Lego Elves

Lego Elves (sometimes called Elves for short, and stylized mostly as LEGO Elves) was a toy line and its accompanying media franchise, created by Danish company Lego or The Lego Group, that began in 2015.[1][2] It was part of the company's effort to make the brand more appealing to girls.[3] Afterwards, it began to become a web-show webisode series in 2015, with a special sort-of-"short-movie" titled "Unite the Magic" on the LEGO YouTube channel, and on Netflix.

Lego Elves
Original work	Toy
Films and television
Animated series	Lego Elves Lego Elves: Secrets of Elvendale
Games
Video game(s)	Lego Elves: Unite the Magic
Miscellaneous
Toy(s)	Lego Elves

Plot

Unite The Magic

Emily Jones, shortly after the death of her grandmother, receives an amulet that teleports her to the Parallel universe of Elvendale. There, she befriends four young elves associated with the classical elements, who assist in her quest to return home, and whom she periodically visits thereafter.

Dragons to Save, Time to be Brave

Emily and her elf friends rescue the Queen of the Dragons from an evil elf Ragana.

Down a Dark Path

Ragana tries to corrupt Naida into becoming evil to cause discord among the elves.

Secrets of Elvendale

One night, after Emily is telling her younger sister, Sophie, a bedtime story, Emily goes into the portal leading to Elvendale. However, she is unaware of Sophie following her. Once Sophie lands in Elvendale, Azari, Farran, Aira, and Nadia instantly love her. Emily is surprised, and wants to take her home, but the elves want to show her around. They soon meet Cronan, an earth elf. He is very welcoming to all of the elves. As they explore, Emily's attempts to take Sophie home fail, and this leads to frequent argument between the sisters. When they come to the elve's tree house, goblins appear and burn it down. After, Sophie wanders off into the forest, and sees Cronan, who is actually the leader of the goblins. He takes her prisoner, in order to lure Emily and take her amulet. Once he has her amulet, he can open the portal to earth and rule both Elvendale and Earth. Emily and the elves meet Rosalyn, and they help heal her dragon. In return, she helps them free Sophie. However, Rosalyn holds back many secrets from the elves, including how she gets her powerful potions. Once Emily and the elves rescue Sophie, The Goblin King sends his shadow creature, Darknicity, after them. They escape and go to Rosalyn's sanctuary. Once there, Nadia finds a picture of Rosalyn and Cronan together. Rosalyn explains that they were once in love, but Cronan started to slip away from her. This was because he mined crystals from the Great Guardian Tree, and taking the magic from the forest. Then, Cronan turned on Rosalyn, and mind controlled the animals against her. Rosalyn calls on her dragon, Sapphire, and Ashwing, but Cronan defeats them, and takes Ashwing as his own dragon. Back at the sanctuary, Naida refuses to believe that Cronan is evil. Emily tells her that there are 2 sides to every story. The next morning, Naida has disappeared. The elves search for her and try to restore the forest. They rescue a kitten from the goblins, but when it sees Emily's amulet, it turns into a bear and lunges for it. Farran traps it in leaves, but it escapes and chases them. They barricade themselves in Rosalyn's sanctuary. Meanwhile, Naida goes looking for the Goblin King. She arrives at his castle. The goblins let her in to see the king. Ashwing lunges at her, but the dragon is secured by a chain. However, Naida is stunned by its appearance. She goes to the roof to see Cronan. As soon as she arrives, the door is locked and Cronan says he "has big plans" for her. He tells Naida about his side of the story. His mother was one of the Five Sisters. She tried to open the portal to Earth, but the magic was too powerful. Cronan swears he'll bring her back.

Characters

Humans

• Emily Jones (voiced by Ashleigh Ball): The protagonist, a resourceful, modest, amicable, and affectionate human girl, whose "element" is "love". Her grandmother was one of the legendary five elven sisters.
• Sophie Jones (voiced by Rebecca Husain): Emily's younger sister. She was captured by the Goblin King as bait to lure Emily to him.
• Mrs. Jones (voiced by Ashleigh Ball): Emily and Sophie's mother.
• Mr. Jones: Emily's father.

