Frédéric Godart

Frédéric Godart is a French sociologist and researcher who is an Associate Professor of Organizational Behavior at INSEAD in Fontainebleau (France). His work is on the dynamics of creative industries, and fashion and luxury. Godart's 2012 book is called Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry.

Frédéric Godart at the "Paris, Capital of Fashion Symposium" - Fashion Institute of Technology
Frédéric Godart
TitleAssociate Professor of Organisational Behavior with tenure
Academic background
EducationColumbia University
Academic work
DisciplineOrganizational Behavior
InstitutionsINSEAD
Main interestsFashion, Luxury, Artificial Intelligence
Notable works”Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry”
Websitefaculty.insead.edu/frederic-godart/biography-and-vitae/

Early life and education

In autumn 1997, Godart was admitted to the Ecole normale supérieure de Cachan (1997-2002), from which he earned degrees in Economics and Social Sciences.[1] He graduated from the Sciences Po Paris with an MSc in Management in 2001. Godart was also interested in Social and Political Sciences and attended University of Cambridge (Trinity College) in the United Kingdom, where he obtained MPhil in 2002. In 2009 Godart received his PhD in Sociology from Columbia University New York.[2]

Career

Godart worked for three years with McKinsey & Company in Belgium.[3] From 2011 to 2019 Godart served as Assistant Professor of Organisational Behaviour at INSEAD, teaching Power & Politics (P&P) and Organisational Behaviour II: Leading Organisations (OB2) in the INSEAD MBA program. Prior to joining INSEAD as a full-time tenure-track Assistant Professor in 2011, he spent two years at INSEAD as a post-doctoral researcher and a teaching fellow. [4] [5]

Godart received the French national accreditation for supervising PhD-level research ("Habilitation à Diriger des Recherches" or HDR) in 2011, from the Paris-Dauphine University.[6][7]

In 2012, Godart published Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry. In the book, he presents fashion as a social and cultural fact and offers a comprehensive account of the global fashion industry, taking the reader through its economic, social, and political arena.

Godart was a visiting scholar from May 2014 - October 2014 at the University of Southern California's Department of Management and Organization. In September 2018, Godart moved to HEC Paris as an Associate Professor of Management and Human Resources, where he taught Leading Organizations in the Master in Management (MiM), and Leadership and Strategic Talent Management in the HEC Paris International EMBA. He was the Academic Director of the HEC Luxury Certificate sponsored by Kering.[8] In 2019, he returned to INSEAD as Associate Professor of Organisational Behaviour with tenure.


Godart's main area of research centers on the impact of formal and informal social networks on creativity, as well as the role played by stylistic choices and brand dynamics in the formation of firms and customers’ identities. He has published his research in journals Organization Science, Organization Studies, the Annual Review of Sociology, the Harvard Business Review and Social Forces, and in several edited books.[9] He wrote a book on the structure and culture of the fashion industry, Sociologie de la mode (A Sociology of Fashion), which has been translated into Portuguese and Spanish.[9] He also wrote a book on the intellectual history of fashion, Penser la Mode (Thinking about Fashion).[10] In his research activity, he also addresses the influence of fashion capitals in the fashion industry[11] and leads the non-profit research IFDAQ Global Fashion & Luxury Cities IPX index.[12][13]

Godart has been featured in El Pais,[14] The Financial Times,[15] Forbes[16] [17] [18] and in Le Monde,[19] and is a frequent speaker at conferences and events. [20][11][21][22][23][24]

In November 2018, Godart joined the Intel-backed[25] and Austrian fashion intelligence firm IFDAQ, for which he serves as the Co-CEO and Head of Industry.[26][27][28]

Awards and honors

Selected Books
  • Penser La Mode (Ifm, 2011) ISBN 9782914863216
  • Unveiling Fashion: Business, Culture, And Identity In The Most Glamorous Industry (INSEAD Business Press, Palgrave Macmillan, 2012) ISBN 9780230358355
  • Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands (Article; Greenleaf Co, 2015) ISBN 1783530618
  • Aesthetics and Style in Strategy (Emerald Publishing Limited, 2020, co-edited) ISBN 9781800432376

Selected Articles
  • The Sociology of Creativity: Elements, Structures, and Audiences (Jul 2020) [31][32]
  • Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends (Jan 2019)[33]
  • How and When do Conglomerates Influence the Creativity of their Subsidiaries? (Sep 2018) [34]
  • Culture, structure, and the market interface: Exploring the networks of stylistic elements and houses in fashion (May 2018) [35]

