Lalaloopsy

Lalaloopsy is a line of plastic rag dolls from MGA Entertainment. Originally released in 2010 as Bitty Buttons, the brand name was changed to Lalaloopsy shortly after launch. They began to grow in popularity during the holiday season in 2010. A variety of Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In November 2012 and February 2013, Lalaloopsy TV specials and TV series began airing on Nick Jr. and Netflix.

This article is about the toy brand. For the TV series based on the toy brand, see Lalaloopsy (TV series).

Lalaloopsy
TypeRag doll
CompanyMGA Entertainment
CountryUnited States
Availability2010–2018
SloganSew Magical! Sew Cute! (2010-2020) The Magic of Creativity! (2017-present)
Official website

History

On July 19, 2010, MGA Entertainment announced the launch of a line of doll toys, Bitty Buttons (created by Amandine Consorti), featuring eight 13-inch original rag dolls. Bitty Buttons had the tag line "Sew magical! Sew cute!". Each doll character was created with a fictional theme, reflecting the day they were sewn on, the fabric they were sewn from, and their pet. Isaac Larian, CEO of MGA Entertainment, said, "Bitty Buttons was designed to teach kids that everybody is unique in their own special way. The new brand promotes the idea that old things can become new again, everything can be repurposed and nothing should ever go to waste". According to company press releases, the dolls were "designed to encourage a child's imagination and creativity" and "teach important life lessons such as diversity, individuality and the idea that everything deserves a second life". At release, the original eight dolls were Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, Bea Spells-a-Lot, Mittens Fluff 'N' Stuff, Dot Starlight, Pillow Featherbed, and Spot Splatter Splash.[1]

Lalaloopsy dolls from 2010, from left to right: Pillow Featherbed, Spot Splatter Splash, Jewel Sparkles, Crumbs Sugar Cookie, Dot Starlight, Mittens Fluff 'N' Stuff, Bea Spells-A-Lot, Peanut Big Top

The dolls changed from "Bitty Buttons" to "Lalaloopsy" shortly after launch. In November 2010, the Lalaloopsy toy line won the "Large Doll" category in the People's Play Awards,[2] and was featured the next day on the American television program Live with Regis and Kelly.[3]

Lalaloopsy's original dolls were described by CBS's The Early Show in November 2010 as "the hottest toy of the season,"[4] and MSNBC referred to them as "this year’s Tickle Me Elmo".[5] The New York Post described them as, "Creating Cabbage Patch-like hysteria among Holiday shoppers."[6] On December 21, 2010 Lalaloopsy dolls were in the first spot on "Google’s Hottest Holiday Internet Searches." According to Google searches for Lalaloopsy dolls were "up 20% since the beginning of December."[7]

On February 13, 2011, the addition of three new characters: Patch Treasurechest, Blossom Flowerpot, and Tippy Tumblelina were added to the existing line of 8. It was also announced that the company would be expanding the line of toys to include new mini versions of the dolls as well as made-for-DVD feature that has been released in spring 2012.[8]

Additional mini-series were created as well as exclusive holiday-themed dolls that could only be found at certain retail stores. On June 28, 2011, three new characters: Marina Anchors, Sahara Mirage, and Misty Mysterious were added as well as additional play-sets. Development of a Nintendo DS title was also announced,[9] with the official release date being November 6, 2011. Each game came with one of four mini dolls.[10]

On November 16, 2011 MGA announced that the newly created nurse doll - Rosy Bumps ‘N’ Bruises has been donated to more than 1,000 Red Cross hospital blood drives across the country to aid in awareness.[11] The following day MGA entertainment announced the creation of 5 webisodes to be featured on Teletoon, and that future updates would be posted on the Lalaloopsy Facebook wall.[12]

In December 2011 MGA Entertainment started to advertise Lalaloopsy Micro Figurines. Each one is about 3 centimetres (1.2 in) with a head that can be removed and placed onto the other bodies.

MGA continued to add additional characters to the Lalaloopsy toy line. As of September 2016, there are over 100 characters. The main toy line includes 13-inch Dolls, the mini-series, and a variety of mini play-sets and plush dolls[13] as well as Lalaloopsy Littles, smaller siblings of the 13-inch dolls.[14]

A spin-off known as "Lala-Oopsies" came out in late 2012. The short-lived line featured squishy princess and mermaid dolls made of foam, as well as plastic Mini Lala-Oopsies. In 2013, they received a direct to DVD movie titled “Lala-Oopsies: A Sew Magical Tale”. The line was discontinued that same year.

