Ideal World

Ideal World is a British free-to-view shopping channel. It is owned by Ideal Shopping Direct Ltd. [2][3] The channel broadcasts from studios in Peterborough.[4]

This article is about the TV shopping channel. For the Chinese manhua, see An Ideal World.

Ideal World
CountryUnited Kingdom
SloganThe home of TV shopping
Programming
Picture format1080i (HDTV)
Ownership
OwnerIdeal Shopping Direct Ltd
Sister channelsIdeal Extra
Create and Craft
Craft Extra
History
Launched17 April 2000 (2000-04-17)[1]
Links
Websiteidealworld.tv
createandcraft.tv
Availability
Terrestrial
FreeviewChannel 22 (Ideal World)
Channel 94 (Ideal Extra)
Channel 95 (Create and Craft)
Cable
Virgin MediaChannel 747 (Ideal World)
Channel 748 (Create and Craft)
WightFibreChannel 44 (Ideal Extra)
Channel 48 (Ideal World)
Channel 49 (Craft Extra)
Channel 64 (Create and Craft)
Satellite
FreesatChannel 812 (Ideal World HD)
Channel 813 (Create and Craft HD)
SkyChannel 664 (Ideal World HD)
Channel 671 (Ideal Extra)
Channel 683 (Create and Craft HD)
Channel 684 (Craft Extra)
Astra 2G
(28.2°E)		11597 V 22000 5/6 (Ideal World, Ideal Extra, Create and Craft, and Craft Extra)
Streaming media
TVCatchup (Ideal World)

History

Ideal World has its origins in the 1980s as a mail order company selling products via national press adverts and consumer exhibitions. The company was then called Wrightway Marketing and was run by Paul Wright and his business partner Val Kaye.

Ideal World launched on 17 April 2000 on digital satellite from studios in Peterborough.[5]

On 6 March 2001, the facility at Peterborough was completely destroyed by fire. The channel was back broadcasting within weeks from various temporary facilities whilst the main building was rebuilt: it was not fully operational again until September 2002.[6]

On 18 April 2003, Ideal World's first sister channel Create and Craft was launched and on 1 January 2004 Ideal Vitality started broadcasting. This was originally a channel from Goldshield, "Goldshield Vitality", for which Ideal Shopping Direct provided the studio recording and broadcast facilities. However, by the end of 2005 Goldshield pulled out of the venture. Ideal Shopping then broadcast a similar channel focusing on health and beauty products from Ideal's range, under the 'Vitality' name. Ideal Vitality was then wound down and replaced with highlights from past Ideal World shows, the channel being renamed on the Sky EPG as Ideal World 2. Ideal World 3, then followed, repeating Ideal World 2 shows.

On 23 April 2004, Ideal World began broadcasting on Freeview.

Jewellery Vault, a falling-auction style jewellery channel was launched on 1 July 2005 broadcasting live 5pm-1am and subsequently closed in July 2006 due to it not covering its operating costs.

On 3 March 2010, Ideal World 2 was renamed Ideal Extra and Ideal World 3 was renamed Ideal & More. On the same day, Ideal Extra launched on Freeview.

In 2011, the company was delisted from the AIM stock market, after acquisition by Village Ventures' investment fund, Inflexion Private Equity. The company was subsequently sold to The Blackstone Group, in 2015.[7]

In May 2013, Ideal World became the subject of a BBC Watchdog investigation after viewer complaints about non-delivery of goods and allegedly poor quality of some products.[8] Customers also alleged that complaints to Ideal World customer services either went unanswered or were not satisfactory. The Watchdog investigation followed claims by the Daily Mirror online that complaints about Ideal World submitted to its blog had "passed the 100 mark".[9] Ideal World was acquired by Aurelius Group, in July 2018,[10] Aurelius originally owned Bid shopping and its subsidiary, Bid tv, between 2009 and 2013.[11]

Ideal World and Create and Craft on ITV

On 1 August 2019, Ideal World and Create and Craft started to simulcast live broadcasts on ITV between 12am–3am, replacing Jackpot247 (formerly Challenge Jackpot). Ideal World plans to be the first UK shopping channel to broadcast in full high definition. New cameras are now in operation working in full HD.[12]

CCXTV

CCXTV was launched on 15 April 2020 as an entertainment channel and took over Create and Craft's Freeview LCN 23, broadcasting from 0700h until 2200h, with a schedule of imports and re-runs of shows like The Bold and The Beautiful, Never the Twain and Hot in Cleveland.[13][14][15][16] The channel was sold to UKTV in October 2020.[17] On 7th December 2020, CCXTV was moved to Freeview LCN 73 [18] and UKTV's Dave Ja Vu was moved from Freeview LCN 79 to the vacated LCN 23.[19] CCXTV was discontinued on Freeview on 30 Jan 2021

References
  1. "About Us-Ideal World". Ideal World. Archived from the original on 26 April 2015. Retrieved 9 February 2015.
  2. http://static.ofcom.org.uk/static/radiolicensing/html/tv/cs/dtps000047ba4idealworld.htm
  3. "Licence details for Ideal World". Ofcom. Archived from the original on 30 September 2007. Retrieved 6 June 2007.
  4. "About Us | Create and Craft". www.createandcraft.tv. Retrieved 19 March 2018.
  5. Telly Sales - Ideal World TV Launch FULL DOCUMENTARY
  6. Ellery, Simon (8 March 2001). "Blaze forces Ideal World off air". Broadcast. Retrieved 13 September 2014.
  7. http://www.inflexion.com/news_and_press/inflexion_invests_in_ideal_shopping_direct_plc Inflexion invests in Ideal Shopping Direct plc
  8. "Ideal World: A shopping channel that's not so ideal?". BBC. Retrieved 23 March 2014.
  9. "Ideal World: the complaints mount up". Daily Mirror online.
  10. "Blackstone’s half-price Ideal World home shopping channel sale", by Ben Harrington, The Times, July 1, 2018. Retrieved January 28, 2020.
  11. "Virgin sells off shopping channels", by James Welsh, Digital Spy, January 4, 2009. Retrieved January 28, 2020.
  12. https://www.diyweek.net/ideal-shopping-direct-to-broadcast-live-on-itv Ideal Shopping Direct to broadcast live on ITV
  13. https://tvforum.uk/tvhome/new-channel-ccxtv-launching-15th-april-45473
  14. https://www.ontvtonight.com/uk/guide/listings/channel/8397013191/ccxtv.html
  15. https://www.cordbusters.co.uk/new-freeview-channel-ccxtv-bold-and-the-beautiful/
  16. https://www.ccxtv.co.uk/schedule
  17. https://twitter.com/a516digital/status/1332311133349351430
  18. "CCX TV Freeview". Freeview. DTV Services Limited. Retrieved 22 January 2021.
  19. "07 December 2020 - Channel Changes". Freeview. DTV Services Limited. Retrieved 22 January 2021.
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