Fruit Stripe

Fruit Stripe is an artificially and naturally flavored fruit chewing gum with a strong yet fleeting flavor.[1] The individual pieces of gum have stripes marked on them, and it is packaged in zebra-striped wrappers, which also act as temporary tattoos.

All five Fruit Stripe gum flavors.

History

The "Five Flavor Gum" was invented by James Parker and vended first during the early 1960s by the Beech-Nut company.[2] Farley's & Sathers Candy Company acquired the Fruit Stripe brand-name during 2003 from The Hershey Company. Farley's & Sathers merged with Ferrara Pan during 2012, forming the Ferrara Candy Company, which became a wholly owned subsidiary of Ferrero during 2017.

Flavors

Two types of five-flavor packs of Fruit Stripe are currently produced:[3]

  1. Chewing gum: wet 'n wild melon, cherry, lemon, orange, and peach smash
  2. Bubble gum: cherry, grape, mixed fruit, lemon, and cotton candy

During the late 1970s, there was a chocolate version named Chocolate Stripe.[4]

Mascots

A character known as the Fruit Stripe Gum Man was used to promote the product; he was an anthropomorphic gum pack with limbs and a face.[5] The Stripes Family Animals, which included a zebra, tiger, elephant, and mouse, were also used for advertising and featured in a coloring book and plush toys.[6]

However, a cartoon zebra named Yipes has outlasted the other characters to become Fruit Stripe's sole mascot. The advertising slogan "Yipes! Stripes!" has often been used with this character. Wrappers contain tattoos of Yipes inline skating, skateboarding, playing baseball, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, playing tennis, and eating grass. In 1988, Yipes was made into a promotional bendy figure.

Yipes is shown prominently on Fruit Stripe gum packaging. Yipes is often shown as a sports player, playing basketball or soccer on the gum's packaging.[7]

Promotions

In 1996, Fruit Stripe gave five cents from the sale of each Jumbo Pack and Variety Multipack to the World Wildlife Fund, totaling about $100,000, for the preservation of endangered animals and their habitats.[4]

See also

References
  1. "Fruit Stripe".
  2. "11 classic candies introduced in the 1960s". Me-TV Network.
  3. Fruit Stripe website, retrieved on 2016-08-30
  4. Who We Are Archived 2010-12-17 at the Wayback Machine, FarleysandSathers.com
  5. Fruit Stripe Gum Man with motorcycle, AdvertisingIconMuseum.org. Retrieved on 2-25-09.
  6. Food Character Premiums, TheImaginaryWorld.com. Retrieved on 2-25-09.
  7. Fruit Stripe at snackmemory.com
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