For a Better Day

"For a Better Day" is a 2015 single by Swedish EDM producer Avicii featuring uncredited vocals by American singer Alex Ebert released on Universal Music. The track appears on his album Stories and on his two-track EP Pure Grinding / For a Better Day. It was written by Tim Bergling (Avicii) and Alex Ebert. A music video was produced for the song, which was filmed in Hungary.[1]

"For a Better Day"
Single by Avicii
from the album Stories and Pure Grinding / For a Better Day
A-side"Pure Grinding"
Released28 August 2015 (2015-08-28)
Recorded2014
GenreDance-pop
Length3:26
Label
Songwriter(s)
Producer(s)Avicii
Avicii singles chronology
"Waiting for Love"
(2015)		 "For a Better Day" / "Pure Grinding"
(2015)		 "Broken Arrows"
(2015)
Music video
"For A Better Day" on YouTube

Music video

The official music video for "For a Better Day" was released on September 3, 2015. Avicii made his directorial debut by co-directing the video alongside filmmaker Levan Tsikurishvili. Filmed in the summer of 2015 in Hungary, the video stars Swedish actor Krister Henriksson and tackles the issues of child slavery and child sex trafficking.[2][3][4]

All the songs have a story I wanted to tell... The promise of a better life often traps families and children into being used as tools for some of the most despicable people on earth. It's an issue about which I hope to start a louder discussion, especially now with the huge number of families on the move from war torn countries looking for safety and shelter.

— Avicii[2]

The music video is split into three time streams, dealing with child sexual slavery. The video begins with a car driving into a field where men are waiting around a truck. Another man gets out of the car and one man opens a truck displaying something. The other men present look on, interested. It appears to be a purchase of something unknown.

A second time stream is in black and white, and shows a boy and a girl running through a cornfield, being chased by someone who appears to be a soldier. They come out of the corn field, and take a look over the cliff, before jumping to the sea below, to the horror of the person chasing them.

The third time stream shows a pair of a masked male and female in a car, who attack one of the men from the first time stream - from the "purchase" that was seen prior. They brand him with a word and then they kill him. An Asian man is forced to commit suicide with a pistol. In each case, the masked duo mark the person off with a big red X across their photo on a wall.

The third time stream finishes as the two masked individuals go through a riotous crowd, calling for freedom. The last individual appears to be perhaps the country's political leader. They brand him and bring him to the roof top with a noose around his neck. They reveal themselves to be the boy and girl, who had been running away in the cornfield, and then kick him off the roof, killing him.

Finally, the first time stream is replayed with no music and full dialog audio. The boy and girl are being bought from the truck (shown to be full of barely dressed boys and girls), and are shoved into the trunk of the political leader's car.

In the final scene, the wristwatch of the dead man is shown, matching the unseen purchaser, and the camera pans to the man's back, which is branded with the word "pedofilia" (an intentional misspelling of pedophilia).

Charts

Certifications
Region CertificationCertified units/sales
Germany (BVMI)[37] Gold 200,000
Italy (FIMI)[38] Gold 25,000
Poland (ZPAV)[39] Platinum 20,000
Sweden (GLF)[40] 2× Platinum 80,000

Sales+streaming figures based on certification alone.

References
  1. "This Week's Fresh Music Top 20". 11 October 2015. 4Music. Missing or empty |series= (help)
  2. Medved, Matt. "Avicii Directs 2 New Music Videos: Watch 'For a Better Day' and 'Pure Grinding'". Billboard. Retrieved 9 July 2020.
  3. "Avicii in 'violent' video push against trafficking". The Local. Retrieved 10 July 2020.
  4. Middleton, Ryan. "Avicii 'For A Better Day,' 'Pure Grinding' Music Videos Shared". Music Times. Retrieved 10 July 2020.
  5. Ryan, Gavin (5 September 2015). "ARIA Singles: 'What Do You Mean?' Justin Bieber Is No 1". Noise11. Retrieved 5 September 2015.
  6. "Austriancharts.at – Avicii – For A Better Day" (in German). Ö3 Austria Top 40.
  7. "Ultratop.be – Avicii – For A Better Day" (in Dutch). Ultratip.
  8. "Ultratop.be – Avicii – For A Better Day" (in French). Ultratop 50.
  9. "Avicii: For A Better Day" (in Finnish). Musiikkituottajat – IFPI Finland.
  10. "Lescharts.com – Avicii – For A Better Day" (in French). Les classement single.
  11. "Offiziellecharts.de – Avicii – For a Better Day". GfK Entertainment Charts.
  12. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  13. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  14. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  15. "Irish-charts.com – Discography Avicii". Irish Singles Chart. Retrieved 24 October 2020.
  16. "Italiancharts.com – Avicii – For A Better Day". Top Digital Download.
  17. "Avicii Chart History (Japan Hot 100)". Billboard. Retrieved 29 August 2019.
  18. "Nederlandse Top 40 – Avicii" (in Dutch). Dutch Top 40.
  19. "Dutchcharts.nl – Avicii – For A Better Day" (in Dutch). Single Top 100.
  20. "Norwegiancharts.com – Avicii – For A Better Day". VG-lista.
  21. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved 30 November 2015.
  22. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Dance Top 50. Retrieved 14 November 2015.
  23. "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201551 into search.
  24. "SloTop50 – Slovenian official singles chart". slotop50.si. Retrieved 18 July 2018.
  25. "Spanishcharts.com – Avicii – For A Better Day" Canciones Top 50.
  26. "Swedishcharts.com – Avicii – For A Better Day". Singles Top 100.
  27. "Swisscharts.com – Avicii – For A Better Day". Swiss Singles Chart.
  28. "Official Singles Chart Top 100". Official Charts Company. Retrieved 24 October 2020.
  29. "Avicii Chart History (Hot Dance/Electronic Songs)". Billboard.
  30. "Dance Top 100 - 2015". Mahasz. Retrieved 6 October 2019.
  31. "Rádiós Top 100 - hallgatottsági adatok alapján - 2015". Mahasz. Retrieved 6 October 2019.
  32. "Single Top 100 - eladási darabszám alapján - 2015". Mahasz. Retrieved 6 October 2019.
  33. "Top 100-Jaaroverzicht van 2015". Dutch Top 40. Retrieved 6 October 2019.
  34. "Årslista Singlar – År 2015" (in Swedish). Sverigetopplistan. Retrieved 6 October 2019.
  35. "Hot Dance/Electronic Songs – Year-End 2015". Billboard. Retrieved 21 August 2019.
  36. "Dance Top 100 - 2016". Mahasz. Retrieved 6 October 2019.
  37. "Gold-/Platin-Datenbank (Avicii; 'For A Better Day')" (in German). Bundesverband Musikindustrie. Retrieved 7 August 2019.
  38. "Italian single certifications – Avicii – For A Better Day" (in Italian). Federazione Industria Musicale Italiana. Select "2016" in the "Anno" drop-down menu. Select "For A Better Day" in the "Filtra" field. Select "Singoli online" under "Sezione".
  39. "Polish single certifications – Avicii – For a Better Day" (in Polish). Polish Society of the Phonographic Industry. Retrieved 28 September 2016.
  40. "Avicii -For A Better Day" (in Swedish). IFPI Sweden. Archived from the original on 23 February 2019. Retrieved 7 November 2020.
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