Jai Lava Kusa

Jai Lava Kusa is a 2017 Indian Telugu-language action film written and directed by K.S. Ravindra and produced Nandamuri Kalyan Ram under his banner N. T. R. Arts. The film stars Jr. NTR in a triple role, alongside Raashi Khanna and Nivetha Thomas. The film also features Posani Krishna Murali, Pradeep Rawat, Pavitra Lokesh, Sai Kumar, Nassar, Hamsa Nandini, Abhimanyu Singh, Harish Uthaman, and Ronit Roy, which marks his Telugu film debut, in the supporting roles.

Jai Lava Kusa
Theatrical release poster
Directed byK.S. Ravindra
Produced byNandamuri Kalyan Ram
Written byK. S. Ravindra
Kona Venkat
K. Chakravarthy
StarringJr. NTR
Raashi Khanna
Nivetha Thomas
Music byDevi Sri Prasad
CinematographyChota K. Naidu
Edited byKotagiri Venkateswara Rao
Thammi Raju
Production
company
Distributed bySri Venkateswara Creations[1]
Release date
  • 21 September 2017 (2017-09-21)[2]
Running time
153 minutes
CountryIndia
LanguageTelugu
Box officeest. ₹130.90 crore[3]

The film follows identical triplets, Jai, Lava and Kusa, get separated at a young age and follow different paths in life. Jai becomes an evil criminal, Kusa becomes a small-time crook and Lava becomes a bank manager. Jai, the eldest of identical triplets was sidelined at a very young age due to stammering. He then develops hatred for his younger brothers and creates havoc in their lives as they all reunite as adults.

The film was launched formally on 10 February 2017, whereas the commencement of principal photography took place the very same day. Shooting took place on Hyderabad, excluding for few scenes shot at Pune, and was wrapped up on September 2017. The film score and soundtrack was composed by Devi Sri Prasad, with cinematography handled by Chota K. Naidu and editing were done by Kotagiri Venkateshwara Rao and Thammi Raju respectively.

The film was released in 4000 screens, during the first day of the Navratri season on 21 September 2017. The film received mixed reviews from critics, with Jr. NTR's performance in triple role was praised, whereas the writing received criticism.[4] The film collected ₹130.90 worldwide and was successful at the box office.[3] It was screened in Bucheon International Fantastic Film Festival in Category of "Best of Asia" in South Korea.

Plot

Identical triplets Jai, Lava, and Kusa are being taken care of by their maternal uncle. Jai, who is fond for his brothers, always gets beaten by his maternal uncle, who shows partiality to only Lava and Kusa due to Jai's battarism. They have different personalities and seek a humble life by stage drama performances. The maternal uncle allowed only Lava and Kusa to act in drama performance, while Jai is not allowed due to his stammering disability, although Jai has a talent in speech delivery and also in way of acting. Lava and Kusa also started sidelining and humiliating Jai. Even though, Lava and Kusa tried to see Jai on their mother's death, because the person who loved Jai a lot at that time is Jai's mother. An instigated and a humiliated Jai later sets the drama stage on fire and flees.

After 20 years, all three brothers have become adults. They have separated, they are scattered and seek their own lives in different places. Kusa, an expert mugger with a happy-go-lucky attitude who does anything with money, mugs a huge amount of money to fly to the United States, but the plan eventually backfires as the money becomes worthless due to demonetization. He happens to meet his twin brother Lava, a bank manager who adheres to his principles and runs an ethical life. Lava is an example for over goodness and gets entangled in many problems with his life because of it, with the fear of losing his job, he gives a loan for land to build a lake but the buyer cheats Lava because the buyer actually used the loan to build a beer shop. And his love, Priya, his marriage broker whom he had fallen in love with, when his marriage was fixed and he realized about his love towards her when she did not talk, meet or see him. Kusa hatches a plan to go to the bank and impersonate Lava, while Lava tries to make Priya, whose marriage was fixed, fall for him. He says that she too loves him but does not accept because of her family, and she never said that she does not love him and only says to go. Priya soon accepts his love. However, Kusa cheats Lava and runs away with the money.