July 2015 saw the addition of a line called "Super Silly Party", featuring select classic characters with radically revamped looks.

The characters were revamped again, but this time the entire line was rebooted when the show "We're Lalaloopsy" premiered on Netflix in 2017. The last release in the revamped line was Series 4 of the Mystery Minis which were released in 2018.

Characters
CharacterYearIntroduced AsOther Versions
Bea Spells-a-Lot2010LargeMini
Babies
Tinies
Girls
Crumbs Sugar Cookie2010LargeMini
Babies
Tinies
Girls
Dot Starlight2010LargeMini
Tinies
Jewel Sparkles2010LargeMini
Babies
Tinies
Girls
Mittens Fluff ‘N’ Stuff2010LargeMini
Babies
Tinies
Girls
Peanut Big Top2010LargeMini
Babies
Tinies
Girls
Pillow Featherbed2010LargeMini
Babies
Tinies
Spot Splatter Splash2010LargeMini
Babies
Tinies
Girls
Ace Fender Bender2011LargeMini
Berry Jars ‘N’ Jam2011LargeMini
Tinies
Blossom Flowerpot2011LargeMini
Babies
Soft
Holly Sleighbells2011LargeMini
Tinies
Lady Stillwaiting2011LargeMini
Tinies
Marina Anchors2011LargeMini
Tinies
Soft
Misty Mysterious2011LargeMini
Tinies
Babies
Soft
Patch Treasurechest2011LargeMini
Soft
Pepper Pots ‘N’ Pans2011LargeMini
Tinies
Peppy Pom Poms2011LargeMini
Tinies
Sahara Mirage2011LargeMini
Tinies
Soft
Sir Battlescarred2011LargeMini
Sunny Side Up2011LargeMini
Tinies
Suzette La Sweet2011LargeMini
Tinies
Girls
Swirly Figure Eight2011LargeMini
Tinies
Tippy Tumbelina2011LargeMini
Tinies
Babies
Soft
Girls
Candy Broomsticks2011MiniTinies
Cotton Hoppalong2011MiniTinies
Ember Flicker Flame2011LargeMini
Tinies
Forest Evergreen2011MiniLarge
Charlotte Charades2012LargeMini
Tinies
Cinder Slippers2012LargeMini
Babies
Tinies
Coral Sea Shells2012LargeMini
Tinies
Dyna Might2012LargeMini
Tinies
Feather Tell-a-Tale2012LargeMini
Tinies
Harmony B. Sharp2012LargeMini
Tinies
Ivory Ice Crystals2012LargeMini
Tinies
Mango Tiki Wiki2012LargeMini
Tinies
Pickles B.L.T.2012LargeMini
Tinies
Pix E. Flutters2012LargeMini
Tinies
Soft
Girls
Prairie Dusty Trails2012LargeMini
Tinies
Rosy Bumps ‘N’ Bruises2012LargeMini
Tinies
Babies
Soft
Scarlet Riding Hood2012MiniLarge
Tinies
Snowy Fairest2012MiniLarge
Tinies
Toffee Cocoa Cuddles2012LargeMini
Tinies
Bubble Smack ‘N’ Pop2012MiniTinies
Bun Bun Sticky Icing2012MiniN/A
Cherry Crisp Crust2012MiniLarge
Prince Handsome2012MiniTinies
Curls ‘N’ Locks2012MiniN/A
Jelly Wiggle Jiggle2012MiniTinies
Little Bah Peep2012MiniLarge
Tinies
Pete R. Canfly2012MiniN/A
Scoops Waffle Cone2012MiniLarge
Babies
Tinies
Scraps Stitched ‘N’ Sewn2012MiniLarge
Tinies
Sprouts Sunshine2012MiniN/A
Sugar Fruit Drops2012MiniTinies
Toasty Sweet Fluff2012MiniLarge
Tinies
Tuffet Miss Muffet2012MiniN/A
Twist E. Twirl2012MiniTinies
Wacky Hatter2012MiniN/A
Alice in Lalaloopsyland2012MiniLarge
Tinies
Matey Anchors2012LittlesN/A
Blanket Featherbed2012LittlesMini
Bundles Fluff ‘N’ Stuff2012LittlesMini
Pita Mirage2012LittlesMini
Scribble Splash2012LittlesMini
Specs Read-a-Lot2012LittlesMini
Sprinkle Spice Cookie2012LittlesMini
Squirt Lil Top2012LittlesMini
Stumbles Bumps ‘N’ Bruises2012LittlesMini
Tricky Mysterious2012LittlesMini
Trinket Sparkles2012LittlesMini
Trouble Dusty Trails2012LittlesMini
Twinkle N. Flutters2012LittlesMini