Elves

• Azari Firedancer (voiced by Erin Mathews) – Fire elf: spontaneous, extroverted, loud, sometimes reckless, and usually cheerful.
• Farran Leafshade (voiced by Kyle Rideout) – Earth elf: honest, loyal, reliable, and slightly self-important. Has a crush on Aira.
• Aira Windwhistler (voiced by Ashleigh Ball) – Wind elf: good-natured, excitable, and light-hearted. Her favorite pastime is the construction of machines. Her element is the wind, or the air.
• Naida Riverheart (voiced by Erin Mathews) – Water elf: patient, modest, slightly shy, but courageous.
• Skyra (voiced by Ashleigh Ball) – Wind elf: Formal guardian of the Portal between Elvendale and the human world: often imperious and scornful, but lenient toward Emily, her sister's granddaughter. She made Emily guardian of the Portal in "Unite the Magic".
• Johnny Baker (voiced by Kyle Rideout) – Fire elf: a pastry-chef located in the Lava Fields of Elvendale, which supplies his bakery with heat.
• Sira Copperbranch (voiced by Racquel Belmonte) – Earth elf: Runs the Starlight Inn, Sky Captain of Elvendale, friends with Tidus Stormsurfer. Not a typical earth elf, she loves flying and has her own airship.
• Tidus Stormsurfer (voiced by Vincent Tong) – Water elf: Runs Elvendale's School of Dragons as the dragon trainer.
• Ragana Shadowflame (voiced by Heather Doerksen) – Fire elf: Having weak powers, she drank from the Shadow Fountain to gain power and became evil. The main antagonist of Elvendale. Has a pet cat named Jynx.
• Cronan Darkroot / Goblin King (voiced by Riley Murdock) – Earth elf: After losing his mother to the dark power of her amulet, he vows to bring her back - by stealing Emily's amulet, which will allow him to open a portal to Earth. He is known as the Goblin King, and Emily and Sophie's cousin, due to his mother, Quartzine, being one of the five sisters.
• Rosalyn Nightshade (voiced by Nicole Oliver) – Healer elf: Former queen of the forest, was tricked by Cronan Darkroot and overthrown. She has some of the most powerful potions in all of Elvendale.
• Lumia (voiced by Rhona Rees) - Light elf: A shape-shifter elf who can transform into a variety of animals.
• Noctura (voiced by Erin Mathews) - Dark elf: A bat-themed shape-shifter elf and she has a number of bat minions who aid in her wicked schemes.

Dragons

• Elandra - The Dragon Queen - Element: Love (Emily's dragon)
• Gust - Element: Wind (Aira's dragon)
• Merina - Element: Water (Naida's dragon)
• Zonya - Element: Fire (Azari's dragon)
• Thorne - Element: Earth (Farran's dragon)
• Floria - (Baby) - One of Elandra's babies - Element: Earth
• Rayne - (Baby) - One of Elandra's babies - Element: Water
• Fledge - (Baby) - One of Elandra's babies - Element: Wind
• Spark - (Baby) - One of Elandra's babies - Element: Fire
• Estari - (Baby) - One of Elandra's babies - Element: Love
• Miku - (toddler) Element: Wind - resides in Elvendale's School of Dragons
• Ashwing - (season 3) Element: Earth (Goblin king's dragon)
• Sapphire - (season 3) Element: Water (Rosalyn's dragon)
• Lula - (Baby) (season 3) Element: Water

Goblins

• Roblin
• Barblin
• Jimblin
• Dukelin
• Beiblin
• Smilin
• Guxlin
• Rimlin
• Tufflin

Others

• Starshine - pegasus
• Rufus - pegasus
• Golden Glow - Skyra's pegasus
• Firebolt - Azari's pegasus
• Jynx - Ragana's pet cat
• Pluma - Aira's pet bird
• Delphia - Naida's dolphin friend
• Flamy - Johnny Baker's fox friend and goldsmith
• Nascha - Skyra's owl
• Miss Spry - squirrel who lives in the Crystal Hollow
• Mr. Spry - squirrel who owns the nut butter store and lemonade stand
• Dusti - Ragana's pet fox
• Owlyver - post owl who lives at the Secret Marketplace
• Enki - panther cub
• Panthara - panther cub
• Hidee - chameleon
• Blubeary - bear
• Lil' Blu - bear cub
• Shadow raven - Goblin King's raven

Toy line

2015

• 30259 - Azari's Magic Fire (March) ((Free Polybag with qualifying purchase at Lego Shop))
• 41071 - Aira's Creative Workshop (March)
• 41072 - Naida's Spa Secret (March)
• 41073 - Naida's Epic Adventure Ship (March)
• 41074 - Azari and the Magical Bakery (March)
• 41075 - The Elves' Treetop Hideaway (March)
• 41076 - Farran and the Crystal Hollow (March)
• 41077 - Aira's Pegasus Sleigh (August)
• 41078 - Skyra's Mysterious Sky Castle (August)
• EL241501 - Enki the Panther (September) ((Magazine gift polybag))
• EL241502 - Flamy the Fox (November) ((Magazine gift polybag))

