La Noria

La Noria (Spanish for "The Ferris Wheel") was a Spanish talk show produced by the company La Fábrica de la Tele which aired on the Spanish television channel Telecinco from 2007 to 2012. The show was hosted by Jordi González and his special collaborator, Sandra Barneda, although it was Gloria Serra who helped him several years before. It aired weekly, every Saturday at 0:30 am. On 14 April 2012 its last episode was aired. After that the show El gran debate[1] took its place.

This article is about the television show. For the light rail station, see La Noria (Xochimilco Light Rail).
La Noria
GenreTalk show
Created byÓscar Cornejo
Adrián Madrid
Presented by
StarringKiko Hernández
Kiko Matamoros
Lydia Lozano
Mila Ximénez
Terelu Campos
Chelo García-Cortés
María Antonia Iglesias
Karmele Marchante
Luis Rollán
Jimmy Giménez-Arnau
Country of originSpain
Original languageSpanish
No. of seasons5
No. of episodes
  • 245 (14 April 2012)
  • 12 specials
Production
Executive producerMediaset España
ProducerLa Fábrica de la Tele
Running time150 minutes
Release
Original networkTelecinco
Original releaseAugust 25, 2007 (2007-08-25) –
April 15, 2012 (2012-04-15)
Chronology
Preceded bySábado Dolce Vita
Followed byEl Gran Debate
External links
Official website Website

Broadcasting milestones

La Noria began broadcasting on 25 August 2007 during prime time. From then on, it would air weekly, hosted by Jordi González and Gloria Serra. The show was born to wash off the aggressive-hearted image that its predecessor, Sábado Dolce Vita (previously called Salsa Rosa), had left on the TV channel.

Since its beginning, La Noria gathered a historic average of 17.4% share rate and almost 1.9 million viewers,[2] thus making it by far the most viewed TV show on the Saturday night slot, close to four points and over 400,000 viewers more than Antena 3's offer (13.8%).

On 24 April 2010, Gloria Serra, who had been the show's co-host from its start, left Telecinco to work for Antena 3 in an unsuccessful TV show called 3D.[3] Sandra Barneda took her place on 1 May.

Something that caused many of the channel's advertisers to leave was the episode on 29 October 2011, during which they interviewed El Cuco’s mother. "El Cuco" had been accused for the murder of Marta del Castillo. That day, a great part of Mediaset España's advertising companies broke their contract, which caused the company to lose a huge amount of money, and Telecinco even considered cancelling the TV show, after over four years of broadcasting.[4] However, to avoid that, Mediaset created a new TV show which was really similar genre-wise, although more serious: El gran debate (Spanish for “The great debate”), taking La Noria’s time slot. La Noria, consequently, would air during the late night slot, and so it did from 24 January onwards.[5][6] In the end, the show was removed from the TV programming.[7]

Format

La Noria addressed social issues by interviewing celebrities and organising political and social debate tables, together with investigative reports.

Sections

The show was divided in three main sections:[8]

Former sections
  • Nostalgia. A part of the show which recalled a year of the recent Spanish history from 1960 to 1990, using archive images and press reports of the time. Afterwards, a group of contributors of the programme reviewed on a debate table the events occurred on that particular year, from important socio-political questions to common life endearing anecdotes: traditional dancing music, athletes who filled Spanish homes with national pride, TV shows that captivated the audience, etc. This section was eliminated after several broadcasts, as it didn't fit with the dynamics and contents of the programme.