April Sunsplash2013LargeMini
Tinies
Cloud E. Sky2013LargeMini
Tinies
Confetti Carnivale2013LargeMini
Tinies
Goldie Luxe2013LargeMini
Haley Galaxy2013LargeMini
Tinies
Kat Jungle Roar2013LargeMini
Tinies
Mint E. Stripes2013LargeMini
Tinies
Peggy Seven Seas2013LargeMini
Tinies
Sand E. Starfish2013LargeMini
Tinies
Teddy Honey Pots2013LargeMini
Tinies
Winter Snowflake2013LargeMini
Tinies
Baley Sticks ‘N’ Straws2013MiniN/A
Cake Dunk ‘N’ Crumble2013MiniTinies
Choco Whirl Swirl2013MiniN/A
Dollop Light ‘N’ Fluffy2013MiniN/A
Dotty Gale Winds2013MiniLarge
Tinies
Fancy Frost ‘N’ Glaze2013MiniLarge
Tinies
Kitty B. Brave2013MiniN/A
Lucky Lil’ Bug2013MiniN/A
Pumpkin Candle Light2013MiniTinies
Tinny Tinker2013MiniN/A
Kiwi Tiki Wiki2013LittlesMini
Petal Flowerpot2013LittlesMini
Red Fiery Flame2013LittlesN/A
Sherri Charades2013LittlesMini
Twisty Tumbelina2013LittlesMini
Whiskers Lion’s Roar2013LittlesMini
Candle Slice O’ Cake2014LargeMini
Tinies
Frost I.C. Cone2014LargeMini
Tinies
Furry Grrs-a-Lot2014LargeMini
Mari Golden Petals2014LargeMini
Tinies
Ocean Seabreeze2014LargeTinies
Pearly Seafoam2014LargeMini
Tinies
Queenie Red Heart2014LargeMini
Tinies
Rosebud Longstem2014MiniLarge
Tinies
Smile E. Wishes2014LargeMini
Tinies
Squiggles ‘N’ Shapes2014LargeTinies
Star Magic Spells2014LargeMini
Sweetie Candy Ribbon2014LargeMini
Tinies
Trace E. Doodles2014LargeN/A
Yuki Kimono2014LargeMini
Bijou Treasure Trove2014MiniN/A
Boo Scaredy Cat2014MiniTinies
Bluebell Dewdrop2014MiniLarge
Charms Seven Carat2014MiniLarge
Clarity Glitter Gazer2014MiniN/A
Dazzle ‘N’ Gleam2014MiniN/A
Happy Daisy Crown2014MiniN/A
May Little Spring2014MiniN/A
Velvet B. Mine2014MiniN/A
Beauty Fairest2014LittlesMini
Bow Bah Peep2014LittlesMini
Cape Riding Hood2014LittlesMini
Mimi La Sweet2014LittlesMini
Ribbon Slippers2014LittlesMini
Spoons Waffle Cone2014LittlesMini
Tiny Might2014LittlesMini
Twirly Figure Eight2014LittlesN/A
Fluffy Pouncy Paws2015LargeN/A
Whistle Kick ‘N’ Score2015LargeN/A
Key Sharps ‘N’ Flats2015LargeMini
Strings Pick ‘N’ Strum2015LargeMini
Royal T. Honey Stripes2015LargeMini
Cherie Prim ‘N’ Proper2015LargeN/A
Seed Sunburst2015MiniN/A
Autumn Spice2015MiniN/A
June Seashore2015MiniN/A
Sweater Snowstorm2015MiniN/A
Sticks Boom Crash2015MiniN/A
Allegra Leaps ‘N’ Bounds2015LargeN/A
Mona Arch Wings2015LargeN/A
Whirly Stretchy Locks2015LargeMini
Blush Pink Pastry2015MiniN/A
Bouncer Fluffy Tail2015MiniTinies
Grapevine Stripes2015MiniN/A
Noelle Northpole2015MiniTinies
Valentina Hugs ‘N’ Kisses2015MiniN/A
Breeze E. Sky2015LittlesN/A
Dream E. Wishes2015LittlesN/A
Giggly Fruit Drops2015LittlesN/A
Mallow Sweet Fluff2015LittlesN/A
Posy Golden Petals2015LittlesN/A
Streamers Carnivale2015LittlesN/A
Whispy Sugar Puff2015LittlesN/A
Wishes Slice O’ Cake2015LittlesN/A
Piña Tropi-Callie2015TiniesMini
Water Mellie Seeds2015TiniesMini
Tangerine Citrus Zest2016MiniN/A
Tart Berry Basket2016MiniN/A
Tress Twist N Braid2016LargeN/A
Plum Flitter Flutter2016MiniN/A
Royal T. Honey Stripes2016MiniLarge
Darling Brightside2016MiniN/A
Pizza Cutie Pie2016MiniN/A
Fries Curls n' Crinkles2016MiniN/A
Anna Double Scoops2016MiniN/A
Patty Burgers n' Buns2016MiniN/A
Storm E. Sky2017LargeMini

