Greed (2019 film)

Greed is a 2019 satirical film written and directed by Michael Winterbottom. The film stars Steve Coogan, David Mitchell, Asa Butterfield, Dinita Gohil, Sophie Cookson, Jonny Sweet, Asim Chaudhry, Shirley Henderson, and Isla Fisher. The film centres around Sir Richard McCreadie, played by Coogan, a billionaire high-street fashion mogul loosely based on Arcadia Group chairman Philip Green,[4] and events surrounding the build-up to his 60th birthday celebrations on the Greek island of Mykonos.

Greed
Theatrical release poster
Directed byMichael Winterbottom
Produced by
Written byMichael Winterbottom
Starring
Music byHarry Escott
CinematographyGiles Nuttgens
Edited by
  • Liam Hendrix Heath
  • Marc Richardson
  • Mags Arnold
Production
companies
Distributed by
Release date
  • 7 September 2019 (2019-09-07) (TIFF)
  • 21 February 2020 (2020-02-21) (United Kingdom)
  • 28 February 2020 (2020-02-28) (United States)
Running time
104 minutes
Country
  • United Kingdom
  • United States[1]
LanguageEnglish
Budget£5 million[2]
Box office$1.4 million[3]

Greed had its world premiere at the Toronto International Film Festival on 7 September 2019, and was released in the United Kingdom on 21 February 2020 by Sony Pictures Releasing International.

Plot

The film takes a non-linear approach to the life of Sir Richard "Greedy" McCreadie, a billionaire fashion mogul. After a recent damaging appearance at a government inquiry into financial and ethical abuse within the fashion industry, McCreadie has decided to publish his memories and has hired Nick, a socially awkward journalist, to ghostwrite it for him. Nick's research into McCreadie's background leads to flashbacks charting his rise from relatively humble (though still affluent and privileged) circumstances as an outcast and rebellious student at an unnamed British public school, to his rise in the 1970s and 1980s as a powerful high-street fashion merchant, to the government hearing. It becomes clear that, despite McCreadie's self-image as a hard-nosed and savvy businessman with multiple celebrity friends, much of his wealth is in fact based on ruthless exploitation and financial corruption, including a reliance on sweatshops in Southeast Asia for his fashion lines, tax avoidance, asset stripping and similar ethically questionable financial dealings.

The present of the film focusses on the build-up to McCreadie's 60th birthday party, a Gladiator-themed celebration on the island of Mykonos, which are intended to allow McCreadie to relax after the hearings. However, even there matters are not progressing smoothly; the centrepiece of the celebrations, a Roman arena where a mock-gladiatorial fight against a lion will be staged, is poorly-constructed because lax local builders rely mainly on undocumented immigrant labour, and the lion itself is quite passive, much to McCreadie's annoyance. Furthermore, many of McCreadie's celebrity guests are distancing themselves from him due to the damage to his reputation, and a crowd of Syrian refugees have constructed a makeshift camp on the public beach adjoining his property and refuse to leave. Tensions also exist among his family, including his ex-wife Samantha, who acts as the public CEO of his family and for whom he continues to have lingering attraction despite having subsequently married a much younger trophy wife; his daughter Lily, who is starring with her boyfriend Fabian in a reality-TV show being filmed alongside the celebrations; and his neglected son Finn, who holds an Oedipal obsession with replacing his father.

As he writes the memoir, Nick struggles with his job of whitewashing McCreadie's public image in light of both his unethical business practices and, on a personal level, his uncouth and bullying personality. He forms a friendship with Amanda, one of McCreadie's personal assistants, who is also struggling with the ethical dilemmas of working for McCreadie. After breaking down when McCreadie reveals that he wants his employees to wear Roman slave outfits to his party, Amanda reveals to Nick that her mother was an employee in one of McCreadie's sweatshops in Southeast Asia, but was fired by the manager when she was no longer physically able to work to McCreadie's requirements. She was subsequently killed after being forced to work in another sweatshop which eventually caught fire due to a lack of safety precautions.

On the night of the party, McCreadie cons the Syrian refugees into working for him with a three-card monte trick after his local employees down tools. During the lavish celebrations, some of the refugee children steal silverware and are confronted by McCreadie's employees, but Amanda manages to persuade their father to return the stolen items. Simultaneously, Finn steals some cocaine from McCreadie's trophy wife Naomi and doses the lion's food with it. After Samantha rejects his advances, McCreadie drunkenly wanders into the arena and encounters the lion in its cage. Amanda, crossing paths with him, on impulse releases the lion, which mauls McCreadie to death in a drugged frenzy. Nick witnesses these events in horror, but helps Amanda escape without being discovered.