Technical team
  • Producer: La Fábrica de la Tele

Host

Co-hosts

Co-workers and reviewers
  • (2007–2012) Kiko Matamoros
  • (2007–2012) Lydia Lozano
  • (2007–2012) Belén Rodríguez
  • (2007–2012) Terelu Campos
  • (2007–2012) Jimmy Giménez-Arnau
  • (2007–2012) Karmele Marchante
  • (2007–2012) Kiko Hernández
  • (2007–2012) Luis Rollán
  • (2007–2012) Marisa Martín Blázquez
  • (2007–2012) Marta López
  • (2007–2012) Miguel Ángel Nicolás
  • (2007–2012) Paloma Barrientos
  • (2007–2012) Pepe Calabuig
  • (2007–2012) Raquel Bollo
  • (2007–2012) Cristina Tàrrega
  • (2007–2011) Mia Ximénez
  • (2007–2011) Rosa Benito
  • (2008–2009) Jorge Javier Vázquez
  • (2008–2010) José Manuel Parada
  • (2008–2011) Carlos Navarro (El Yoyas)
  • (2009–2011) Belén Esteban
  • (2009–2011) Pilar Eyre
  • (2009–2012) Beatriz Cortázar
  • (2009–2012) Paloma García-Pelayo
  • (2010–2012) Tamara Gorro
  • (2011–2012) Makoke
  • (2011–2012) Chelo García-Cortés
  • (2011–2012) María Patiño
  • (2011) Jesús Mariñas
  • (2011) Erica Alonso

Debate table

Current Affairs

Special Shows

Beyond the weekly broadcast on Saturdays, Telecinco put as well on air eleven special programmes:

  • Special on Julián Muñoz: third degree (Especial Julián Muñoz: tercer grado), broadcast in prime time on Friday, 28 November 2008.
  • Special on Real Madrid in check (Especial Jaque al Real Madrid), broadcast in late night on Wednesday, 21 January 2009.
  • Special on Economic Crisis (Especial Crisis económica), broadcast in late night on Friday, 30 January 2009.
  • Special on Patricide Youth (Especial Jóvenes Parricidas), broadcast in prime time on Friday, 13 February 2009.
  • Special on Paquirri (Especial Paquirri), broadcast in prime time on Wednesday, 23 September 2009.
  • Special on Isabel Pantoja Report (Especial El informe Pantoja), bradcast in prime time on Wednesday, 11 November 2009.
  • Special on Isabel Pantoja: Story of an ambition (Especial Isabel Pantoja: crónica de una ambición), broadcast on Thursday afternoon, 6 April 2010.
  • Special on Isabel Pantoja (Especial Isabel Pantoja), broadcast on Saturday afternoon, 11 April 2010.
  • Special on Princess Diaries Club (Especial El club de las princesas por sorpresa), broadcast in prime time on Thursday, 26 April 2011.
  • Special on Ylenia: case closed'? (Especial Ylenia: ¿caso cerrado?), broadcast in prime time on Wednesday, 29 June 2011.

Controversies
  • 3 June 2007, doctor Gutiérrez Caracuel, from Hospital Universitario Virgen del Rocío (Seville), sued the show as some images of his that were filmed by a hidden camera were published on a discussion devoted to football player Antonio Puerta[9]’s decease.
  • On March 2008, Gestvision Telecinco was sentenced for manipulating an interview broadcast on La Noria to Carmen Flores,[10] head of Asociación El Defensor del Paciente (Spanish for "The Patient's Defendant Association").
  • On September 2008, an argument between María Antonia Iglesias and Miguel Ángel Rodríguez, both co-workers of the talk show, ended up with terrible insults and personal attacks.[11]

Interview to Rosalía García, mother of "El Cuco"

This interview generated great controversy. It all began back on 29 October 2011, when the programme interviewed Rosalía García, mother of Francisco Javier García Marín (alias El Cuco), suspect of having murdered young Marta del Castillo. It seems that La Noria payed El Cuco's mother an approximate quantity of 10,000 euros.[12] The fact that the programme payed such a quantity to this woman made Pablo Herrero, journalist and blogger, asking for the withdrawal of the programme advertisers.[13] This triggered an unprecedented chain reaction resulting in protests from the audience in social networks and the withdrawal of all the advertisers, as they disagreed with the interview.[14][15] These were such well-known brands as Nestlé, Campofrío, Puleva, Bayer, Banco Sabadell, La Razón, Bimbo, Vodafone, Mercedes-Benz, Audi, Ausonia, L’Oréal and El Corte Inglés.[16][17][18]