Priya disappears, and her father files a kidnap case on Lava because her younger sister claims that she saw Lava kidnap Priya and run away. Priya's father, sister, and a police officer arrive at Lava's house. Lava swears that he did not kidnap Priya. He then receives a call from a colleague, V. A. Rajini, at his bank. She says that there is footage of him stealing money in the bank's locker room. Lava, realizing that Kusa had cheated him, asks the police officer to find Kusa. Kusa is already captured by the police officer and is tied up inside of a truck, where Lava and the police officer go. Lava confronts Kusa and asks him about the whereabouts of Priya. Kusa says that he did not kidnap Priya but did take the money. Lava and Kusa venture that if both of them are alive, Jai may also be. The police officer reveals his identity as Kaakha, who is Jai's mentor, and says that Jai's name is not Jai but Ravan. He pretends to arrest them so that he can bring Lava and Kusa to Ravan (Jai) to kill them.

Kaakha narrates the story about Jai after the fire accident. He says that Ravan (Jai) actually started the fire on purpose and then fled to a dangerous town in which Kaakha met Jai and raised him as his own under the name Ravan. Ravan, now a dreadful, powerful and ruthless gangster in small village of Odisha. Ravan (Jai) was trying to gain a seat in politics, but his temper made him an enemy to the public. He has brought them to his house to use Lava and his kindness to woo the people into voting for Ravan (Jai). The Kaakha also tells that Ravan learned the weaknesses of both Lava and Kusa and stole Priya and the money, respectively. After knowing the truth about Ravan (Jai), Lava and Kusa are taken to Ravan (Jai)'s house. Ravan (Jai) shows Lava and Kusa Priya and the money, respectively. Ravan (Jai) tells Lava his role and Kusa that he has to woo Simran, a woman that tried to kill Ravan. Ravan (Jai) also says that they have to change their outfits like him and follow his mentor Kaakha. An empathetic Lava realises his mistake in his childhood, tries to change Ravan as Jai, with the help of Priya, while Kusa tries to escape from Ravan. Meanwhile, Lava succeeds by gaining the love of the public while impersonating Ravan (Jai). Kusa meets Simran, who is trying to take revenge on Ravan for her brother's death, who used to work for Ravan (Jai) but ended up getting killed by Ravan's enemies.

Kusa makes a deal with Simran that she has to act like Ravan's lover so that Kusa can get his money back and Simran can take her revenge on Ravan (Jai). Kusa tells the truth to Lava and Priya about his deal with Simran. Ravan (Jai) overhears the plan and angrily tries to kill Lava and Kusa. Lava begs Ravan (Jai) to leave Kusa. Just then, he receives a call in which he is told that he is the frontrunner for winning the election. Lava and Kusa hatch a plan to bring their brother back with them. They do a play in which emotional breakdowns occur in trying to convince Ravan (Jai) to be their brother again. Ravan (Jai), overcome with emotion, storms out. Later, it is known that Ravan is secretly trying to kill his brothers. The next day, Lava and Kusa drive a car that has a bomb attached to it. After they leave, Ravan (Jai) reveals his plan to kill Lava and Kusa. The uncle begs Ravan (Jai) to save Lava and Kusa, but Ravan (Jai) does not listen. Then, the uncle asks Kaakha to tell Ravan (Jai) to not kill Lava and Kusa. Kaakha comes to know that he told Kusa this, thinking that he was Ravan (Jai). Kusa tells the plan to Lava while they are driving, and they understand Ravan (Jai) and decide to die.

Sarkar, who is seeking to take revenge on Ravan (Jai) for his win in the election, stops the car. Sarkar thinks that there are only twins and says that whoever reveals their identity as Ravan (Jai) will be killed and the other will be spared. Both Lava and Kusa pretend to be Ravan (Jai), and in frustration, Sarkar shoots Lava. As Kusa is screaming Lava's name after he is shot, Sarkar thinks that Kusa is actually Ravan if the person that he just shot is Lava. A fight ensues to try and kill them both. Raavan arrives, saving both Lava and Kusa. However, in the ensuing fight he is gravely injured, yet is successful in killing Sarkar. Jai conveys his affection to his brothers before succumbing to his injuries.