Following McCreadie's death, he becomes subject to numerous flattering eulogies, and Nick's project becomes a hagiographic biography. Finn takes over his father's role in the business, and it is implied that he will be just as ruthless if not worse. Nick and Amanda meet and agree to keep Amanda's role in McCreadie's death secret; Amanda tells Nick that she views her action as justified and not so different from the indirect role McCreadie played in her mother's death. Amanda goes to work at her new job: sewing at a Leicester sweatshop. The film ends with facts about exploitation and inequality within the fashion industry being shown over the credits.

Cast

Production

It was announced in November 2016 that Fox Searchlight was looking to acquire the distribution rights to the film, with Michael Winterbottom set as director and Sacha Baron Cohen cast.[5]

No further development on the film was announced until September 2018, with the castings of Steve Coogan (replacing Baron Cohen), David Mitchell and Isla Fisher.[6][7]

In December 2018, it was revealed that filming had concluded, with additional castings being revealed, including Sophie Cookson, Shirley Henderson, Asa Butterfield, and Stephen Fry.[8][9]

Release

Greed had its world premiere at the Toronto International Film Festival on 7 September 2019.[10] Prior to, Sony Pictures Classics acquired US distribution rights to the film.[11]

A trailer for the film was released on 5 December 2019.[12] The film was released in the United Kingdom on 21 February 2020.[13]

Critical reception

On review aggregator Rotten Tomatoes, the film holds an approval rating of 48% based on 132 reviews, with an average rating of 5.51/10. The website's critics consensus reads: "Greed rarely hits quite as hard as it ought to, but solid laughs and a smartly assembled cast keep this one-percent satire entertaining."[14] On Metacritic, the film has a weighted average score of 52 out of 100, based on 32 critics, indicating "mixed or average reviews".[15]

References
  1. "Greed (2019)". British Film Institute. Retrieved 4 July 2020.
  2. Mance, Henry (6 February 2020). "Steve Coogan and Michael Winterbottom on 'Greed': 'We owe Philip Green a debt'". Financial Times. Retrieved 4 July 2020.
  3. "Greed (2020)". Box Office Mojo. Retrieved 13 March 2020.
  4. https://www.bbc.co.uk/news/entertainment-arts-51488884
  5. Lodderhose, Diana (30 November 2016). "Fox Searchlight Going For Sacha Baron Cohen-Michael Winterbottom Comedy 'Greed'". Deadline Hollywood. Retrieved 15 September 2018.
  6. Wiseman, Andreas (7 September 2018). "Steve Coogan & David Mitchell To Star In Sony & Film4-Backed Satire On The Super-Rich". Deadline Hollywood. Retrieved 15 September 2018.
  7. Fleming Jr, Mike (14 September 2018). "Isla Fisher Set For Michael Winterbottom's 'Greed'". Deadline Hollywood. Retrieved 15 September 2018.
  8. Wiseman, Andreas (5 December 2018). "Sony & Film4 Wrap Steve Coogan Pic 'Greed'; Sophie Cookson, Asa Butterfield, Stephen Fry Join Cast; First Look Images". Deadline Hollywood. Retrieved 3 September 2019.
  9. Dalton, Ben (5 December 2018). "First look at Steve Coogan in Michael Winterbottom's 'Greed'; production wraps". Screen Daily. Retrieved 3 September 2019.
  10. "Greed". Toronto International Film Festival. Retrieved 11 September 2019.
  11. Fleming Jr, Mike (7 September 2019). "Toronto: Sony Pictures Classics Closing In On Michael Winterbottom-Directed Satire 'Greed'". Deadline Hollywood. Retrieved 11 September 2019.
  12. White, James (5 December 2019). "Steve Coogan Lives Large In The Greed Trailer". Empire. Retrieved 22 February 2020.
  13. "Greed". Launching Films. Retrieved 11 September 2019.
  14. "Greed (2020)". Rotten Tomatoes. Retrieved 12 May 2020.
  15. "Greed Reviews". Metacritic. Retrieved 12 May 2020.
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