It's All About You (Juliana Pasha song)

"It's All About You" is a song by Albanian singer Juliana Pasha. It was released as a single on 17 May 2010 by EMI. The song was composed by Ardit Gjebrea and written by the latter together with Pirro Çako. Musically, it is an English-language uptempo-pop song, which lyrically makes reference to the singer's Christian faith honoring the bond between a woman and her god.

"It's All About You"
Single by Juliana Pasha
Released17 March 2010 (2010-03-17)
GenrePop
Length3:04
LabelEMI
Songwriter(s)
Producer(s)Ardit Gjebrea
Juliana Pasha singles chronology
"Një Jetë"
(2008)		 "It's All About You"
(2010)		 "Sa e shite Zemrën"
(2010)
Music video
"It's All About You" on YouTube
Eurovision Song Contest 2010 entry
Country
Artist(s)
Language
Composer(s)
Ardit Gjebrea
Lyricist(s)
Finals performance
Semi-final result
6th
Semi-final points
76
Final result
16th
Final points
62
Entry chronology
◄ "Carry Me in Your Dreams" (2009)   
"Feel the Passion" (2011) ►

The song represented Albania in the Eurovision Song Contest 2010 in Oslo, Norway, after Pasha won the pre-selection competition, Festivali i Këngës, with the Albanian-language version "Nuk mundem pa ty". It reached the 16th place during the grand final in a field of 25, gathering a total of 62 points. During her blue and violet-themed performance, Pasha was accompanied a violin player and three backing vocalists with the stage being decorated with silver-hanging balls.

The accompanying music video premiered on the official YouTube channel of the Eurovision Song Contest on 23 March 2010. A religion-inspired video, it depicts the story of a woman and her relationship with god. For promotional and supporting purposes, Pasha performed the song live on various occasions, including in Amsterdam and Skopje. Commercially, the song charted within the top twenty five on the Belgium's Ultratip after the contest.

Background and composition

In 2009, Juliana Pasha was one of the thirty six contestants selected to compete in the 48th edition of Festivali i Këngës, Albania's pre-selection competition to select their entry for the Eurovision Song Contest 2010. As part of the competition's rules, the lyrics of the participating entries had to be in the Albanian language. She therefore participated with the Albanian-language version "Nuk mundem pa ty", which was later remastered for the purpose of the singer's Eurovision Song Contest participation.[1][2]

"It's All About You" was composed by Ardit Gjebrea and written by Gjebrea together with Pirro Çako.[3] It is an English-language uptempo-pop song, which lyrically makes reference to Pasha's Christian faith, honoring the bond between a woman and her god.[4] William Lee Adams of Wiwibloggs called the song a "dance anthem" with "playful and catchy" lyrics.[2] It was first released in March 2010 and later on 17 May 2010 in the United Kingdom through EMI.[lower-alpha 1][6]

Promotion

An accompanying music video was uploaded to the official YouTube channel of the Eurovision Song Contest on 23 March 2010.[7][8] During the video, Pasha wears a white dress to represent purity, and blows flowers and touches trees that magically illuminate to connote that she is ripe for a relationship with the Lord.[9] Within a prominent shot, the singer appears as three separate females in one shot, described by William Lee Adams of Wiwibloggs, as an allusion to the Holy Trinity.[9] For further promotional purposes, the singer made appearances throughout Europe with numerous live performances, including in Amsterdam.[10] She also appeared to perform live at the Skopje Fest 2010, Macedonia's pre-selection competition to determine their participant for the Eurovision Song Contest 2010.[11]

At Eurovision

Festivali i Këngës
Main article: Festivali i Këngës 48

The national broadcaster, Radio Televizioni Shqiptar (RTSH), organised the 48th edition of Festivali i Këngës to determine the Albania's participant for the Eurovision Song Contest 2010 in Oslo, Norway. Following a submission period, a jury panel internally selected 38 songs to participate in the competition's semi-finals and were announced in November 2009.[12][13] Juliana Pasha qualified for the grand final during the first semi-final on 24 December and ultimately won the competition three days later on 27 December.[14][15]

Oslo
Main article: Albania in the Eurovision Song Contest 2010
Juliana Pasha and the violinist Olen Cesari during a rehearsal at the Eurovision Song Contest stage in Oslo.

