KFRH

KFRH (104.3 FM) – branded as 104.3 Now FM – is a commercial radio station in North Las Vegas, Nevada, broadcasting to the Las Vegas, Nevada area on 104.3 FM.

KFRH
CityNorth Las Vegas, Nevada
Broadcast areaLas Vegas, Nevada
Frequency104.3 FM
Branding104.3 Now FM
SloganVegas' New Hit Music Channel
Programming
FormatTop 40 (CHR)
Ownership
OwnerPatrick Communications
(Sale to VCY America pending)
(KJUL License LLC)
KBET
History
Former call signs
KJUL (1987-2005)
KCYE (2007-2009)
Call sign meaning
K FResH (former brand name as an AC station at 102.7)
Technical information
Facility ID19062
ClassC
ERP24,500 watts
HAAT1,128 meters (3,701 ft)
Links
WebcastListen Live
Website1043now.com

Its studios are in the unincorporated Clark County community of Enterprise and the transmitter is on Potosi Mountains west of the Las Vegas Valley.

KFRH currently airs a Top 40 (CHR) music format branded as "104.3 Now FM", but with the station being acquired by VCY America, the station is due to drop the CHR format upon closure of the sale.

History

Early years (1987-2005)

In 1981, The FCC held a spectrum auction for the 104.3 frequency, with a construction permit being issued in 1986 to Eight Chiefs, and it was assigned the KJUL callsign on January 14, 1987.[1] KJUL signed on in March 1990 with an adult standards format.

KJUL was sold to Nevada Radio in January 1997, and then again to which merged with Centennial Nevada in 1998.

In 2005, KJUL was awarded Station Of The Year at the NAB Marconi Awards.

104.3 The Coyote (2005-2008)

On October 3, 2005, KJUL dropped the adult standards format for country music as "The Coyote"; on October 10, KJUL officially became KCYE. (The old callsign was immediately adopted by a station in St. George, Utah. KCYE was later acquired by Beasley Broadcast Group.

104.3 Now FM (2009–2017)

In early 2009, Beasley announced that Royce International Broadcasting would acquire the station. The sale was approved on July 20, and was consummated on August 25, 2009. Upon the closure of the acquisition, KCYE flipped to CHR, branded as 104.3 Now.[2] KCYE also switched callsigns to KFRH, and the former KCYE callsign and branding were relaunched in Boulder City at 102.7 FM.

ASCAP lawsuit and sale (2018-present)

In 2018, ASCAP sued Royce International for non payment, which resulted in KFRH being transferred into a court-ordered receivership controlled by broker Larry Patrick on July 6, 2020, along with two other CHR stations mentioned in the lawsuit, KREV in Alameda, and KRCK-FM in the Coachella Valley.[3] One condition of the orders was that the stations eventually be sold.

On December 30, 2020, it was announced that VCY America will acquire the three stations.[4] Upon the closure of the acquisition, all music programming will cease, and the station will switch to VCY America's religious broadcasting format.

References

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