance

"favOriTe" peaked at number 4 on the US World Digital Song Sales chart, their first and highest entry as a group until the release of single "365".[6][7]

Music video

The music video was released alongside the single on August 7. The video focuses on the group's choreography, featuring the twelve members wearing simple uniform-inspired blouse and skirt looks.[2]

As of March 23, the favOriTe's music video reaches 10 million views on YouTube.

Charts
Chart Peak
position
US World (Billboard)[8][6] 4

Release history
Region Date Format Label
Various August 7, 2018 Digital download
streaming		 Blockberry Creative

References
  1. "[Single] favOriTe by LOONA on MelOn. Song Information". www.melon.com (in Korean). Retrieved 2018-08-08.
  2. Tamar Herman (August 7, 2018). "K-Pop Girl Group Loona Releases First Single as Full Act: Watch 'favOriTe' Music Video". Billboard. Retrieved August 8, 2018.
  3. Tamar Herman (August 1, 2018). "Highly Anticipated K-Pop Girl Group Loona Tease First Song 'favOriTe' After Year-and-a-Half Lead-Up". Billboard. Retrieved August 8, 2018.
  4. "[Single] favOriTe by LOONA on MelOn". www.melon.com (in Korean). Retrieved 2018-08-08.
  5. favOriTe - Single by LOOΠΔ, 2018-08-07, retrieved 2018-08-08
  6. Jeff Benjamin (March 4, 2019). "LOONA Doubles Their Best U.S. Sales Week With Second Album Release". Billboard. Retrieved March 5, 2019.
  7. Jeff Benjamin (December 26, 2019). "LOONA Earn First No. 1 on World Digital Song Sales Chart". Billboard. Retrieved January 16, 2020.
  8. "Billboard World Digital Song Sales Chart". Billboard. August 18, 2018.
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