Cast

Production

Development
Rao with his father Nandamuri Harikrishna at Audio Launch Event.

After the success of Janatha Garage (2016), N. T. Rama Rao Jr., signed his next project tentatively titled #NTR27,[lower-alpha 1] under the direction of screenwriter Vakkantham Vamsi, marking his debut as a film director and to be produced by his family banner N. T. R. Arts. Although the project was eventually announced on 20 May 2016 (which coincided with Jr. NTR's birthday),[7] in September 2016, sources stated that the project was shelved after the actor was not satisfied with the script.[8] In October 2016, reports had stated that Anil Ravipudi will direct #NTR27, as he was keen to direct Jr. NTR. A Behindwoods article report stated that he had earlier discussed a story in which NTR was to play a blind person which didn't work out, but the actor seemed keen to work with Anil and asked him to come up with another script, for which he immediately came up with a new idea.[9][10] However, on 26 December 2016, Nandamuri Kalyan Ram took to Twitter to announce that #NTR27 will be directed by K. S. Ravindra.[11] Kalyan Ram stated that he will produce the film under the home banner N. T. R. Arts, which will be made on a huge scale, and he also planned to hire top technicians in order to get very best product in technical standards and production values.[12]

Casting

In February 2017, Raashi Khanna was signed to play the lead actress opposite Jr. NTR and a source revealed that her role will have huge importance in the film.[13] On 25 March 2017, Hamsa Nandini was signed to play a cameo appearance in the film,[14][15] whereas the same month, Nivetha Thomas of Gentleman fame was signed to play the second female lead.[16][17] Samantha Akkineni was initially added to the cast as one of the three female leads,[18] and reports stated that she will play a negative role, although she turned down the offer.[19] On 21 April 2017, Nanditha Raj was added to the cast to play a special cameo in the film.[20][21] Priyadarshi Pullikonda confirmed his inclusion in the film and stated that he shot for three days.

On April 2017, the makers decided to rope in Kannada actor Duniya Vijay, as the main antagonist, and offered a call sheet to complete his portions with in 15 days.[22] While the actor was banned by the Karnataka Film Chamber of Commerce, due to the freak accident held at the sets of Maasthi Gudi (2017) claimed the lives of two stuntmen.[23][24] The makers roped in Bollywood actor Ronit Roy to play the antagonist,[25] marking his debut in Telugu film industry.[26]

Crew

The team initially roped in C. K. Muraleedharan to handle the cinematography for the film,[27] however due to creative differences, the makers replaced him with Chota K. Naidu after Muraleedharaan opted out of the project.[28] Devi Sri Prasad was roped in to score the music, while A. S. Prakash was assigned as the art director.

On April 2017, the production house announced that the Hollywood prosthetics and Legacy Effects expert Vance Hartwell who earlier worked in movies like Lord of the Rings trilogy, Enthiran (2010), Iron Man (2008) and Shutter Island (2010), was signed to take care of NTR's look in the movie,[29] and was flown down from Los Angeles to take the measurement for a facial mask, in which NTR would play three characters in the film.[30] Anil Paduri of Advitha Creative Studios was roped in as the visual effects supervisor.

Filming

The film was formally launched in Hyderabad on 10 February 2017, at the new office of N. T. R. Arts. The ceremony was attended by Nandamuri Harikrishna, Nandamuri Ramakrishna, V.V. Vinayak, Dil Raju, Shirish, B. V. S. N. Prasad, Yalamanchili Ravi, Kilaru Sitish, S. Radha Krishna, Suryadevara Naga Vamsi and others. The honorary clap was given by Jr. NTR while the camera was switched on by Nandamuri Harikrishna . Director V.V. Vinayak directed the first shot, which was picturised on the photos of deities.[31]

Principal photography began in February 2017 in Hyderabad while Jr. NTR joined the sets in the mid of March.[32] A wedding scene between the lead pair NTR and Raashi Khanna was picturized in the surrounding area of Chilkur. Actor Priyadarshi also joined this shoot.[33] Nandamuri Harikrishna, father of Jr. NTR and Kalyan Ram, visited the shooting spot in latter half of March and a picture of him on the sets revealed that one of the characters played by Jr. NTR is a bank manager named "N. Lava Kumar".[34] The team spent ₹2 crore (US$280,000) to erect a massive set at Ramoji Film City where a major portion of filming took place.[35] Bollywood actor Ronit Roy joined the shoot in the mid June 2017 and some action sequences were shot in a stone quarry in Hyderabad.[36]

