KCKC

KCKC is an adult contemporary station based in Kansas City, Missouri that operates at 102.1 MHz with an ERP of 100 kW. The station is licensed to and operated by Steel City Media. The station's studios are located at Westport Center in Midtown Kansas City, and its transmitter is located in Independence, Missouri.

KCKC
CityKansas City, Missouri
Broadcast areaKansas City, Missouri
Frequency102.1 MHz
BrandingKC102-1
SloganToday's Best Variety
Programming
FormatAdult contemporary (currently Christmas music)
Ownership
OwnerSteel City Media
(MGTF Media Company, LLC)
KBEQ-FM, KFKF-FM, KMXV
History
First air date
1961 (as WDAF-FM)
Former call signs
WDAF-FM (1961–1974)
KYYS (1974–1998)
KOZN (1998–1999)
KSRC (1999–2006)
Call sign meaning
Kansas City (x2)
Technical information
Facility ID11279
ClassC0
ERP100,000 watts
HAAT341 meters (1,119 ft)
Links
WebcastListen Live
Websitekc1021.com

History

Early years; WDAF-FM

The station first signed on in 1948 as a simulcast for WHB. Cook Paint and Varnish Company owned the station. This would only last for about two years; as FM radio was still in its infancy, the company turned in the license in 1950.

Transcontinent TV signed on WDAF-FM on March 5, 1961, as a simulcast partner to the AM station (now KCSP and owned by Entercom). WDAF-FM was an NBC affiliate, with 36,000 watts of power. Taft Broadcasting took over in 1964.[1]

In 1967, WDAF-FM flipped to Top 40. The new format aired in afternoons and nights, while maintaining a simulcast with the AM station in the morning and midday. The FM started a middle of the road format on January 15, 1968, referring to themselves as "Popular 102". The station upgraded to 100,000 watts on New Year's Day, 1971. Also that year, WDAF-FM flipped to oldies, the first time an FM station in Kansas City has attempted at the format. It began with Drake-Chenault's syndicated "History of Rock and Roll". Drake didn't actually call it oldies; they referred to the automated programming as "Vintage Top 40". WDAF-FM returned to Top 40 just 4 months later in May 1971. By 1974, WDAF-FM was leaning middle of the road again, and completely automated.[1]

KYYS

On July 1, 1974, one of Kansas City's legendary radio stations signed on, when WDAF-FM flipped to album oriented rock, branded as "KY 102", and changed call letters to KYYS (the "KY" in the slogan refers to the first and last letters in "Kansas City"). The first (and ultimately, last) song on "KY" was "Too Many People" by Paul McCartney. KYYS became the most successful AOR station in Kansas City, hitting #1 in the ratings in 1979 when acts like Bad Company, Styx, REO Speedwagon, Bob Seger, KISS and Journey were popular, along with legendary personality Max Floyd's anti-disco speeches under the name "The Rock and Roll Army". KYYS expanded and contracted the playlist over the years as the music dictated, sometimes leaning heavy on gold material, and sometimes being more adventurous with new music, but for many years, the station went without meaningful competition. Many of the personalities spent a long time at the station, including a couple who were on the air the day the format started in 1974, and the day it ended in 1997. Great American Broadcasting (later Citicasters) bought the station in 1987.[1]

KYYS, for a time, competed with KSAS, KKCI or KXXR (all located at 106.5 FM, now the current incarnation of WDAF-FM). However, in April 1992, when KRVK flipped from AC to active rock as KQRC, this began the end of KY's long dominance in the ratings, as that station took away many listeners with new hard and modern rock that KYYS generally ignored. When the station finally started playing acts such as Pearl Jam and Red Hot Chili Peppers, it was too late, and their ratings never recovered. The station also tended to avoid playing Metallica and similar heavy metal bands. By 1997, KYYS leaned very heavily on new music, playing as much of it as they could. However, this could not prevent the inevitable from happening.[1]

Death of KY; debut of The Zone

In September 1996, after the passage of the sweeping Telecommunications Act of 1996, Citicasters merged with Jacor Communications. In June 1997, KYYS was sold off to American Radio Systems, and then to Westinghouse/CBS in September (their AM sister station, WDAF, would be sold to Entercom). On September 19, 1997, at 12:01 a.m., KYYS flipped to Modern Adult Contemporary, branded as "102.1 The Zone."[2][3][4] The first song on "The Zone" was "A Change Would Do You Good" by Sheryl Crow. KYYS' staff barely had a chance to set up the final hour of music and to say goodbye to listeners; in addition, the airstaff was let go barely an hour before the change. (In fact, the official goodbye came a week after the format change, when KYYS staff members held a midday interview simulcast on KQRC and KCFX, which were then owned by the same company.)[5] On January 16, 1998, the station's call letters changed to KOZN. The station's ratings plummeted even further, as the station's playlist sounded exactly like sister station KMXV, which airs a CHR format that, at the time, leaned heavily on alternative rock. In addition, KYYS was revived on former AC station KLTH about a month after 102.1's flip, this time as a classic rock station featuring many of KY's earlier personalities.[1]

In June 1998, CBS split off the radio division under the revived Infinity Broadcasting name, which would be renamed CBS Radio in December 2005.[1]

