In Concert (iamamiwhoami album)

In Concert (stylised in all caps) is the first live audiovisual performance installation by Swedish audiovisual project iamamiwhoami, and also their first full-length release. The performance video was streamed on the website of the project's independent label, To whom it may concern., on 16 November 2010, and released as a digital album on December 4, the same year, the project's one-year anniversary. For the project's seven-year anniversary, in 2016,[1] the film was made available for download and streaming,[2] and released on DVD on 17 April 2017.[3]

In Concert
Live album by
iamamiwhoami
Released4 December 2010 (2010-12-04)
RecordedNovember 2010
VenueHanden, Sweden
Length64:10
LabelTo whom it may concern.
DirectorRobin Kempe-Bergman
ProducerClaes Björklund
Iamamiwhoami chronology
In Concert
(2010)		 Kin
(2012)
Singles from In Concert
  1. "."
    Released: 4 December 2010
Film cover
2016/2017 release

The one-hour performance takes place in Handen, Sweden, with a single attendee chosen by followers to represent the audience.

Background

Two months since the release of "y", the seventh episode from the Bounty audiovisual series and album, a video requesting a volunteer was uploaded to iamamiwhomami's channel on 1 October 2010.[4] Although not the first message delivered to someone,[5] this was the first time the project addressed the audience directly. At the time, no official confirmation regarding who was behind the act, the internet's speculation already had a name for the woman in the videos, Swedish singer-songwriter Jonna Lee.[6][7][8] Following the cryptic nature of the project, the video instructed viewers to choose their "representative" by October 8, with full name, phone number, and address, with no explanation of the purpose.[9] This resulted in fans choosing YouTube user tehhils,[10] who had to decline claiming difficulties to obtain a passport and suggested to pass on the task to German[11][12] user ShootUpTheStation. "SUTS", as the audience called him for short, would later join the label's creative team, as graphic designer Jan Scharlau. Subsequently, a video documenting a phone call made by Jonna Lee to the volunteer was uploaded on November 9, where she interviews him with questions about things like health, phobias, habits, and beliefs, ending with "we will pick you up to the airport" and requesting him to "film [his] entire journey".[13] A series of six short videos from ShootUpTheStation's camera were uploaded from 12 to 15 November, in which he documented his journey and his stay at a hotel where multiple visitors would come in to deliver a lesson.[14][15]

On 15 November 2010, a concert was finally announced to take place the following day, on a video titled "http://towhomitmayconcern.cc/",[16][4] which became the label's website and store later on.

Performance
Set list
  1. "u-1"
  2. "b"
  3. Interlude: "Prelude 699130082.451322-5.4.21.3.1.20.9.15.14.1.12"
  4. "t"
  5. Interlude: "20101001"
  6. "n"
  7. "o"
  8. Interlude: "13.1.14.4.18.1.7.15.18.1.1110"
  9. "u-2"
  10. Interlude: "15.6.6.9.3.9.14.1.18.21.13.56155"
  11. "y"
  12. "9.20.19.13.5.723378"
  13. "."

The performance consist of the seven Bounty songs released in 2010, the third prelude "9.20.19.13.5.723378", and a full version of a song previewed on the video uploaded on 4 November 2010.[17] Other preludes and music from the promos leading to the concert served as interludes for the performance.

It begins with a point-of-view shot of Scharlau following Lee out of the hotel at night, and then both board a white Volvo 240. A man in a black balaclava, assumed to be Claes Björklund, drives, with Lee sitting in the front seat next to him, and Scharlau in the backseat. The camera lingers over figures matching the animals from the prelude series, and music instruments. After five minutes of no interaction and silence, Lee sings "u-1" a cappella, and then stays silent until the car finally arrives at the concert site. Then the view switches to an exterior shot of the parked car. Still in the car, Lee starts playing "b" in a synthesizer, and then exits to continue the song at the trunk of the car, where masked Björklund is also performing. Once they finish the song, Lee invites Scharlau out of the car and leads him to some barricades. An interlude plays in the background, as the walk the path between the barricades. As they reach the end of the path, Lee crosses to the other side and starts performing "t".

Release

The concert video installation began streaming at approximately 00:15 CET on 16 November 2010, on the label's website, lasting 64 minutes and was available to be viewed for three additional hours on the site.[18] The project went inactive after this, until it was released as a single-track album on digital stores and streaming platforms on 4 December 2010,[19] coinciding with the audiovisual group's one-year anniversary. Along with the album release, singles for some songs from the performance were made available: "b", "t", "n", "o", "u-2", "y", and "." (pronounced "punkt";[20] "period" in Swedish).[21] In 2013, the album and its singles were pulled from all retailers.[22]

Again, for the project's seventh anniversary on 4 December 2016, the film was released for download and on-demand streaming, followed by a DVD edition on 10 April 2017. These film digital and physical editions have a new artwork designed by Jacob Hulmston. The album has not been reissued on any format and remains unavailable.