The shooting of the film got further delayed, after Jr. NTR was roped in to host for the Telugu version of Bigg Boss Season 1 for Star Maa.[37] The film's second schedule in Pune was held on 26 July 2017, were a couple of songs and scenes were shot accordingly,[38] which was expected to take place for 20 days.[39] On the first day of the schedule, Tarak changed 42 different costumes for 13 scenes, all beig shot in a single day, which impressed the film's crew memebers.[40] The film's major portion of shooting was completed on 15 August, excluding for three songs, with NTR started dubbing for his portions ofn 22 August.[41] On 28 August, Tamannah was roped in for an item number, which was shot in a single day.[42] The shooting was wrapped up on September 2017.

Music
Jai Lava Kusa
Soundtrack album by
Devi Sri Prasad
Released7 August 2017
Recorded2017
GenreFeature film soundtrack
Length24:32
LanguageTelugu
LabelLahari Music
ProducerDevi Sri Prasad
Devi Sri Prasad chronology
Jaya Janaki Nayaka
(2017)		 Jai Lava Kusa
(2017)		 Vunnadhi Okate Zindagi
(2017)

The film's music is composed by Devi Sri Prasad, with lyrics written by Chandrabose and Ramajogayya Sastry. Chandrabose penned the song "Ravana" in 90 minutes.[43] Originally planned for a grand audio launch in 23 July 2017,[44] the event was cancelled due to the unpleasant weather prevailing in Hyderabad.[45] The album was directly released online on 7 August 2017, at a formal press meet held in Hyderabad, with the film's cast and crew being present.[46] The audio jukebox was unveiled by Lahari Music, which bought the film's audio rights, through its official YouTube channel and received positive response, with the jukebox crossing 1 million views within 12 hours of its release.[47]

Mridula Ramadugu of Firstpost stated "The Jai Lava Kusa album is an ode to Ravana. Except for one track, most tunes have a Ravana theme to them and the Devi Sri Prasad (DSP) album has most elements except one."[48] Indiaglitz stated "The album is surely not a one-man show.  It’s a five-men show – DSP, Chandrabose, Jai, Lava and Kusa."[49] 123Telugu reviewed as "Jai Lava Kusa’s audio is a decent outing for Devi Sri Prasad".[50]

Track list
No.TitleLyricsArtist(s)Length
1."Raavana"ChandraboseDivya Kumar4:20
2."Tring Tring"Ramajogayya SastryJaspreet Jasz, Ranina Reddy4:23
3."Nee Kallalona"ChandraboseHemachandra3:58
4."Dochestha"ChandraboseNakash Aziz4:12
5."Swing Zara"Ramajogayya SastryNeha Bhasin, Devi Sri Prasad4:22
6."Andamaina Lokam"ChandraboseVishwaprasad M Ganagi3:17
Total length:24:32

Release

Initially planned for a Dusshera release, Jai Lava Kusa was scheduled for a worldwide theatrical release ahead of the Dusshera festival, on 21 September 2017, and also coinciding with the day of Navratri.[51][52] The film was released in more than 4000 screens, marking it the second highest release for a Telugu film after Baahubali 2: The Conclusion, and also the biggest release in Jr. NTR's career.[53] The film opened in 975 screens in Andhra Pradesh and Telangana, 225 screens in Karnataka and other parts of India, 190 screens in the US and 162 screens in the UK, Gulf, Australia, Germany and other international markets.[54] The film released earlier on United States on 20 September, where it was premiered in more than 70 locations.[55]

Marketing

On the occasion of Sri Rama Navami (5 April 2017), the movie team announced the title of the movie as Jai Lava Kusa.[56] A logo motion poster was released featuring a music score by Devi Sri Prasad.[57] The makers released the first look poster of the movie on the eve of NTR's birthday (18 May 2017).[58] The posters showed NTR sporting a twirled moustache and donning a black shirt and pierced ears.[59] The name of the character present on the posters was revealed as "Jai".[60]