2016

• 30375 - Sira's Adventurous Airglider (April) ((Free Polybag with qualifying purchase at Lego Shop))
• 41171 - Emily Jones and the Baby Wind Dragon (March)
• 41172 - The Water Dragon Adventure (March)
• 41173 - Elvendale School of Dragons (March)
• 41174 - The Starlight Inn (March)
• 41175 - Fire Dragon's Lava Cave (March)
• 41176 - The Secret Market Place (March)
• 41177 - Precious Crystal Mine (August)
• 41178 - Dragon Sanctuary (August)
• 41179 - Queen Dragon's Rescue (August)
• 41180 - Ragana's Magic Shadow Castle (August)
• EL241601 - Miku the Dragon (April) ((Magazine gift polybag))
• EL241602 - Jynx the Witch's Cat (September) ((Magazine gift polybag))

2017

• 41181 - Naida's Gondola & The Goblin Thief (February)
• 41182 - The Capture of Sophie Jones (February)
• 41183 - The Goblin King's Evil Dragon (February)
• 41184 - Aira's Airship & The Amulet Chase (February)
• 41185 - Magic Rescue From The Goblin Village (February)
• 41186 - Azari And The Goblin Forest Escape (August)
• 41187 - Rosalyn's Healing Hideout (August)
• 41188 - Breakout from the Goblin King's Fortress (August)
• EL241701 - Mr. Spry and His Lemonade Stand (July) ((Magazine gift polybag))
• EL241702 - Hidee the Chameleon (August) ((Magazine gift polybag))

2018

• 41190 - Emily Jones & The Eagle Getaway (January)
• 41191 - Naida & The Water Turtle Ambush (January)
• 41192 - Azari & The Fire Lion Capture (January)
• 41193 - Aira & the Song of the Wind Dragon (January)
• 41194 - Noctura's Tower & the Earth Fox Rescue (January)
• 41195 - Emily & Noctura's Showdown (June)
• 41196 - The Elvenstar Tree Bat Attack (June)

Lego Elves

Availability	2015–2019
Characters	Emily Jones Naida Farran Azari Aira Sophie Jones
Official website

Media and merchandise

2015 television series

Lego Elves
Also known as	Elves
Written by	Barbara Haynes, Morten Brunbjerg, Villads Spangsberg.
Voices of	Ashleigh Ball Erin Mathews Kyle Rideout Kathleen Barr Riley Murdock Scott McNeil Rebecca Husain
Country of origin	Denmark
Original language	English
Production
Production company	Ja Film
Distributor	The Lego Group

An animated television series, Lego Elves, was produced by Ja Film in Aarhus, Denmark. In the United States, the first episode, "Unite the Magic", was first shown on 8 March 2015 on Disney Channel. The second special, "Dragons To Save Time To Be Brave" was shown on March 6, 2016 as a two part special on Disney Channel. A sequel to “Dragons to Save Time to be Brave”, titled “Down a Dark Path” was shown on August 14, 2016 on Disney Channel.

The series features limited animation technique.

Episodes

Numbered webisodes:

1. Crushing it[4]
2. Elves got talent[5]
3. Crib Notes[6]
4. Never Cave[7]
5. Another kind of magic[8]
6. Safety first[9]
7. The Dragon Whisperer[10]
8. Drag Race[11]
9. Rumor Has It[12]
10. Born to Do It[13]
11. The Struggle Is Real[14]
12. No Pain Just Gain[15]
13. One Is More Fun[16]
14. Hairy Styles[17]
15. Point Of View[18]
16. Crystal Clear[19]
17. Change From Within[20]

Spots:

1. Aira[21]
2. Azari[22]
3. Baby dragons and the eggs[23]
4. Elves, Emily and the Dragons[24]
5. Emily Jones[25]
6. Emily and the Dragon Queen[26]
7. Farran[27]
8. Naida[28]
9. Ragana, Jynx and Dusti[29]
10. Tidus and Sira[30]

Un-grouped:

