List of renamed products

This is a list of renamed or repositioned products.

Renamed products

• Andersen Consulting became Accenture on January 1, 2001.
• AT&T Broadband Internet became Comcast in November 2002.
• In France, Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture.[1]
• The original BankAmericard service and Chargex (in Canada) became Visa in the late 1970s.[2]
• Bib-Label Lithiated Lemon-Lime Soda changed its name to 7 Up Lithiated Lemon Soda and finally to 7-Up in 1936.
• Borland changed its name to Inprise in 1998, and back again to Borland in 2001.
• Boston Garden became Shawmut Center which became FleetCenter which became TD Banknorth Garden.[3][4][5]
• Cellnet became BT Cellnet in 1999 which became O2 in 2001.
• Cellular One and AT&T Wireless became Cingular Wireless, which became AT&T Mobility.[6]
• Cinnamon Grahams became Curiously Cinnamon.
• Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, Choco Krispies in 1998, before changing back to the original brand of Coco Pops in 1999.[7][8]
• Charmin From February 2010, the product's European brand name was changed to Cushelle by manufacturer SCA.[4] There is also a new mascot, Koala which is a koala. In the advertisements for Cushelle, they are voiced-over by Robert Webb.
• Coon cheese will be rebranded in 2020 by Saputo Inc due to pressure raised by the Black Lives Matter campaign[9]
• Darkie toothpaste was renamed Darlie in 1988.[10]
• Datsun became Nissan in 1983[11]
• Deloitte Consulting became Braxton in 2002 before changing back to the original brand of Deloitte Consulting in 2003.
• DuPont Fabros Technology became DAC on 2 July 2015.[12][13]
• Dime Bar, a confectionery product from Kraft Foods was rebranded Daim bar in the United Kingdom in September 2005 to bring the product in line with the rest of Europe.
• Electrasol dishwashing products (as they were known in North America) became Finish in 2009.
• Federal Express became FedEx in 1994.
• Emap was rebranded as Top Right in 2012, then to Ascential in 2015[14]
• Freeserve changed to Wanadoo and then to Orange in 2006
• GM Daewoo became Chevrolet in Africa, Australasia and Europe in 2008
• GoldStar became LG Electronics on February 28, 1995 after merging with Lucky Chemical - LG is an acronym of Lucky Goldstar.[15]
• Hibernian Insurance became part of the Aviva. (this was actually Norwich Union, not Hiberian Insurance)
• Immac (as it was known in the United Kingdom) became Veet in 2003.
• The Interbank credit card became Master Charge in 1969, which became MasterCard in 1979.[16]
• Jif cleaning products (as it was known in the United Kingdom) became Cif in 2000.[17]
• Lansdowne Road became the Aviva Stadium in 2010
• Mr Dog became Cesar, In 1989 the dog food brand was renamed.
• Marathon (as it was known in the United Kingdom) became Snickers in 1991.
• Several MSN products from Microsoft became Windows Live products.
• Nestlé Quik (as it was known in the United States) took the European name Nesquik.
• Nestlé Hot Pockets were originally known throughout the 1970's as Adam's Chunk Stuffers, this changed in 1978. [18]
• New York Telephone and New England Telephone, two of the original AT&T Bell Operating Companies, became NYNEX in 1984, was merged into Bell Atlantic in 1997, and, with the merger of GTE, became Verizon in 2000.
• Nisseki and Mitsubishi Oil products and gas stations became Eneos in 2002.
• NOW Legal Defense and Education Fund became Legal Momentum in 2004.[19]
• Oil of Ulay (as it was known in the United Kingdom) became Olay in 1999.[20]
• Opal Fruits (as it was known in the United Kingdom) became Starburst in 1998.
• Opryland Hotel in Nashville, Tennessee, United States rebranded itself as Gaylord Opryland Resort & Convention Center after its parent company (Gaylord Entertainment Company) announced plans to build similar hotels in new markets.
• Ondigital became ITV Digital in 2001.
• Pacific Telephone & Telegraph, one of the original AT&T Bell Operating Companies, became Pacific Bell in 1984, split off its wireless division into Airtouch (itself becoming Verizon Wireless), was merged into SBC Communications in 1997, and became AT&T in 2005.
• PricewaterhouseCoopers' Consulting division became Monday in 2002 before being sold to IBM.[21]
• ProPortal a software product from Compass Computer Consultants Ltd became ProMonitor Learner Pages for Students in 2010 and was then renamed back to ProPortal on 4 July 2013
• Purple Pill anti-heartburn medication was Prilosec (omeprazole magnesium)) until 2001, when the patent ran out and the Purple Pill name was switched to Nexium (esomeprazole magnesium).[22]
• Raider as it was known in most of Europe became Twix in 1991. Sales immediately plummeted.[23]
• Royal Mail renamed itself Consignia in 2001.[24] The name change was unpopular with both the public and employees, and the company was renamed Royal Mail Group plc the following year.[25]
• Telecom Éireann became eircom in 1999.[26]
• US West, one of the original 7 Regional Bell Operating Companies, was acquired by Qwest in 2000.