The movie unit announced that they would release three teasers, one for each titular character portrayed by the protagonist.[61] The first teaser introducing "Jai" character which earlier appeared in the first look was released on 6 July 2017.[62] This teaser showed "Jai" as a man with a stutter who idolizes Ravana, the demon king.[63] The teaser impressed fans and film buffs and eventually crossed 3.5 million views within release.[64] A poster featuring the second character "Lava Kumar" was unveiled on 16 July 2017, at the TV show Bigg Boss Telugu.[65] The second teaser featuring the second character, Lava Kumar was released on 22 July 2017.[66] The third poster featuring Kusa, was released the following day, 23 July.[67]

The pre-release event was held on 3 September 2017, at a grand ceremony held at Shilpakala Vedika in Hyderabad.[68][69] The film's theatrical trailer was released on the same day, and crossed 3 million views within 24 hours.[70]

Pre-release revenue

The theatrical rights in the Nizam region were sold to ₹21.2 crore (US$3.0 million), whereas the Ceded theatrical rights were sold to ₹12.6 crore (US$1.8 million). In the Uttar Andhra region, the film made a business of ₹8 crore (US$1.1 million) before release. The theatrical rights of both Guntur & Krishna regions were sold to ₹12.6 crore (US$1.8 million). The business in the Godavari East and West regions, were of ₹5.7 crore (US$800,000) and ₹4.5 crore (US$630,000). The theatrical rights in the Nellore region were sold to ₹2.9 crore (US$410,000). Thus the film earned ₹67.5 crore (US$9.5 million), from the theatrical rights in Andhra Pradesh and Telangana. The film earned more than ₹86 crore (US$12 million) in the worldwide theatrical rights, which includes Karnataka for ₹8.2 crore (US$1.1 million), Tamil Nadu for ₹1 crore (US$140,000), Rest of India (excluding Kerala) for ₹0.8 crore (US$110,000) and overseas theatrical rights for ₹8.5 crore (US$1.2 million).[71] The distribution rights were not finalized in Vizag, as there were no buyers for the film.[72]

The film made a pre-release business of ₹112.5 crore (US$16 million), with satellite rights being sold to ₹14.6 crore (US$2.0 million),[73] Hindi dubbing rights for ₹10.9 crore (US$1.5 million)[74] and audio rights for ₹1 crore (US$140,000).[75]

Controversies

In the end of June 2017, a couple of leaked stills and a teaser from the movie surfaced online and went viral on the internet.[76] The production house was upset over the matter and requested the fans not to share them on the social media. Some of the culprits were later identified and arrested.[77] It was later revealed that the teaser was not the finalized one and it was just a rough cut. A man named Ganesh was arrested on the charges of leaking the teaser online.[78] Producer Kalyan Ram approached the Cyber crime department and lodged a complaint over this issue.[79]

On July 2017, there were reports claimed that the script of the film was stolen from director Puri Jagannadh. It was initialy proposed that Puri and Jr NTR were supposed to do a film together and had discussed a similar character during their meeting last December. While the film was expected to be made on a huge scale the makers, but it didn’t materialise following certain creative differences, as Jr. NTR had liked the script, but wanted a few changes to the background story, whereas Puri didn’t agree with him and said. A source from the film's team claimed that, "When Puri watched the first teaser of the film, which released on 6 July 2017, he realised that the Jai’s characterisation is exactly what he had proposed to Jr NTR for their film. Since his main plot has already been stolen, Puri cannot go ahead and make the film. He will have to scrap the story, which was supposed to translate into a ₹100 crore film."[80]

Home media

The satellite rights of the film were sold to Gemini TV for ₹14.6 crore (US$2.0 million),[73] whereas the Hindi dubbing satellite rights of the film were sold to Zee Network for ₹10.9 crore (US$1.5 million).[74] The film had a television premiere on13 January 2018, ahead of Sankranthi,[81] and registered a TRP rating of 17.7 in the first premiere.[82][83]

