Guter Rat

Guter Rat (meaning Good Advice in English) is a German language monthly business and consumer magazine published first in the East Germany. The magazine is one of three East German magazines, namely Eulenspiegel and das Magazin, which have survived German reunification.[1]

Guter Rat
Editor-in-chiefRobert Schneider
CategoriesBusiness magazine
Consumer magazine
FrequencyMonthly
Circulation193,784 (Q4, 2014)
PublisherSuper Illu Verlag
Year founded1945
First issue1 November 1945 (1945-11-01)
CompanyHubert Burda Media
CountryGerman Democratic Republic
Germany
Based inBerlin
LanguageGerman
Websitewww.guter-rat.de

History and profile

Guter Rat was first published in the German Democratic Republic (GDR).[2][3] The first issue appeared in Leipzig in November 1945.[1] The magazine was owned by Otto Beyer Verlag and was published by the company on a quarterly basis during this period.[1]

Following reunification Guter Rat began to be published monthly by the Gong Verlag in Germany.[4][5] Then its publisher became the Super Illu[6] and the magazine also became part of the Hubert Burda Media in December 2000.[4][7][8] It has its headquarters in Berlin.[4][6]

Guter Rat was a socialist consumer magazine when it was published in the GDR.[9] During this period the magazine provided its readers with financial advice that was not related to their needs, but what the editors felt was significant.[7] For instance, the magazine reinforced the use of plastic goods in line with the policies of the state.[10] In June 2010 the magazine was redesigned to expand its coverage.[7]

Werner Zedler served as the editor-in-chief of Guter Rat who appointed to the post in 1998.[1] Robert Schneider is the editor-in-chief of the monthly.[11]

Circulation

In 2000 Guter Rat had a circulation of 230,000 copies.[5] The magazine was the best-selling business magazine in Germany with a circulation of 264,000 copies in 2005.[12] Its circulation of 266,000 copies in 2006.[13] In 2010 the circulation of the monthly was 285,232 copies.[14] During the fourth quarter of 2014 its circulation was 193,784 copies.[11]

See also

List of magazines in Germany

References
  1. Susanne Tenhagen (10 October 2000). ""Guter Rat": Stricken ist out". Der Tagesspiegel. Retrieved 19 April 2015.
  2. Eli Rubin (1 January 2009). Synthetic Socialism: Plastics and Dictatorship in the German Democratic Republic. UNC Press Books. p. 168. ISBN 978-1-4696-0677-4.
  3. Erdener Kaynak (12 November 2012). Marketing Issues in Western Europe: Changes and Developments. Routledge. p. 89. ISBN 978-1-136-43759-5.
  4. "Burda Verlag übernimmt "Guter Rat!"". Berliner Zeitung. 23 March 2002. Retrieved 15 December 2014.
  5. "Top 50 Finance/Business/News magazines worldwide (by circulation)" (Report). Magazine Organization. Retrieved 13 December 2014.
  6. "Guter Rat". Publicitas. Retrieved 15 December 2014.
  7. "Germany: "GUTER RAT" magazine gets a redesign". Mags 360. 24 June 2010. Retrieved 15 December 2014.
  8. "Guter Rat". Hubert Burda Media. Archived from the original on 15 December 2014. Retrieved 15 December 2014.
  9. John Griffith Urang (2010). Legal Tender: Love and Legitimacy in the East German Cultural Imagination. Cornell University Press. p. 199. ISBN 0-8014-7653-4.
  10. Aniruddha Gupte (2019). "Synthesizing Solutions: An Exploration of the Modern Relevance of Socialist Design Principles through the Medium of Plastics" (PDF). Popular Inquiry. 1.
  11. "Guter Rat". Burda Community Network (in German). Retrieved 19 April 2015.
  12. "World Media in 2005: Germany". Campaign. 11 March 2005. Retrieved 15 December 2014.
  13. "World Media in 2006: Germany". Campaign. 31 March 2006. Retrieved 15 December 2014.
  14. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 31 March 2015.
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