1. Behind the scenes[31]
2. Dance with Emily and the elves[32]
3. Generic Trailer[33]
4. If you dare to believe[34]
5. Let's Do This[35]
6. Official teaser[36]
7. Official Trailer[37]
8. Teaser[38]
9. Unite the Magic[39]
10. Sophie's Capture[40]
11. Welcome To Elvendale[41]
12. Evil Apprentice[42]
13. How I Lost My Mother[43]
14. Goblin Talent Show[44]
15. How To Build A Sweet Ride[45]
16. Dragon Tale[46]
17. Teamwork[47]
18. Dear Emily...[48]
19. Queen Of The Forest[49]
20. Potions In Motion[50]
21. Sizable Refreshment[51]
22. Bring The Heat[52]
23. Inside Job[53]
24. The Confrontation[54]
25. The Final Battle[55]

2017 television series

Lego Elves: Secrets of Elvendale, a Netflix series animated by Studio Mir, was released on September 1, 2017.[56][57] The majority of the voice actors reprise their roles from the 2015 series. It is based on Season 3.

Episodes

1. Uninvited Guest
2. The Goblin King
3. The Watcher
4. The Worst Prisoner Ever
5. Shadow Walker
6. Secrets
7. Betrayals
8. Sacrifice
9. Sophie gets the amulet

