Genick

"Genick" (German pronunciation: [gɛnik]; transl. "Neck") is a song recorded by Swiss-Albanian rapper Loredana released as the fifth single from her debut studio album, King Lori (2019). The song was written by the aforementioned rapper, and composed and produced by German producers Macloud and Miksu.

"Genick"
Single by Loredana
from the album King Lori
Released13 September 2019 (2019-09-13)
Length3:25
Label
  • Groove Attack
  • Loredana
Composer(s)Macloud and Miksu
Lyricist(s)Loredana Zefi
Producer(s)
  • Joshua Allery
  • Laurin Auth
  • Groove Attack
  • Loredana
singles chronology
"Kein Plan"
(2019)		 "Genick"
(2019)		 "Mit dir"
(2019)
Music video
"Genick" on YouTube

Commercially, "Genick" experienced great success in Austria, Germany and Switzerland reaching number three in all three countries, respectively. It additionally peaked at number fifty eight in her native Albania.

Background

Composition

"Genick" was entirely written by Loredana herself while both, the composition and production, was handled by German producers Macloud and Miksu.[1] Lasting three minutes and twenty five seconds, it is performed in the key of A♭ minor in common time with a moderate tempo of 105 beats per minute.[2] Characterised as a trap ballad, its lyrical themes make reference to a past romantic relationship and the new beginnings developing out of the relationship.[3] Critics noted the theme to be a response to the personal case between Loredana and her former husband, Mozzik.[3][4]

Music video

Met with mixed reviews from music critics, an accompanying music video for "Genick" was uploaded to Loredana's official YouTube channel on 12 September 2019, where it has since amassed a total of 40 million views.[1][5] As the video progresses, Loredana repeatedly targets a helpless man with a gun and even kills him before the end of the video.

Charts
Chart (2018) Peak
position
Albania (The Top List)[6] 58
Austria (Ö3 Austria Top 40)[7] 3
Germany (Official German Charts)[8] 3
Switzerland (Schweizer Hitparade)[9] 3

Certifications
Region CertificationCertified units/sales
Germany (BVMI)[10] Gold 200,000

Sales+streaming figures based on certification alone.

References
  1. "LOREDANA - GENICK (prod. Miksu & Macloud) | Official Music Video". YouTube. 12 September 2019. Retrieved 18 March 2020.
  2. ""Genick" by Loredana on Tunebat.com". tunebat.com. Retrieved 18 March 2020.
  3. "Fünfte Vorabsingle aus "King Lori"". laut.de (in German). 13 September 2019. Retrieved 18 March 2020.
  4. "Rapperin Loredana zielt mit Waffe auf halbnackten Mann". blick.ch (in German). Blick. 13 September 2019. Retrieved 18 March 2020.
  5. ""Loredana vernachlässigt Verantwortung gegenüber Fans"". nau.ch (in German). 22 September 2019. Retrieved 18 March 2020.
  6. "The Top List—03/11/2019". topawards.top-channel.tv (in Albanian). Top Music Awards. Retrieved 18 March 2020.
  7. "Austriancharts.at – Loredana – Genick" (in German). Ö3 Austria Top 40. Retrieved 18 March 2020.
  8. "Offiziellecharts.de – Loredana – Genick". GfK Entertainment Charts. Retrieved 18 March 2020.
  9. "Swisscharts.com – Loredana – Genick". Swiss Singles Chart. Retrieved 18 March 2020.
  10. "Gold-/Platin-Datenbank (Loredana; 'Genick')" (in German). Bundesverband Musikindustrie. Retrieved 15 October 2020.
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