Life Time Tri Series

The Life Time Triathlon Series is a set of Olympic Distance triathlon races held annually in the United States and organized by Life Time Fitness.

The series began as a single race, the Lifetime Fitness Triathlon, in 2002 in Minneapolis, Minnesota. It gained immediate recognition from national and international competitors due to its professional prize purse, initially offering a $50,000 prize for the winner. The following year the prize was increased to a $500,000 total purse, with $50,000 each going to the male and female winner and a $200,000 prize to the overall winner in a gender handicapped elite category.[1] By 2007 Life Time expanded the race into an Olympic-distance triathlon series, which originally began with race partnerships in New York, Chicago, Los Angeles and Dallas offering a professional prize purse at each of these races.[2] Life Time furthered the professional experience in 2013 by partnering with Toyota to create a three race Toyota Triple Crown series using a similar gender equilizer component to award a single male/female champion.[3]

In 2015 the triathlon series and the Life Time brand saw changes. In January, Life Time partnered with the World Triathlon Corporation (WTC), owners of the Ironman triathlon brand.[4] As part of their agreement, some Life Time races would be rebranded under the Ironman banner, and WTC's Boulder Peak Triathlon would now fall under Life Time Fitness. Life Time also agreed to sponsor 34 Ironman 70.3 and Ironman Triathlon races.[5] On March 6, Life Time announced that they would be cutting professional prize purses from all of its races, with exception to the New York City Triathlon, in order to focus on amateur participation in triathlon.[6] This move followed similar moves in the sport of triathlon over the previous 12 months where brands such as Ironman, Rev3, Challenge Family, and the Hy-Vee Triathlon all reduced, redistributed, or eliminated professional prize money from their races.[6] These changes came ahead of a March announcement that Life Time Fitness was to be acquired by private equity firms TPG Capital and Leonard Green & Partners in a leveraged buyout.[7][8]

Series
Race location
CapTex TriathlonAustin, Texas
TrinonaWinona, Minnesota
Life Time Tri MinneapolisMinneapolis, Minnesota
Boulder Peak TriathlonBoulder, Colorado
New York City TriathlonNew York City, New York
Maple Grove TriathlonMaple Grove, Minnesota
Chicago TriathlonChicago, Illinois
Life Time Tri TempeTempe, Arizona
Escape to Miami TriathlonMiami, Florida
Life Time Tri OceansideOceanside, California
Life Time Tri MarqueeTempe, Arizona
South Beach TriathlonSouth Beach, Miami, Florida

References
  1. Carlson, Timothy (September 14, 2010). "The Life Time Fitness Series". Slowtwitch.com. Retrieved May 12, 2015.
  2. Carlson, Timothy (September 15, 2008). "Life Time and the ITU: Peace?". Slowtwitch.com. Retrieved May 12, 2015.
  3. "Life Time Announces Toyota Triple Crown Series". Competitor Group, Inc. March 21, 2013. Retrieved May 12, 2015.
  4. Empfield, Dan (January 29, 2015). "What's the deal between Ironman and Life Time Fitness". Slowtwitch.com. Retrieved May 12, 2015.
  5. "Life Time Tri Soma to become IRONMAN 70.3 Arizona; Boulder Sprint and Boulder Peak triathlons to join the Life Time Tri Series". Yahoo! Finance. March 3, 2015. Retrieved May 12, 2015.
  6. Lacke, Susan (March 6, 2015). "Life Time Cuts Pro Prize Purse". Competitor Group, Inc. Retrieved May 12, 2015.
  7. Tan, Gillian (March 16, 2015). "Leonard Green, TPG to Take Life Time Fitness Private". Wall Street Journal. Retrieved May 12, 2015.
  8. Waite, Kirstin (March 16, 2015). "Life Time Fitness sold to private equity firms in deal valued at more than US$4 billion". triathlonbusiness.com. Retrieved March 16, 2015.
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