This situation reached its limit on 29 November, when La Noria was entirely broadcast without advertising, except from the usual self-promotion of the channel.[19] Due to the reduction of the income for the channel, they decided to supress two late night programmes non-related to the original controversy, such as Enemigos Íntimos (Spanish for Close Enemies) and Resistiré, ¿vale? (Spanish for I Will Resist, Okay?),[20] in which some of the media called the white tide[21] and others described the great Ferris wheel effect as an attempt to clean the image of the channel. Then, the media published that the channel was gifting the posibility of being advertised on La Noria in an attempt to get back the advertisers.[22] In the next broadcast, adverts were mainly made up of self-promotion and minor advertisers. Among the brands which were on that broadcast, Vitaldent, Securitas Direct and Microsoft announced that they wouldn't advertise themselves on that show[23] again and Securitas blamed wrong media planning[24] for the broadcast of their spots. A week later, the programme returned with minor advertisers. However, two well-known brands advertised themselves for the first time in the programme since the beginning of the controversy: Burger King and Conservas Isabel, both companies subject of criticism in social networking sites. Only Conservas Isabel apologised for it, and informed of their withdrawal from La Noria.[25]

Finally, to get the advertisers back during prime time, Telecinco set La Noria aside until the late night showing (from 12.00 a.m. to 2:30 am), and created El gran debate, which was broadcast on Saturday from 10:00 p.m. to 12:00 a.m. since 14 January 2012, with the political contents and the same collaborators who made the political section in La Noria.[26] On 25 April 2012, Telecinco announced that La Noria would be suspended, and stopped its broadcast.[27]

One year after this controversy, and after a complaint submitted by Telecinco 19 November 2009, it was known that the blogger Pablo Herreros had been charged and called to testify because of an alleged offence of threats and intimidation.[28] Immediately after, support was provided to Herreros by internet users[29] and a new on-line initiative was created by journalist Mario Tascón asking for advertising companies to remove the ads of Telecinco until the complaint against Pablo[30] was withdrawn. This initiative[31] received more support in 24 hours than the original campaign[32] achieved in three weeks.

Tascon’s petition was signed by more than 170,000 people who also put pressure making phone calls and sending messages through social media to the brands advertised by the television network, which consequently led these brands to ask the television broadcaster to reconsider it.[33] Telecinco decided to withdraw the complaint against the journalist after meeting Pablo Herreros on 27 November 2012.[34][35]

Average audience of every installment

During the more than four years where the show was broadcast (it started on 25 August 2007), La Noria was the head TV programme on its time slot on the Saturday evenings [ST?].

Installment

Date Channel Audience Share
La Noria: First installment 2007 – 2008 Telecinco 2,151,000 20.4%
La Noria: Second installment 2008 – 2009 Telecinco 2,204,000 19.3%
La Noria: Third installment 2009 – 2010 Telecinco 1,991,000 16.8%
La Noria: Fourth installment 2010 – 2011 Telecinco 1,743,000 14.5%
La Noria: Fifth installment 2011 – 2012 Telecinco 1,645,000 15.2%

Awards and nominations

TP de Oro
YearCategoryResult
2007Best Crurrent Affairs and Reports ProgrammeNominee

