Landwind

Landwind is an automobile marque owned by the Chinese automaker Jiangling Motor Holding (JMH), a joint venture between Aiways (50%), Jiangling Motors Corporation Group (25%) and Changan Automobile (25%).[1][2]

Landwind
TypeMarque
IndustryAutomotive
FoundedNovember 2004
Area served
China
ProductsAutomobiles
OwnerJiangling Motor Holding
Chinese name
Simplified Chinese陆风
Traditional Chinese陸風
Literal meaningLandwind
Websitelandwind.com

History

Landwind traces its origins back to 1998 when the then-chairman of JMCG, Sun Min, established Jiangling Lufeng (Landwind) Automobile Co., Ltd. His intention was to create an independent marque to strengthen JMCG's own technical development and reduce its dependence on Ford and Isuzu. While the cars would be designed by Lufeng, the production would be made on Isuzu's production lines. Ford opposed the project and it eventually was abandoned.[3] Landwinds were on sale by 2002 and the marque was relaunched in November 2004 by Jiangling Motor Holding.[4]

The Landwind X5 debuted at the Guangzhou Auto Show in November 2012.[5]

Products

Landwind's current range of products comprises the following models:[6]

Landwind's former products comprise the following models:

Landwind products in development include a large SUV codenamed E32 planned to be positioned above the Landwind X5 and originally intended for launch in China in 2014.[12]

  • Landwind CV9
  • Landwind Forward
  • Landwind X2
  • Landwind X5
  • Landwind X6
  • Landwind X7
  • Landwind X8
  • Landwind X9
  • Landwind Xiaoyao
  • Landwind Rongyao

Sales
Calendar year Sales (China only)
2005 7,954[13]
2006 10,162[13]
2007 9,899[13]
2008 5,120[13]
2009 4,556[13]
2010 15,151[13]
2011 14,017[13]
2012 12,501[13]
2013 21,271[13]
2014 34,002[13]
2015 43,099[13]
2016 80,002[13]

Conflict with JLR

In 2005, when Jiangling Motor Holding registered the marque's English-language name as Landwind, Jaguar Land Rover (JLR) lodged a complaint before the European Union, alleging the name was too similar to Land Rover. In 2011, the complaint was dismissed.[14][15]

In 2016, JLR sued Jiangling Motor Holding at the Beijing Chaoyang District Court for unfair competition and copyright infringement, as it alleged the Landwind X7 design was a copy of the Land Rover Evoque. In 2019, the Court dismissed the copyright infringement case, as both the Jiangling Holding and JLR intellectual property claims in China for the vehicle had been made improperly and were invalid within the country. As for the unfair competition case, the Court ruled in favour of JLR, and the X7s were temporarily banned from being sold and produced in China, although Jiangling Holding may appeal the veredict.[14][15] Media outlets erroneously reported that JRL had won the copyright infringement case, following a JLR press release,[16] and that the company being sued was Jiangling Motors.[17] Jiangling Motors published a press release denying it was involved in the proceedings.[18] Later, as JLR partially fixed its press release indicating the company it had sued was Jiangling Motor Holding instead of Jiangling Motors, news agency Reuters corrected its newswire on that point, although it did not apologise for not fact-checking JLR's information.[19]

References
  1. Li, Xing (5 June 2019). 爱驰汽车购入江铃控股50%股权 首款量产车已开始生产 [Aiways acquired a 50% equity in Jiangling Holdings. The first production car has started production]. finance.sina.cn (in Chinese). Retrieved 7 June 2019.
  2. Xing, Lei (6 June 2019). "AIWAYS Acquires 50 Percent Stake In Jiangling Holding For Nearly ￥1.75 Billion". China Automotive Review. Retrieved 7 June 2019.
  3. Chen, Haisheng (1 March 2004). 江铃人事地震引发合资变局 福特已萌生退意？ [The Jiangling personnel earthquake triggered a joint venture change. Ford has already retired?]. finance.sina.com.cn (in Chinese). Retrieved 3 February 2019.
  4. 陆风 [Landwind]. car.bitauto.com (in Chinese). Retrieved 3 February 2019.
  5. "Landwind X5 SUV debuts at the Guangzhou Auto Show". Car News China. 23 November 2012. Retrieved 7 January 2013.
  6. "Product list". Landwind. Archived from the original on 28 December 2012. Retrieved 7 January 2013.
  7. "Landwind to Launch X5 CUV". China Auto Web. 15 October 2012. Retrieved 7 January 2013.
  8. "Landwind X5 SUV launched on the China car market". Car News China. 5 January 2013. Retrieved 7 January 2013.
  9. "Landwind Xiaoyao Launched On the Chinese Car Market". Car News China. 8 January 2018. Retrieved 18 May 2018.
  10. Zhang, Benjamin (10 August 2015). "China has knocked off a Range Rover and is selling it at a third of the price of the real thing". Business Insider UK. Retrieved 11 August 2015.
  11. "Neuer Wind aus Osten". Auto Bild. 17 September 2010. Retrieved 7 January 2013.
  12. "Landwind is working on large SUV for the Chinese auto market". Car News China. 11 January 2013. Retrieved 13 January 2013.
  13. "Landwind". Left Lane. Retrieved 17 October 2016.
  14. 14年鏖战三回合，路虎与陆风到底谁赢了？ [In the three rounds of 14 years of fighting who wins, Land Rover or Landwind?]. autoweekly.com.cn (in Chinese). 19 April 2019. Retrieved 21 April 2019.
  15. "路虎VS陆风 第一次有人从这个角度讲明白这件事" [Land Rover VS Landwind. The case from a different perspective]. sohu.com.cn (in Chinese). 10 April 2019. Retrieved 21 April 2019.
  16. "Land Rover Finally Wins Case Against Chinese Evoque Clone". Carscoops. 22 March 2019. Retrieved 22 March 2019.
  17. Wilmot, Stephen (23 March 2019). "Land Rover Wins Over Chinese Court—but Not Car Buyers". Wall Street Journal. Retrieved 21 April 2019.
  18. "Announcement" (Press release). JMC. 26 March 2019. Retrieved 21 April 2019.
  19. "Corrected: Jaguar Land Rover wins case against Jiangling Holdings in China". Reuters. 1 April 2019. Archived from the original on 23 April 2019. Retrieved 22 April 2019 – via Yahoo Finance.

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