KQFX (FM)

KQFX (104.3 FM) is a radio station licensed to Borger, Texas, United States. The station serves the Amarillo, Texas, area. The station is currently owned by Viva Media LLC [1]

KQFX
Programming
City	Borger, Texas
Broadcast area	Amarillo area
Frequency	104.3 MHz
Branding	La Poderosa 96.1 & 104.3
Format	Regional Mexican (KBEX simulcast)
Ownership
Owner	Viva Media, LLC
History
First air date	March 1975 (as KBBB-FM)
Former call signs	KBBB-FM (1975–1979) KDKQ (1979–1984) KDXR (1984–1992)
Technical information
Facility ID	61033
Class	C1
ERP	100,000 watts
HAAT	175 meters
Transmitter coordinates	35°25′34.00″N 101°36′47.00″W
Links
Webcast	Listen live
Website	lapoderosa961.com

History

Logo as Wild 104.3

KQFX began broadcasting as KBBB-FM in 1975 and changed to KDKQ on January 2, 1979. On December 1, 1984, the station changed its call sign to KDXR, then again on April 13, 1992 to the current KQFX.[2]

On April 15, 2017, with the announced sale of KQFX from Tejas Broadcasting to Viva Media, the station's Le Calente format moved to KZIP, and the station began stunting with a series of random formats. On May 1, 2017, the station flipped to a rhythmic-leaning hot adult contemporary format as Wild 104.3, with a focus on current music and recurrent "party hits" from the 1990s and 2000s. Tommy the Hacker moved from KXSS-FM to host the station's new morning show.[3][4]

On July 31, 2018, KQFX flipped back to a regional Mexican format as Le Ponderosa 96.1 & 104.3, in simulcast with KBEX. The flip, however, occurred during a live remote by Tommy the Hacker and morning co-host Angel Dee, promoting a sock donation drive at a local Salvation Army branch. The hosts were caught off-guard by the flip, which they were informed of via text messages.[5]

References

"KQFX Facility Record". United States Federal Communications Commission, audio division.
"KQFX Call Sign History". United States Federal Communications Commission, audio division.
"Tejas Broadcasting Sells Two In Amarillo". RadioInsight. 2017-04-17. Retrieved 2018-08-23.
"Wild 104.3 Launches A Party In Amarillo". RadioInsight. 2017-05-01. Retrieved 2018-08-23.
"Viva Media Flips Wild 104.3 Amarillo In Middle Of Charity Remote". RadioInsight. 2018-07-31. Retrieved 2018-08-23.

External links

La Poderosa Website

KQFX in the FCC's FM station database

KQFX on Radio-Locator

KQFX in Nielsen Audio's FM station database
FCC History Cards for KQFX

Radio stations in the Amarillo, Texas area
By AM frequency	710 800 860 940 980 1010 1090 1240 1310 1360 1440 1470
By FM frequency	87.7¹ 88.1 88.3 88.7 K204GP KRBG 89.1 89.5 89.9 90.7 90.9 91.1 91.5 91.7 91.9 92.5 93.1 94.1 95.3 95.7 96.1 96.9 97.9 98.3 98.7 99.3 99.7 100.3 100.5 100.9 101.9 102.9 104.3 105.1 105.7 106.1 106.3 106.7 106.9 107.1 107.9
NOAA Weather Radio frequency	162.400 162.550
By callsign	K204GP K219CC K223AU K291AQ K295BU KACV-FM KAMT KARX KATP KAVO KAVW KBEX KBZD KDDD KDDD-FM KDHN KDJW KEFH KGNC KGNC-FM KICA KIXZ KJJP KJRT KMXJ-FM KNNK KOMX KPAN KPAN-FM KPRF KPUR KPUR-FM KQFX KQIZ-FM KQTY-FM KRBG KTNZ KTOT KTXP KVOP KVWE KWAS KWTS KXDJ KXGL KXI88 KXIT KXLV KXRI KXSS-FM KZIP KZRK-FM WXK38
Defunct	KJNZ (103.5 FM) KQTY (1490 AM) KNSH (1550 AM)
Nearby regions Clovis Guymon, OK-Southwest KS Lubbock See also List of radio stations in Texas ¹ = Audio for TV channel 6 (KBEX-LP/WN)

Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KCHX – Odessa KCOT – Cotulla KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KERB-FM – Kermit KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHID – McAllen KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJJF – Harlingen KJOJ-FM – Freeport KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLJT – Jacksonville KLOL – Houston KLQB – Taylor KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMPA – Pittsburgh KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOVE-FM – Galveston KOYE – Frankston KOZA – Odessa KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTLH – Hallsville KTNO – Plano KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVLL-FM – Wells KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXTN – San Antonio KXVR-LP – Corpus Christi KXZX-LP – Juilliard KXZY-LP – Waco KYLP-LP – Greenville KYST – Texas City KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZLR – Portland KZMP - University Park KZNX – Creedmoor KZZA – Muenster
Defunct	KJNZ – Hereford KMUL – Farwell KPDB – Big Lake
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

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