The 55th edition of the Eurovision Song Contest took place in Oslo, Norway, and consisted of two semi-finals on 25 and 27 May, and the grand final on 29 May 2010.[16] According to the Eurovision rules, each participating country, except the host country and the "Big 5", consisting of France, Germany, Italy, Spain and the United Kingdom, were required to qualify from one of the two semi-finals to compete for the grand final, although, the top ten countries from the respective semi-final progress to the grand final.[17] On 7 February 2010, it was announced that Albania would be performing in the second half of the first semi-final of the contest.[18]

During the first semi-final, Albania performed twelfth, following Malta and preceding Greece, and qualified for the grand final in sixth place with 76 points, ranking fourth by the jury's 96 points and seventh by the televote of 68 points.[19][20] At the grand final, the country performed fifteenth, following Turkey and preceding Iceland. Albania finished in the sixteenth place in a field of twenty five with 62 points, ranking twelfth by the jury's 97 points and seventeenth by the televote of 35 points.[21]

Described as modest, Juliana Pasha's show sees her accompanied a violin player, Olen Cesari, and three backing vocalists—Jazz singers Joy, Daisy and Glennis—originally from the United States.[3] During her performance, the stage was decorated with silver-hanging balls moving to the song's rhythm, while different purple and white lights were displayed on the LED screens in the background.[22]

Track listing
  • Digital download
  1. "It's All About You" – 3:04[6]

Charts
Chart (2010) Peak
position
Belgium (Ultratip Flanders)[23] 21

Release history
Region Date Format(s) Label Ref.
United Kingdom 17 May 2010 Digital download EMI [6]

Notes
  1. The exact date can not be determined precisely but HuffPost indicates the month and year, although it does not specify the medium or country.[4][5]

References
  1. "Oslo 2010 Participants Juliana Pasha". European Broadcasting Union. Archived from the original on 24 April 2020. Retrieved 24 April 2020.
  2. Adams, William Lee (17 March 2010). "Albania Reveals Final Version of Song, Changes Hair (Again)". Retrieved 25 April 2020.
  3. "It's all about Juliana today!". European Broadcasting Union. 17 May 2010. Archived from the original on 22 March 2020. Retrieved 8 April 2020.
  4. Adams, Will (5 October 2010). "Albania's Eurovision 2010 Song: 'It's All About You' By Juliana Pasha". HuffPost. Retrieved 24 April 2020.
  5. Hondal, Victor (17 March 2010). "Final version of It's all about you presented". ESCToday. Retrieved 25 April 2020.
  6. "It's All About You – Single by Juliana Pasha on Amazon". Amazon. 17 May 2010. Archived from the original on 6 June 2010. Retrieved 24 April 2020.
  7. "Juliana Pasha - It's All About You (Albania)". European Broadcasting Union. 23 March 2010. Archived from the original on 24 April 2020. Retrieved 24 April 2020.
  8. "Juliana Pasha - It's All About You (Albania) | Official Music Video". YouTube. 23 March 2010. Retrieved 28 April 2020.
  9. Adams, William Lee (17 March 2010). "ESC 2010 Profile: Albania's Juliana Pasha". Wiwibloggs. Retrieved 24 April 2020.
  10. Romkes, René (28 March 2010). "Netherlands: Eurovision in Concert 2010". ESCToday. Retrieved 24 April 2020.
  11. "Live: National final in FYR Macedonia". ESCToday. 20 February 2010. Retrieved 22 March 2020.
  12. Hondal, Victor (25 November 2009). "Festivali i Këngës to be held over four shows". ESCToday. Archived from the original on 28 November 2009. Retrieved 24 April 2020.
  13. Hondal, Victor (25 November 2009). "Festivali i Këngës to be held over four shows". ESCToday. Archived from the original on 28 November 2009. Retrieved 25 November 2009.
  14. "Juliana Pasha to represent Albania in Oslo!". European Broadcasting Union. 28 December 2009. Archived from the original on 23 June 2019. Retrieved 24 April 2020.
  15. "Juliana Pasha, fituese e "Fest 48"-shit" (in Albanian). Bota Sot. 28 December 2009. Retrieved 22 March 2020.
  16. "Eurovision Song Contest–Oslo 2010". European Broadcasting Union. Archived from the original on 19 April 2020. Retrieved 24 April 2020.
  17. "Eurovision Song Contest–Rules". European Broadcasting Union. Archived from the original on 8 April 2020. Retrieved 25 April 2020.
  18. "Results of the Semi-Final Allocation Draw". European Broadcasting Union. 7 February 2010. Archived from the original on 13 December 2019. Retrieved 24 April 2020.
  19. "Oslo 2010: Results of the Running Order Draw". European Broadcasting Union. 23 March 2010. Archived from the original on 22 June 2019. Retrieved 24 April 2020.
  20. "Oslo 2010: First Semi-Final Scoreboard". European Broadcasting Union. 29 May 2010. Archived from the original on 3 December 2019. Retrieved 24 April 2020.
  21. "Oslo 2010: Grand Final Scoreboard". European Broadcasting Union. 29 May 2010. Archived from the original on 21 June 2019. Retrieved 24 April 2020.
  22. "Black and silver for Albania's Juliana Pasha". European Broadcasting Union. 21 May 2010. Archived from the original on 22 March 2020. Retrieved 24 April 2020.
  23. "Ultratop.be – Juliana Pasha – It's All About You" (in Dutch). Ultratip. Retrieved 22 March 2020.
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