References
  1. "Frédéric Godart". HBR (in French). Retrieved 2020-08-17.
  2. "Frederic GODART - Professor (Associate) - PhD in Sociology, Columbia University - INSEAD, Fontainebleau - INSEAD - Organisational Behaviour". Archived from the original on 2020-07-23. Retrieved 2020-08-15.
  3. Godart, Frédéric C.; White, Harrison C. (2010-12-01). "Switchings under uncertainty: The coming and becoming of meanings". Poetics. Toward a Relational Sociology of Meaning: Language and Socio-cultural Processes. 38 (6): 567–586. doi:10.1016/j.poetic.2010.09.003. ISSN 0304-422X.
  4. "Frederic Godart - Faculty Profile". INSEAD.
  5. "Frederic Godart - Researcher Profile at ORCID". ORCID.
  6. "European Graduates | Université Paris Dauphine, Paris Area, France". graduates.name. Retrieved 2020-08-17.
  7. ORCID. "Frédéric Godart (0000-0001-7530-8577)". orcid.org. Retrieved 2020-08-17.
  8. "KERING Corporate Initiative". HEC Paris. Retrieved 2020-08-17.
  9. "Research - Frederic Godart - INSEAD". faculty.insead.edu. Retrieved 2020-08-17.
  10. "Frédéric Godart - Google Scholar".
  11. "Paris, Capital of Fashion Symposium | Fashion Institute of Technology". www.fitnyc.edu. Retrieved 2020-08-18.
  12. Thursday, Source: IFDAQ Posted; January 21; Permalink, 2021 at 9:55 AM CST- (2021-01-21). "Paris Reduces New York's Lead in the Official Fashion Capitals Index". SBWire. Retrieved 2021-01-26.
  13. "IFDAQ Global Fashion & Luxury Cities Index". IFDAQ Global Fashion & Luxury Cities IPX (Index). Retrieved 2021-01-26.
  14. "El jurado popular más… ¿'fashion'?". El Pais.
  15. "The expat dilemma: foreign postings fuel creativity but suck up cash". Financial Times.
  16. "Sustainable Fashion And The Stress Of Buying Blue Jeans". Forbes.
  17. "The Future For Fashion In The Post-YSL-Pierre Bergé Era". Forbes.
  18. "Why French President Emmanuel Macron Will Succeed Despite His Record-Breaking Unpopularity". Forbes.
  19. "Mode: le mauvais goût a du bon". Le Monde.
  20. ":: WKF2019 ::". www.wkforum.org. Retrieved 2020-08-18.
  21. "Speakers | Frederic Godart | SDA Bocconi School of Management". www.sdabocconi.it. Retrieved 2020-08-18.
  22. "Being creative about (organizational) creativity - IESE Alumni". alumni.iese.edu. Retrieved 2020-08-18.
  23. "Seminar - Semantic Constellations: The Impact of Subsidiary Naming Strategies on Parent Firms' Creativity". Cambridge Judge Business School. Retrieved 2020-08-18.
  24. "Keynotes & Invited talks". ngw.spbu.ru. Retrieved 2020-08-18.
  25. "Intel - IFDAQ in the Solutions Catalogue". Intel.
  26. "Hub Institute - Webinar with Intel France President Stephane Negre and IFDAQ CEO Frédéric Godart". HubInstitute.
  27. "IFDAQ - Executive Board Profile". IFDAQ.
  28. "Predicting the Future of Fashion with IFDAQ and Intel". Intel.
  29. "Conference Awards". Academy of Management. Retrieved 2020-08-16.
  30. "Awards and Recognition". AOM_CMS. Retrieved 2020-08-17.
  31. Godart, Frédéric; Seong, Sorah; Phillips, Damon J. (2020-07-30). "The Sociology of Creativity: Elements, Structures, and Audiences". Annual Review of Sociology. 46 (1): 489–510. doi:10.1146/annurev-soc-121919-054833. ISSN 0360-0572.
  32. "Publications". INSEAD. 2016-04-01. Retrieved 2020-08-17.
  33. Godart, Frédéric C.; Galunic, Charles (2019-01-01). "Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends". Organization Science. 30 (1): 151–168. doi:10.1287/orsc.2018.1234. ISSN 1047-7039.
  34. Rawley, Evan; Godart, Frédéric C.; Shipilov, Andrew (2018). "How and when do conglomerates influence the creativity of their subsidiaries?". Strategic Management Journal. 39 (9): 2417–2438. doi:10.1002/smj.2913. ISSN 1097-0266.
  35. Godart, Frédéric C. (2018-06-01). "Culture, structure, and the market interface: Exploring the networks of stylistic elements and houses in fashion". Poetics. 68: 72–88. doi:10.1016/j.poetic.2018.04.004. ISSN 0304-422X.
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