The song premiered on this release as "." received a studio version released in 2014 as "Shadowshow" on the album Blue. "9.20.19.13.5.723378" got a full version released as "Like Hell", on Jonna Lee's 2018 solo album Everyone Afraid to Be Forgotten.

Track listing

All lyrics are written by Jonna Lee; all music is composed by Jonna Lee and Claes Björklund.

No.TitleLength
1."In Concert"64:10

Personnel

[3]

Music

Film
  • Robin Kempe-Bergman – direction
  • John Strandh – cinematography
  • Björn Baumann – sound
  • Agustín Moreaux – production design, styling, costumes
  • Klara Bjärkstedt – costumes
  • Jonna Lee – executive production

Artwork
  • Jacob Hulmston – graphic design (2016/2017 film release), cover art (2016/2017 film release)

Release history
DateLabelReleaseFormat
16 November 2010To whom it may concern.FilmStreaming
4 December 2010Album
  • Download
  • streaming
4 December 2016Film
10 April 2017DVD

References
  1. To whom it may concern. (29 November 2016). iamamiwhoami; IN CONCERT (Trailer). Retrieved 29 March 2020.
  2. iamamiwhoami (4 December 2016). iamamiwhoami; IN CONCERT. To whom it may concern. Retrieved 29 March 2020 – via Vimeo On Demand.
  3. iamamiwhoami (4 December 2010). "IN CONCERT". To whom it may concern. Retrieved 29 March 2020.
  4. Tempia, Simone (17 November 2010). "iamamiwhoami: The second chapter of a fascinating mystery". Vogue Italia. Italy. Retrieved 4 April 2020.
  5. Montgomery, James (5 March 2010). "iamamiwhoami Makes Contact, Sends MTV News a Package". MTV News. New York. Archived from the original on 8 March 2010. Retrieved 4 April 2020 – via Wayback Machine.
  6. McKnight, Connor (18 March 2010). "Bloggers (Possibly) Crack 'IAMAMIWHOAMI' Mystery". Billboard. Retrieved 4 April 2020.
  7. "Mystery over identity of YouTube star iamamiwhoami". The Telegraph. 24 March 2010. Archived from the original on 27 March 2010. Retrieved 3 April 2020 – via Wayback Machine.
  8. Montgomery, James (15 March 2010). "'iamamiwhoami': Is Swedish Singer Jonna Lee Behind Viral Campaign?". MTV News. New York. Retrieved 4 April 2020.
  9. iamamiwhoami (1 October 2010). 20101001 (Video). Archived from the original on 18 February 2011. Retrieved 29 March 2020.
  10. Ylosiam, Dariana (1 October 2010). "iamamiwhoami – 20101001 Volunteer". ForsakenOrder. Retrieved 3 April 2020.
  11. Tercio, Don (16 November 2010). "Being Jonna Lee". AQNB. London. Retrieved 4 April 2020.
  12. Deaville, Arthur (27 June 2018). iamamiwhoami - bounty IN CONCERT (Performance Review) (Video). Pennsylvania. Retrieved 4 April 2020.
  13. iamamiwhoami (9 November 2010). 20101109 (Video). Archived from the original on 18 February 2011. Retrieved 29 March 2020.
  14. iamamiwhoami (2010). iamamiwhoami; IN CONCERT (Playlist). Retrieved 29 March 2020.
  15. Zawinski, Jamie (20 December 2010). "In praise of iamamiwhoami". jwz. Retrieved 3 April 2020.
  16. iamamiwhoami (15 October 2010). http://towhomitmayconcern.cc/ (Video). Archived from the original on 18 February 2011. Retrieved 29 March 2020. External link in |title= (help)
  17. iamamiwhoami (4 November 2010). 20101104 (Video). Retrieved 8 May 2020.
  18. Smith, Simon (23 July 2012). "iamamiwhoami – "In Concert" Review". Higher Plain Music. Retrieved 4 April 2020.
  19. iamamiwhoami (4 December 2010), IN CONCERT, To whom it may concern., archived from the original on 12 June 2013, retrieved 8 April 2020 – via iTunes Store
  20. Lee, Jonna (2013). Written at London, UK. "She Is, Is She, Who Is She?". Gay&Night (Interview) (184). Interviewed by Tulp, Martijn. Belgium; Nederlands: Stichting OUT Media (published July 2013). p. 27. Retrieved 29 March 2020.
  21. iamamiwhoami Music on iTunes, archived from the original on 20 January 2011, retrieved 8 April 2020 – via iTunes Store
  22. iambountyfan [@iambountyfan] (9 October 2013). "To whom it may concern. have removed iamamiwhoami's 2010 'in concert' tracks from digital music outlets" (Tweet) – via Twitter.
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