Reception

Critical reception

The film opened to mixed response from critics. Sridhar Adivi of The Times of India gave 3.5 out of 5 stars stating "Jai Lava Kusa has everything that one expects in a star film — comedy, action, drama, romance, etc. Box-office revenues apart, Jr NTR has once again proved with this film what a fine actor he is."[84] Srivatsan of India Today gave the film a rating of 3 out of 5 and stated "Jai Lava Kusa is yet another star vehicle that begins on a rather high note."[85] Sangeetha Devi Dundoo of The Hindu stated "Jai Lava Kusa gets predictable and even melodramatic, but NTR holds it together with a class act."[86] 123Telugu gave 3.25 out of 5 stating "Jai Lava Kusa is NTR’s one-man show".[87]

Writing for The Indian Express, Manoj Kumar R. gave 3 out of 5 stating "First and major reason not to give Jai Lava Kusa a miss this weekend is the fact that for the first time fans will get to see Jr NTR play a triple role. Jr NTR has excelled at performing all three roles, while effortlessly switching between Jai, Lava and Kusa showing the stark contract in their characters."[88] Hemanth Kumar of Firstpost gave 3 out of 5 stating "There are, in fact, three reasons to watch the film: NTR, NTR, NTR. Perhaps there’s no other film in recent times which celebrates an actor to this extent, and it expects us to do the same. Because beyond this, nothing else seems to matter."[89] Karthik Keramalu of Hindustan Times gave the film 3 out of 5 and stated "Jai Lava Kusa works when it brings the emotional angle of the brothers to forefront and this is the angle we wish was exploited more effectively."[90]

The New Indian Express gave the film 3 out of 5 stating "Jai Lava Kusa draws its prowess from NTR who pulls off three contrasting roles with great fervour and enthusiasm."[91] Vikram Venkateshwaran of Bloomberg Quint reviewed it as "Jai Lava Kusa, at almost three hours is almost completely devoid of lags, and runs through like a breeze. It’s NTR Jr all the way through till the end. And for the price of one ticket, you get three heroes, all fully fleshed out. And that, is one heck of a weekend deal."[92] Sowmya Rajendran of The News Minute reviewed "Jai Lava Kusa is Junior NTR all the way and he lives up to the massive expectations."[93] Suresh Kavirayani of Deccan Chronicle gave 3 out of 5 and stated "Jai Lava Kusa is a good film, conceptually, but the director has only been partially successful in executing his vision. Jr NTR’s powerful performances make this film worth a watch for his fans."[94]

In contrast, Behindwoods gave the film a rating of 2.25 out of 5 stating "Tarak's supreme efforts gone in vain!!! A missed opportunity".[95] Indiaglitz gave the film 2.75 out of 5 and stated "JLK is NTR's show, lock, stock, and barrel.  The story line is decent.  The screenplay has its share of flaws and the first half is underwhelming.  The climax fight should have been much better.  The emotional content (read the brotherly sentiment) could help the film sail through."[96] Sify gave 2.75 out of 5 stating "Jai Lava Kusa is Jr NTR’s show totally from the first episode to the last scene. In particularly he has shown his acting caliber once again in the role of Jai. But the movie has uneven narration - some parts are good, some are cliched."[97]

India

Jai Lava Kusa earned ₹32.10 crore in the opening day from the Telugu states,[98] and collected ₹47.25 crore worldwide.[99][100] The film earned ₹25 crore in the second day, taking its total collections up to second day, to ₹71 crore.[101] The film's opening weekend collection stood at ₹94 crore.[102] At the sixth day, the film collected more than ₹103 crore.[103][104] According to The Times of India, the film's final collections were stated as ₹129 crore,[105] while India Today, stated the film's final collection as ₹175 crore.[106] The film earned a share of ₹73 crore to its distributors across Telugu states.[107] The film completed 50-day theatrical run in 12 centres.[108]

Overseas

Jai Lava Kusa earned $589,000 from its premiere shows in the United States,[109] breaking the opening record of Janatha Garage (2016), which earned $584,000.[110] As of 2 October, the film earned $1.5 million at the US box office.[106]

Notes
  1. 27th film of N. T. Rama Rao Jr. as the lead actor

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