Star 102

On January 4, 1999, at 5 p.m., after playing "Ants Marching" by Dave Matthews Band, KOZN began stunting with ocean sounds, as well as liners redirecting listeners to KMXV, and to listen at 9 a.m. the following day for something new on 102.1. At that time, KOZN flipped to adult contemporary, branded as "Star 102," under new Program Director Jon Zellner (who continued to program KMXV). The first song on "Star" was "Nothing's Gonna Stop Us Now" by Starship.[6][7] On February 1, KOZN changed their call letters to KSRC. "Star" competed with KUDL and KCIY, both of which were sister stations. The station also aired Christmas music during the holiday season to compete with KUDL, a tradition which would begin in November 1999. (A few times, the two stations would flip to Christmas music within hours of each other, and on occasion, KSRC/KCKC would be the first station to go all-Christmas in the United States.) It would only take a year for KSRC to beat KUDL in the ratings. Zellner left the station in 2004. In 2005, KSRC changed to a more upbeat image, dropping most soft-sounding music. Despite the new upbeat image, KSRC added John Tesh's syndicated "Intelligence For Your Life" for nights in September 2005; it lasted a few months. On January 24, 2006, the station changed call letters to KCKC, in what was reportedly a near format flip to CBS Radio's FM Talk format as "Free FM". CBS cancelled the format flip after the ratings of other Free FM stations tanked. In November 2006, Wilks Broadcasting bought the station due to CBS wanting to concentrate on major media markets. John Tesh's show soon returned to nights, and eventually, replays from the previous night aired in the afternoons.[1]

While popular for many years, both KUDL and KCKC began to decline in the Arbitron ratings after the introduction of the Portable People Meter in early 2009. KUDL, though, usually had the upper hand compared to KCKC, most likely due to that station's heritage in the market, as they have been in the format since 1977. In addition, most AC stations across the country were declining in ratings during this time period, as they have struggled to gain a younger audience.[1]

Alice 102

During the station's annual Christmas music run on December 22, 2010, KCKC began airing promotions announcing "a new sound coming" on January 3, 2011. In addition, the station's website displayed a countdown clock to the announcement, which would take place that day at Noon. At that time, after playing "Same Old Lang Syne" by Dan Fogelberg, KCKC flipped to AAA, branded as "Alice 102". The first song on "Alice" was "The One I Love" by R.E.M..[8][9][10] Initially, the format had a precise gold lean to it, mostly concentrating on rock music from the 1980s, and a wide library, with less of a focus on personalities. As the year progressed, with several music festivals hosted in the city throughout the year (especially the popular "Kanrocksas" festival at Kansas Speedway), the station added more current music. "Alice" competed with Entercom's modern rock KRBZ, Cumulus Media's classic rocker KCFX, and non-commercial AAA-formatted KTBG. Since the debut of "Alice", KCKC's ratings have hung around the 2.5 share range (#15-16) of the market.[1]

KC102-1

On January 27, 2014, Wilks registered the domain "KC1021.com", possibly signaling another format change or altering for the first time in three years. Three days later, Wilks registered "Alt102.com." On February 4, at 6:00 p.m., after playing Semisonic's "Closing Time", KCKC began stunting with a countdown to 3:00 p.m. the following afternoon, when the station flipped back to adult contemporary, branded as "KC 102.1". The first song on "KC" was "Get The Party Started" by P!nk.[11][12][13] When the station relaunched its AC format, it featured the "More Music, Variety & Fun" slogan, as well as an emphasis on songs from the 1980s, including "Totally ‘80s Weekends" airing every weekend.

On June 12, 2014, Wilks announced that it is selling its Kansas City cluster (including KCKC) to Pittsburgh-based Steel City Media.[14] The sale was approved on September 26, 2014, and was consummated on September 30. Shortly after the sale was approved, KCKC dropped the all-80s weekends, reduced its focus on 80s music and included more currents/recurrents in their playlist. In addition, KCKC changed their slogan to "Today's Best Variety."

References
  1. KCKC history
  2. http://www.americanradiohistory.com/Archive-RandR/1990s/1997/RR-1997-09-26.pdf
  3. Brian McTavish, "KYYS says goodbye to old radio format; Changes in KC market underscore buyout trend in the industry", The Kansas City Star, September 20, 1997.
  4. KY102 farewell on 101 The Fox
  5. Brian McTavish, "The Rock and the Fox graciously let KY say goodbye", The Kansas City Star, September 26, 1997.
  6. "Round and round KC radio stations' formats; 102.1 shifts into mainstream 'Star 102', 107.3 plays Prince to promote switch", The Kansas City Star, January 6, 1999.
  7. "KC radio scene left with...no alternatives; Ratings weren't high enough to support teen-friendly formats", The Kansas City Star, February 5, 1999.
  8. "Alice and Jack and KC radio history", The Kansas City Star, January 10, 2011.
  9. A New Sound Coming to Star 102 Kansas City
  10. Star 102 Becomes Alice 102
  11. Tim Engle, "Radio station Alice 102 switches to 'upbeat' format", The Kansas City Star, February 5, 2014.
  12. Wilks Launches KC102.1 Kansas City
  13. KCKC Becomes KC102.1
  14. "Steel City Media Acquires Wilks' Kansas City" from Radio Insight (June 12, 2014)

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