Micrófono de Oro
YearCategoryResult
2008Best Host (Jordi González)Winner

References
  1. FormulaTV (25 April 2012). «'La noria' desaparece temporalmente de Telecinco y cede su espacio a 'El gran debate'».
  2. FormulaTV (25 April 2012). «'La noria' desaparece temporalmente de Telecinco y cede su espacio a 'El gran debate'».
  3. Gloria Serra deja 'La noria' para conducir el nuevo magacín de Antena 3
  4. FormulaTV (11 November 2011). «Telecinco valora la cancelación de 'La Noria' tras la fuga de anunciantes»
  5. Sergi Espí (16 January 2012). «¿'El Gran Debate' es una copia barata de 'La Noria'? ¿Le ha salido bien la jugada a T5?» Periodista Digital
  6. «'El Gran Debate' se estrena en Telecinco con un claro paredico a 'La Noria'». ecodiario.es from El Economista, 14 January 2012.
  7. Telecinco suspende La noria «Telecinco suspende 'La noria' ». El País, 25 April 2012.
  8. Así serán las secciones de 'La noria' de Jordi González
  9. 20 Minutos – Expedientan a los médicos que hablaron sobre la muerte de Puerta en 'La noria' (03-10-2007)
  10. El País. «Tele 5 tendrá que que rectificar por manipular una entrevista a la defensora del paciente sobre el 'caso Leganés'». Retrieved on 19 March 2008.
  11. Diario Público – El debate de 'La Noria' acabó a insulto limpio
  12. La Razón, ed. (28 October 2011). «La madre de «El Cuco» en «La Noria» por 9000 euros». Retrieved 7 November 2011.
  13. Blog – Pablo Herreros, ed. (30 October 2011). «Estas son las marcas que patrocinaron a la madre de un criminal». Retrieved 7 January 2012.
  14. Vertele, ed. (4 November 2011). «Cuando David pudo con Goliat: el hombre que "paró" a 'La noria'». Retrieved 7 January 2012.
  15. Lainformacion.com, ed. (4 November 2011). «Pablo Herreros, el bloguero que puso en jaque a La Noria». Retrieved 7 January 2012.
  16. 20minutos, ed. (6 November 2011). «Más marcas abandonan 'La Noria' por su entrevista a la madre de 'El Cuco'». Retrieved 7 November 2011.
  17. El País, ed. (7 November 2011). «La noria pierde la mitad de 'spots'». Retrieved 7 November 2011.
  18. La Vanguardia, ed. (8 November 2011). «El Corte inglés también retira su publicidad de 'La Noria'». Retrieved 9 November 2011.
  19. Vertele, ed. (20 November 2011). «Mercedes Milá en 'La Noria' sin un solo spot: 'Lecciones, las mínimas, y a ver quién tira la primera piedra'». Retrieved 7 March 2012.
  20. ABC, ed. (23 November 2011). «Telecinco confirma la cancelación de «Enemigos Íntimos» y «Resistiré, ¿vale?»». Retrieved 25 April 2012.
  21. Vertele.com, ed. (21 November 2011). «Tele5 fulmina "Enemigos íntimos" y "Resistiré"». Retrieved 25 April 2012.
  22. El País, ed. (25 November 2011). «'La noria' regala la publicidad para recuperar a los anunciantes». Retrieved Januar 25, 2012.
  23. FormulaTV, ed. (29 November 2011). «Microsoft sobre 'La Noria': "Cancelamos nuestra presencia en programas no orientados a toda la familia"». Retrieved Januar 7, 2012.
  24. El Mundo, ed. (28 November 2011). «Securitas Direct alega 'mala planificación de medios' tras salir en 'La noria'». Retrieved Januar 7, 2012.
  25. El Mundo, ed. (6 December 2011). «Isabel se publicitó en 'La noria' porque entendió que "el asunto estaba superado"». Retrieved Januar 7, 2012.
  26. ABC.es, ed. (Januar 4, 2012). «"El Gran Debate", de Telecinco relega "La Noria" a la medianoche». Retrieved Januar 7, 2012.
  27. elpais.com, ed. (25 April 2012). «"Telecinco suspende 'La Noria'"». Retrieved Januar 28, 2013.
  28. El País, ed. (19 November 2012). «Juicio al boicoteador de ‘La noria’». Retrieved 21 November 2012.
  29. Te Interesa, ed. (20 November 2012). «#AnimoPablo, la Red se une para apoyar al bloguero demandado por Telecinco». Retrieved 21 November 2012.
  30. El Mundo, ed. (21 November 2012). «El 'caso La noria' resurge: piden a los anunciantes de Telecinco que retiren su publicidad». Retrieved 21 November 2012.
  31. Change.org, ed. (22 November 2012). Retrieved 22 November 2012.
  32. http://www.20minutos.es/noticia/1654342/0/telecinco-campana/anunciantes-denuncia/pablo-herreros/
  33. El Confidencial, ed. (29 November 2012). «Telecinco retiró la demanda contra el tuitero Pablo Herreros por la presión de sus anunciantes: miles de consumidores estaban enviando mensajes de protesta a las marcas». Retrieved 28 January 2013.
  34. El Mundo, ed. (2 December 2012). «Un 'café sin nombre' para sellar la paz en el caso 'La Noria'». Retrieved 28 January 2013.
  35. Blog – Pablo Herreros, ed. (27 November 2012). «"Telecinco retira la querella contra mí por el caso La Noria"». Retrieved 28 January 2013.
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