KakaoTV

KakaoTV is a South Korean OTT streaming television, personal internet broadcasting and video player service owned by Kakao M that launched on June 16, 2015.

KakaoTV
Type of businessPublic
Type of site
OTT platform
Available inKorean
FoundedJune 16, 2015 (2015-06-16)
HeadquartersSeoul, South Korea
OwnerKakao
Kakao M (2020-present)
URLtv.kakao.com
Users3.07 million (as of September 21, 2020)[1]

History

On June 16, 2015, KakaoTV was officially released. Initially, it was a website similar to Naver TV in the way that it offered the streaming broadcasts from affiliated or contracted broadcasters.[2]

On November 6, 2015, Kakao launched the "KakaoTV Live Open Chat" function which links KakaoTV's live broadcasts and Kakao Talk's open chat, allowing viewers to chat while streaming a program.[3]

On February 18, 2017, Daum tvPot was integrated with KakaoTV.[4] In 2017, KakaoTV attracted only 1.8% of streaming video viewers according to a survey of 7,426 online video streaming users.[5]

On September 1, 2020, Kakao M expanded the service area of KakaoTV to OTT as it needed a platform to distribute its own dramas, entertainment programs and films.[6][7] It accumulated 13 million views one week after its launch,[8] 58 million views after a month[9] and 106 million views after three months.[10] Most content is in average 20-minutes long and some are created in vertical form for mobile users.[11][12]

Original programming

Drama
Title Genre Premiere Finale Seasons Runtime
Amanza Fantasy, Drama September 1, 2020 November 3, 2020 1 season, 10 episodes 15–19 min.
Love Revolution Teen drama September 1, 2020 December 27, 2020 1 season, 30 episodes 18–23 min.
No, Thank You Drama November 21, 2020 February 6, 2021 1 season, 12 episodes 19–25 min.
Lovestruck in the City Romance December 22, 2020 February 16, 2021 1 season, 17 episodes 29–35 min.
A Love So Beautiful Coming-of-age December 28, 2020 February 20, 2021 1 season, 24 episodes 20–25 min.
Not Yet Thirty Romantic comedy February 23, 2021 TBA 1 season, 15 episodes TBA
From Now On, Engine ON Drama, Romance 2021 TBA TBA TBA
Writing Your Destiny Romance 2021 TBA TBA TBA
Beware of Your Boyfriend Romance 2021 TBA TBA TBA
Aquaman Romance 2021 TBA TBA TBA
Is It Fun, Unrequited Love? Romance 2021 TBA TBA TBA
Shadow Beauty Drama 2021 TBA TBA TBA

Entertainment
Title Genre Premiere Finale Seasons Runtime
Zzin Kyung Kyu Reality September 1, 2020 TBA TBA 15–27 min.
Wannabe Ryan Survival September 1, 2020 November 20, 2020 1 season, 16 episodes 20–24 min.
Face ID Reality September 1, 2020 TBA TBA 14–22 min.
KakaoTV Morning Variety September 1, 2020 TBA TBA 11–40 min.
Si Bel Homme Sitcom September 11, 2020 October 2, 2020 1 season, 14 episodes 5–8 min.
Comeback Show MU: Talk Live Music September 14, 2020 November 16, 2020 1 season, 9 episodes 43–97 min.
Fandom Tour Travel documentary September 19, 2020 TBA TBA 15–20 min.
Learn Way Reality September 20, 2020 TBA TBA 13–29 min.
Fake Men 2 Reality October 1, 2020 November 27, 2020 1 season, 8 episodes 22–59 min.
Ateez Fever Road Adventure reality October 26, 2020 November 19, 2020 1 season, 8 episodes 17–25 min.
Sing Again Open Source Music December 10, 2020 TBA TBA 18–24 min.
The Shop Next to the Best Cooking show February 6, 2021 TBA TBA TBA

Film
Title Genre Premiere Runtime
Live Your Strength Romance September 4, 2020 12 min.
P1H: A New World Begins Drama, Science fiction October 8, 2020 1 hour, 39 min.
Night Trip Mystery 2021 TBA

Live concert
Title Genre Premiere Runtime
Suzy: A Tempo Concert film January 23, 2021 TBA

References
  1. Min, Kyung-won; Kim, Yeon-ah (September 29, 2020). "Kakao TV launches this month, takes on Netflix". Korea JoongAng Daily. Retrieved January 26, 2021.
  2. Jeon, Sang-hyung (June 16, 2015). ""카톡 채팅방에서 친구와 동영상 같이 본다" 다음카카오, '카카오TV' 선봬". New Daily (in Korean). Retrieved January 26, 2021.
  3. Kim, Hyo-jung (October 27, 2015). "카카오TV 라이브 오픈채팅 출시". Digital Today (in Korean). Retrieved January 26, 2021.
  4. Yoon, Sung-won (February 19, 2017). "Kakao TV to take on foreign video services". The Korea Times. Retrieved January 26, 2021.
  5. Baek, Byung-yeul (August 3, 2018). "Naver, Kakao overrun by YouTube in video streaming". The Korea Times. Retrieved January 26, 2021.
  6. Kim, Hyun-bin (August 24, 2020). "Kakao, Naver strengthens OTT platform". The Korea Times. Retrieved January 26, 2021.
  7. Choi, Ji-won (September 1, 2020). "Kakao M to launch 25 original contents this year". The Korea Herald. Retrieved January 26, 2021.
  8. Kim, Jae-huen (October 2, 2020). "Kakao TV to differentiate itself from YouTube". The Korea Times. Retrieved January 26, 2021.
  9. Lim, Jang-won (October 13, 2020). "Celebrities head to Kakao TV for entertainment show opportunities". The Korea Herald. Retrieved January 26, 2021.
  10. Kim, Yeon-ah (December 1, 2020). "Kakao TV accumulates 106 million views in three months after launch". Korea JoongAng Daily. Retrieved January 26, 2021.
  11. Lee, Jae-lim (August 26, 2020). "Seven new shows to be streamed on Kakao TV from Sept". Korea JoongAng Daily. Retrieved January 26, 2021.
  12. Chea, Sarah (September 1, 2020). "Kakao M releases short shows to take on the big players". Korea JoongAng Daily. Retrieved January 26, 2021.
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