I Do It (2 Chainz song)

"I Do It" is a song by American rapper 2 Chainz from his second studio album B.O.A.T.S. II: Me Time (2013). "I Do It" features fellow rappers Drake and Lil Wayne, with production from D. Rich, Diplo and Wonder Arillo. The song was featured on a 2 Chainz, Beats by Dr. Dre commercial. The song debuted at number 94 on the US Billboard Hot 100 upon the album's release.

"I Do It"
Song by 2 Chainz featuring Drake and Lil Wayne
from the album B.O.A.T.S. II: Me Time
ReleasedSeptember 10, 2013
Recorded2013
GenreHip hop
Length4:31
LabelDef Jam
Songwriter(s)
  • Tauheed Epps
  • Aubrey Graham
  • Dwayne Carter
  • Dwayne Richardson
  • Thomas Pentz
  • Gabriel Arillo
Producer(s)
  • D. Rich
  • Diplo (co.)
  • Wonder Arillo (co.)

Background

On August 25, 2013, "I Do It" was featured in a Beats by Dr. Dre commercial, for their "Destroy Bad Sound" campaign. The commercial features 2 Chainz, destroying a generic pair of earbud headphones with a sledgehammer.[1][2] On September 5, 2013, the full audio for "I Do It" was premiered. The song featured two verses from both 2 Chainz and Lil Wayne, with an additional verse from Drake.[3][4][5] The six-minute song features Lil Wayne and Drake trading bars back and forth, and closes with a soulful gospel choir.[6][7] Prior to its release, the song was hailed as one of the most anticipated collaborations on B.O.A.T.S. II: Me Time.[8][9] It serves as the sequel to his hit collaboration with Drake, "No Lie".[10]

Critical reception

"I Do It" was met with generally positive reviews from music critics, with most praising the production, and referring to the song as a highlight of the album.[11][12][13] Jordan Sargent of Spin said the production of the song "rips wholesale the punishing sound of Shawty Redd", who was originally thought to have produced the song. He also said the song "has to be an impending single and it's one of the year's best beats."[14] Jake Jenkins of AbsolutePunk praised the "bombastic trap" production of the song.[15] Kyle Kramer of Pitchfork Media praised the song as a highlight of the album, along with praising the three rappers respective verses.[13] Dan Rys of XXL praised the three artists for "creating a bit of a back-and-forth hand-off," which was described as "brilliant in its subtlety."[12] Peter Marrack of Exclaim! called the song a potential future single, and was one of the few songs he praised in his negative review of the album.[16]

Chart performance
Chart (2013) Peak
position
US Billboard Hot 100[17] 94
US Hot R&B/Hip-Hop Songs (Billboard)[18] 31

References
  1. "2 Chainz Previews "I Do It" On Beats By Dre Commercial - XXL". Xxlmag.com. 2013-08-25. Retrieved 2013-09-19.
  2. "2 Chainz "I Do It" Preview Beats By Dre Video". Complex. 2013-08-25. Retrieved 2013-09-19.
  3. "2 Chainz - 'I Do It' (Feat. Drake & Lil Wayne)". Theboombox.com. Retrieved 2013-09-19.
  4. "2 Chainz Recruits Lil Wayne & Drake for "I Do It" - New Song - Fuse". Fuse.tv. 2013-09-09. Retrieved 2013-09-19.
  5. "2 Chainz Featuring Lil Wayne & Drake "I Do It" - XXL". Xxlmag.com. 2013-09-07. Retrieved 2013-09-19.
  6. "New Music: 2 Chainz feat. Drake and Lil Wayne "I Do It"". Vibe. 2013-09-07. Retrieved 2013-09-19.
  7. Scottie (2013-09-05). "New Banger: 2 Chainz Featuring Drake & Lil Wayne 'I Do It' [AUDIO]". Hot97.com. Archived from the original on 2013-09-21. Retrieved 2013-09-19.
  8. "2 Chainz f. Drake & Lil Wayne - I Do It | New Hip Hop Music & All The New Rap Songs 2011". HipHop DX. 2013-09-05. Retrieved 2013-09-19.
  9. "2 Chainz ft/ Lil Wayne + Drake - "I Do It" | New Music". SoulCulture. 2013-09-06. Retrieved 2013-09-19.
  10. "Listen To 2 Chainz' New Single, Featuring Drake & Lil' Wayne, "I Do It"". TheSource. Retrieved 2013-09-19.
  11. "2 Chainz :: B.O.A.T.S. II: Me Time :: Def Jam Records". Rapreviews.com. Retrieved 2013-09-19.
  12. "2 Chainz Stays True To Himself On 'B.O.A.T.S. II: Me Time' - XXL". Xxlmag.com. 2013-09-10. Retrieved 2013-09-19.
  13. "2 Chainz: B.O.A.T.S II: Me Time | Album Reviews". Pitchfork. Retrieved 2013-09-19.
  14. Sargent, Jordan. "2 Chainz, 'B.O.A.T.S. II: Me Time' Review". Spin.com. Retrieved 2013-09-19.
  15. "2 Chainz - B.O.A.T.S. II #METIME - Album Review". AbsolutePunk.net. 2013-09-10. Retrieved 2013-09-19.
  16. Marrack, Peter (2013-09-10). "2 Chainz - B.O.A.T.S II #METIME • Hip-Hop Reviews •". Exclaim.ca. Retrieved 2013-09-19.
  17. "2 Chainz Chart History (Hot 100)". Billboard.
  18. "2 Chainz Chart History (Hot R&B/Hip-Hop Songs)". Billboard.
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