Animated Media
  • Lalaloopsy Webisodes (2011-2015)
  • Adventures in Lalaloopsy Land: The Search for Pillow (2012)
  • Lala-Oopsies: A Sew Magical Tale (2013)
  • Lalaloopsy (TV series) (2013-2015)
  • Lalaloopsy Ponies: The Big Show (2014)
  • Lalaloopsy Babies: First Steps (2014)
  • Lalaloopsy Girls: Welcome to L.A.L.A Prep School (2014)
  • Lalaloopsy: Festival of Sugary Sweets (2015)
  • Lalaloopsy: Band Together (2015)
  • We're Lalaloopsy (2017)

References
  1. Susan Hale (July 19, 2010). "MGA Entertainment Invites You to Enter the Magical World of Bitty Buttons". prnewswire. Retrieved November 6, 2011.
  2. "Lalaloopsy, Winner of People's Play Awards!" (video). December 7, 2010. Retrieved November 6, 2011.
  3. "Chris Byrne with Lalaloopsy and Legend of Nara on Live with Regis and Kelly" (video). December 8, 2010. Retrieved November 6, 2011.
  4. "Gaga over Lalaloopsy Dolls" (video). The Early Show. CBS News. November 22, 2010. Retrieved November 6, 2011.
  5. "Lalaloopsy doll this year's Tickle-me Elmo". prnewswire. November 22, 2010. Archived from the original on January 13, 2012. Retrieved November 6, 2011.
  6. Giove, Candice M. (November 21, 2010). "'Santa' claws out for doll". New York Post. Retrieved November 6, 2011.
  7. Parija Kavilanz (December 21, 2010). "Google's hottest holiday searches". CNNMONEY.com. Retrieved November 6, 2011.
  8. "Lalaloopsy & Mini-Lalaloopsy" (pdf). MGA Entertainment. February 13, 2011. Retrieved November 6, 2011.
  9. "MGA Entertainment Licenses Worldwide Multi-Platform Videogame Rights for the Lalaloopsy™ Brand to Activision Publishing" (pdf). MGA Entertainment. June 13, 2011. Retrieved November 6, 2011.
  10. "MINI LALALOOPSY™ DOLL TO COME WITH NINTENDO DS™ GAME". Retrieved November 6, 2011.
  11. "All-New Lalaloopsy™ Nurse Doll - Rosy Bumps 'N' Bruises™ - Teams Up with Red Cross this Holiday Season to Promote Blood Donations and Honor Nurses" (pdf). MGA Entertainment. November 16, 2011. Retrieved November 18, 2011.
  12. Susan Hale (November 17, 2011). "MGA Launches Lalaloopsy(TM) Into the Entertainment Universe!". MGA Entertainment. Retrieved November 18, 2011.
  13. "Facebook announcement". MGA Entertainment via Facebook. Retrieved November 18, 2011.
  14. "We made a Lala-oppsie — Lalaloopsy Littles will be arriving to Toys 'R' Us stores near you in early December". MGA Entertainment via Facebook. Retrieved November 18, 2011.
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