References

1. http://media.corporate-ir.net/media_files/IROL/95/95168/LettersToShareholders/Letter_March_2006.pdf
2. "Access Denied".
3. "TD Garden". tdbanknorthgarden.com. Archived from the original on 2005-12-15.
4. TD Banknorth wins arena deal - The Boston Globe
5. "TD Garden". fleetcenter.com. Archived from the original on 2005-11-25.
6. Kumar, Rajesh (January 5, 2017). Strategic Financial Management Casebook. Academic Press. p. 445. ISBN 978-0128093528. Retrieved 14 June 2017.
7. "No one wants a bowl of Choco Krispies". Finance - Telegraph Blogs. 2016-03-16.
8. "Coco Pops back after vote". marketingmagazine.co.uk.
9. Coon cheese's name to be changed over racism concerns ABC News (Australia) July 24, 2020
10. Stone Fish, Isaac (2010-11-30). "Back to the Days of Blackface". Newsweek. Archived from the original on 2010-12-02.
11. Datsun or Nissan?...Now we know Truck & Bus Transportation November 1982 page 76
12. http://www.parliament.uk/documents/commons-vote-office/July%202015/2%20July/6-Home-Asylum.pdf
13. "Home Office defeated again at the High Court over fast-track asylum process | News | Garden Court Chambers | Leading Barristers located in London, UK".
14. Our history Ascential
15. Seoul, Gold Star Co., Ltd.; (LG Electronics). "Gold Star Co., Ltd.; Seoul manufacturer in ROK, Model type". www.radiomuseum.org. Retrieved 2017-10-21.
16. Klein, Lloyd (1999). It's in the Cards: Consumer Credit and the American Experience. USA: Praeger Publishers. p. 29. ISBN 0-275-95757-8. Retrieved 16 February 2018.
17. "MSN Money UK - Latest Financial News, Market Updates & Guides". msn.com. Archived from the original on 2014-08-12. Retrieved 2014-03-04.
18. "10 Things You Didn't Know About Hot Pockets Slideshow". The Daily Meal. Retrieved 2020-04-15.
19. See Legal Momentum's History page.
20. "A brief history of Olay". the Guardian. 12 March 2012. Retrieved 1 June 2020.
21. [https://www.irishtimes.com/business/pwc-consulting-to-be-monday-in-110m-rebranding-1.1060060 PwC Consulting to be 'Monday' in $110m rebranding Irish Times June 10, 2002
22. Purple Pill history Archived 2006-10-19 at the Wayback Machine
23. "Twix or Raider? Legal tips on registering a trademark". German Lawyers – Law Firm In Germany.
24. "UK Post Office name change". BBC News. 9 January 2001.
25. Fagan, Mary (9 June 2002). "Consignia name lost in post as Royal Mail returns". The Telegraph. Retrieved 26 August 2013.
26. "Business: Telecom Éireann to be officially renamed Eircom". RTE.ie. 2 September 1999.