References

1. Hansegard, Jens (25 February 2015). "Lego Bucks Industry Trend With Profit Growth". The Wall Street Journal. Retrieved 12 April 2015.
2. Gustafsson, Katarina (6 March 2015). "Lego Seeks Some Help From Elf Friends to Reignite Franchise". Bloomberg L.P. Retrieved 12 April 2015.
3. "LEGO Expands its Reach to Girls". Big Shiny Robot. 14 March 2015. Retrieved 11 April 2015.
4. "Crushing it". Lego.com. Retrieved 18 July 2018.
5. "Elves got talent". Lego.com. Retrieved 18 July 2018.
6. "Crib Notes". Lego.com. Retrieved 18 July 2018.
7. "Never Cave". Lego.com. Retrieved 18 July 2018.
8. "Another kind of magic". Lego.com. Retrieved 18 July 2018.
9. "Safety first". Lego.com. Retrieved 18 July 2018.
10. "The Dragon Whisperer". Lego.com. Retrieved 18 July 2018.
11. LEGO (5 May 2016). "Drag Race - LEGO Elves - Webisode #8". Retrieved 18 July 2018 – via YouTube.
12. LEGO (7 May 2016). "Rumor has it - LEGO Elves - Webisode #9". Retrieved 18 July 2018 – via YouTube.
13. LEGO (9 May 2016). "Born to Do It - LEGO Elves - Webisode #10". Retrieved 18 July 2018 – via YouTube.
14. LEGO (7 June 2016). "The Struggle Is Real - LEGO Elves - Webisode #11". Retrieved 18 July 2018 – via YouTube.
15. LEGO (13 June 2016). "No Pain Just Gain - LEGO Elves - Webisode #12". Retrieved 18 July 2018 – via YouTube.
16. LEGO (21 June 2016). "One Is More Fun - LEGO Elves - Webisode #13". Retrieved 18 July 2018 – via YouTube.
17. LEGO (21 June 2016). "Hairy Styles - LEGO Elves - Webisode #14". Retrieved 18 July 2018 – via YouTube.
18. LEGO (27 July 2016). "Point of View - LEGO® Elves - Webisode #15". Retrieved 18 July 2018 – via YouTube.
19. LEGO (27 July 2016). "Crystal Clear - LEGO Elves - Webisode #16". Retrieved 18 July 2018 – via YouTube.
20. LEGO (27 July 2016). "Change From Within - LEGO Elves - Webisode #17". Retrieved 18 July 2018 – via YouTube.
21. "Character Spot: Meet Aira". Retrieved 18 July 2018.
22. "Archived copy". Archived from the original on 25 March 2016. Retrieved 7 April 2016.CS1 maint: archived copy as title (link)
23. "Baby dragons and the eggs". Lego.com. Retrieved 18 July 2018.
24. "The Elves, Emily and the dragons". Lego.com. Retrieved 18 July 2018.
25. "Character Spot: Meet Emily Jones". lego.com. Retrieved 18 July 2018.
26. "Emily and the Queen Dragon". Lego.com. Retrieved 18 July 2018.
27. "Character Spot: Meet Farran". Lego.com. Retrieved 18 July 2018.
28. "Character Spot: Meet Naida". Lego.com. Retrieved 18 July 2018.
29. "Ragana, Jynx and Dusti". Lego.com. Retrieved 18 July 2018.
30. "Introducing Tidus and Sira". Lego.com. Retrieved 18 July 2018.
31. "Behind the scenes". Lego.com. Retrieved 18 July 2018.
32. "Dance video: Dance with Emily and the elves". Lego.com. Retrieved 18 July 2018.
33. "LEGO® Elves Generic Trailer". Lego.com. Retrieved 18 July 2018.
34. "Music Video: If you dare to believe". Lego.com. Retrieved 18 July 2018.
35. "Archived copy". Archived from the original on 6 April 2016. Retrieved 7 April 2016.CS1 maint: archived copy as title (link)
36. "Teaser Video: The official LEGO® Elves Teaser". Lego.com. Retrieved 18 July 2018.
37. "Trailer Video: The official LEGO® Elves Trailer". Lego.com. Retrieved 18 July 2018.
38. "LEGO® Elves Teaser". Lego.com. Retrieved 18 July 2018.
39. "Minimovie: Unite the Magic". Lego.com. Retrieved 18 July 2018.
40. LEGO (7 March 2017). "Sophie's Capture - LEGO Elves - Webisode #18". Retrieved 18 July 2018 – via YouTube.
41. LEGO (7 March 2017). "Welcome to Elvendale - LEGO Elves - Webisode #19". Retrieved 18 July 2018 – via YouTube.
42. LEGO (7 March 2017). "Evil Apprentice - LEGO Elves - Webisode #20". Retrieved 18 July 2018 – via YouTube.
43. LEGO (7 March 2017). "How I Lost My Mother - LEGO Elves - Webisode #21". Retrieved 18 July 2018 – via YouTube.
44. LEGO (7 March 2017). "Goblin Talent Show - LEGO Elves - Webisode #22". Retrieved 18 July 2018 – via YouTube.
45. LEGO (7 March 2017). "How to build a sweet ride - LEGO Elves - Webisode #23". Retrieved 18 July 2018 – via YouTube.
46. LEGO (7 March 2017). "Dragon Tale - LEGO Elves - Webisode #24". Retrieved 18 July 2018 – via YouTube.
47. LEGO (7 March 2017). "Teamwork - LEGO Elves - Webisode #25". Retrieved 18 July 2018 – via YouTube.
48. LEGO (1 June 2017). "Sophie's Point of View - LEGO Elves - Webisode #26". Retrieved 18 July 2018 – via YouTube.
49. LEGO (10 August 2017). "Queen of the Forest - LEGO Elves - Webisode #27". Retrieved 18 July 2018 – via YouTube.
50. LEGO (10 August 2017). "Potions in motion - LEGO Elves - Webisode #28". Retrieved 18 July 2018 – via YouTube.
51. LEGO (10 August 2017). "Sizeable refreshment - LEGO Elves - Webisode #29". Retrieved 18 July 2018 – via YouTube.
52. LEGO (10 August 2017). "Bring The Heat - LEGO Elves - Webisode #30". Retrieved 18 July 2018 – via YouTube.
53. LEGO (11 August 2017). "Goblin Intern - LEGO Elves - Webisode #31". Retrieved 18 July 2018 – via YouTube.
54. LEGO (11 August 2017). "The Confrontation - LEGO Elves - Webisode #32". Retrieved 18 July 2018 – via YouTube.
55. LEGO (11 August 2017). "The Final Battle - Webisode #33 - LEGO Elves". Retrieved 18 July 2018 – via YouTube.
56. Fahey, Mike. "Lego's New Netflix Series Isn't Very Lego, And That's A Good Thing". Kotaku.com. Retrieved 18 July 2018.
57. "LEGO Elves: Secrets of Elvendale Trailers & Toy Sets". Screenrant.com. 24 August 2017. Retrieved 18 July 2018.

Bibliography

• Lego Elves: A Magical Adventure. Authored by Ameet Studio. Published by Scholastic Inc, 2015. ISBN 0-54587-253-7
• LEGO ELVES DRAGON QUEEN. Authored by Stacia Deutsch. Published by Scholastic US, 2016. ISBN 0-54585-281-1
• LEGO ELVES: Quest for the Keys. Authored by Stacia Deutsch. Published by Scholastic Inc, 2016. ISBN 1-40716-226-8
• LEGO ELVES DRAGON ADVENTURES. Authored by Ameet Studio. Published by Scholastic US, 2016. ISBN 0-54592-539-8
• LEGO Elves: To the Rescue!. Authored by Ladybird. Published by Penguin Random House Children's UK, 2016. ISBN 0-24127-253-X
• LEGO Elves: A Magical Journey. Published by Penguin Random House Children's UK, 2016. ISBN 0-24125-632-1

External links

• Official website