Feeric Fashion Week

Feeric Fashion Week has since 2008 developed itself in an international fashion hub for designers coming from more than 20 countries and 4 continents. It is based in the city of Sibiu, Transylvania, Romania, and it is covered by fashion press like Vogue Italy, Schön Magazine and Euronews. Vogue Italy described it as the most important fashion event of Romania.[1] Vogue Italy also says about the creativity of transforming the most random places in catwalk-ready settings.[2] Schön Magazine is calling Feeric Fashion Week as the greatest fashion week in Eastern Europe.[3]

Feeric Fashion Week
Feeric Fashion Week closing gala is taking place every year in The Small Square of Sibiu.
GenreClothing and fashion exhibitions
Date(s)17th to 22nd of July,2018
FrequencyAnnually
Location(s)Sibiu
CountryRomania
Inaugurated2008
FounderMitichi
AttendanceFree
AreaSibiu and surroundings

The president of Feeric Fashion Week[4] is Mitichi and it is supported by The City Hall of Sibiu.

Origin

The first Feeric Fashion Week was created in Sibiu, in 2008 by Mitichi, art director and fashion photographer. Feeric is the Romanian word for "magic" and the name came from the beauty of the Small Square, a very popular square among the tourists and such a fancy place for locals.

The first event organized, was called "Feeric Fashion Show", because it was only one night outdoor event in the Small Square of Sibiu and was created to attract attention on local talents in fashion. The project was a success for locals and developed itself into a bigger one. The second edition was bigger but still for one night and the same was the third one. But the new thing Feeeric brought was the runway built as a bridge over the road to Piata Mica Starting the 4th edition the event was called Feeric Fashion Days because of its 3 days of events: fashion shows, exhibitions, conferences, workshops and the different innovative places it started to outline itself as a very creative fashion project. One year later, in 2012 Feeric became an international one and it was a 6 days event.[5][6][7][8][9][10][11][12][13]

Consolidation as "Feeric Fashion Week"

The structure kept like this until 2016 when the event finally became Feeric Fashion Week with its 9 days of fashion shows at places like airport, railway depot, factories, castles, palaces, streets, rivers, bridges etc. The actress Catrinel Marlon was the ambassador of the 9th edition.[14]

Other notable events

Feeric Gala
Moment in Feeric Gala

The year the project started it only included 3 shows in the Small Square of Sibiu. Year by year this event become the Feeric Gala and is the closing event of the whole fashion week.

Individual Show
Individual fashion show in Boromir grain mill

During the 4th edition, on July 2011 the concept of Individual Show started and it became in time the most interesting part of the fashion week. "One of the strengths of this fashion event it’s definitely its locations: under the direction of founder Mitichi Preda, a little army of photographers, video makers, builders and assistants transformed, each time, the most random places in catwalk-ready settings. In this edition only, we’ve seen models walking down in the middle of the wood, through rural churches’ naves, in front of Hobbit Houses or on a rotating platform in the train depot (but last year they were also catwalking in the airport of Sibiu: runway, literally)".[15]

Feeric Venue Show

Nevertheless the shows in Feeric Venue are very spectacular and beautiful because of the sets and the audience that is growing year by year. The Redal Expo is offering 3000 square meters and that is the headquarter of Feeric Fashion Week.

Wheelchair model from Atipic Beauty, in Feeric Fashion Week

Atipic Beauty

Feeric Fashion Week hosts independent project and support them to develop. One of the projects is Atipic Beauty, a special show with wheelchairs models "The event takes on fashion somewhat differently than most other fashion weeks, for instance, FFW Day One saw wheelchair bound models showcasing designs in association with Atipic Beauty, an organisation for research into spinal cord injuries. Inclusive fashion that ebbs away at the superficial demeanour of the industry can’t be a bad thing. On that note, let’s touch on a couple of other highlights from this year’s FFW."[16]

Attendance

Admission to shows at Feeric Fashion Week is free for everyone but standing only. Although in the form of accreditation, journalists and bloggers will have their seats and photographer their place in their special area. People can get front row with specific events by invitation only.

Partners

The main partner of the fashion week is The City Hall of Sibiu and international partners are Istituto Europeo di Design[17] Fashion Channel and Mad Mood Milano

  • The Small Square of Sibiu, during Feeric Fashion Week closing gala - 2016.
  • Charles and Ron fashion show
  • The Argentinian brand Sarah Jessy Jones showcase in Evangelic Church from Cristian, SIbiu
  • Bianca Popp fashion show inside lions cage at Sibiu Zoo
  • Fashion show inside in a pasta factory
  • Model walking for Lavinia Ilies show
  • Bridal show of Natalia Vasiliev inside the events hall of Astra Library Sibiu

See also

References
  1. "Feeric Fashion Week". Vogue Italia. August 3, 2016. Il diario dell'evento moda più importante della Romania
  2. {{One of the strengths of this fashion event it’s definitely its locations: under the direction of founder Mitichi Preda, a little army of photographers, video makers, builders and assistants transformed, each time, the most random places in catwalk-ready settings. In this edition only, we’ve seen models walking down in the middle of the wood, through rural churches’ naves, in front of Hobbit Houses or on a rotating platform in the train depot (but last year they were also catwalking in the airport of Sibiu: runway, literally).}}
  3. {{Feeric, or Fashion as Enhancive Experience for Romanian and International Creators, Fashion Week is being hailed as the greatest fashion week in Eastern Europe. The accolade is however founded on a strong foundation; Feeric Fashion Week, hosted in the historic district of Sibui in Transylvania, Romania, has all the trappings of a great global fashion week venue. Breath-taking exhibition spaces and catwalks, thoroughfares steeped in history and of course the designers and their creations. If Transylvania can inspire Bram Stoker’s Count Dracula, it can without doubt serve as muse for any budding designer. According to myth, The Count was never seen in anything less than an impeccable black Tux, it seems Transylvania has been fashion forward for longer than we thought.}}
  4. "Feeric Fashion Week". Feeric.
  5. "Feeric fashion takes over Transylvanian city of Sibiu". 26 June 2014.
  6. "Feeric Fashion Week - Fashion in Romania".
  7. "La Romania muove i primi passi nell'arena fashion - MilanoFinanza.it".
  8. "#FEELFEERIC - Fashion Reportage @ Feeric Fashion Week - La Moda Channel". 16 September 2016.
  9. "Feeric Fashion Week: Highlights Part 1 - Peplvm Magazine". 3 August 2016.
  10. "Feeric Fashion Week Designers Amaze". 14 July 2016.
  11. "Perfect 10 for Feeric Fashion Week".
  12. "The 9th edition of FEERIC Fashion Week". 23 August 2016.
  13. "Prezentare de modă la înălțime. Locații inedite transformate în podumuri".
  14. http://trendprivemagazine.com/catrinel-marlon-is-the-new-face-of-feeric-fashion-week-2016/
  15. http://www.vogue.it/en/vogue-talents/news/2016/08/03/feeric-fashion-week-fashion-shows-in-balkans/
  16. http://schonmagazine.com/feeric-fashion-week-fashion-in-romania/
  17. http://assets.ied.it/wp-content/uploads/sites/5/2017/06/IEDatFEERIC_FASHION_WEEK_REGULATION_A4.pdf
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