London Designer Outlet

London Designer Outlet (abbreviated LDO) is a semi-outdoor shopping centre in Wembley in the London Borough of Brent. Located on Wembley Park Boulevard adjacent to both Wembley Stadium and The SSE Arena, it opened in 2013 as the first outlet centre in Greater London.

London Designer Outlet
Eastern entrance on Wembley Park Boulevard
LocationWembley, England
Coordinates51.5565958°N 0.2851395°W / 51.5565958; -0.2851395
Opening date24 October 2013 (2013-10-24)[1]
OwnerQuintain
No. of stores and services81[2]
Total retail floor area350,000 sq ft (33,000 m2)
No. of floors3
Parking2,400
Public transit access Wembley Park
Wembley Central
Wembley Stadium
Websitewww.londondesigneroutlet.com

History

It officially opened on 24 October 2013, London's first outlet exclusive centre, as part of the 87 acres (35 ha) Wembley Park Redevelopment project by owners Quintain. The development cost £65 million. The total retail space of the shopping centre is 350,000 sq ft (33,000 m2).[3]

As of late 2018, total revenues at London Designer Outlet have risen 97% since its opening, and it attracts 7 million visitors a year.[4]

Retail area
Interior of London Designer Outlet, viewed from the 2nd floor

The Outlet centre consists of some 350,000 sq ft (33,000 m2) which houses over 70 stores and restaurants across three floors, of which around 50 are outlet shops selling goods at a minimum discount of 30% off RRP, though with many outlet stores offering savings of up to 70% off RRP year-round.[5] Along with this the outlet centre also has space for events which is used during seasonal time periods, most recently to screen the Royal Wedding, Wimbledon and the World Cup, though it is also used for music and cultural events as well. LDO's 20 coffee shops and restaurants provide 2,000 covers and there is also a nine-screen, 1,800 seat Cineworld cinema. BREEAM Retail gave it a ‘Very Good’ rating as well as a ‘Very Positive’ on Brent's Sustainable Development Checklist.[6]

With its location next to Wembley Stadium and its line-up of well-known brands, LDO is becoming famous for its 'athleisure' stores, though its top performers reflect its greater diversity and include one of the top Gap outlet stores in Europe, one of the top Nike outlet stores in Europe and the top Guess outlet store in Europe. It opened UK 'firsts' for outlet stores from H&M, Converse, and Haribo.

London Designer Outlet became the first shopping centre in the UK to offer 'store to door' delivery via DropIt with delivery within 24 hours to any postal code in mainland Britain, for a flat rate of £10.50 for an unlimited number of LDO shopping bags condensed into one delivery.

Transport

Trains

Wembley Stadium station for Chiltern Railways is located some 300 yards from London Designer Outlet, while Wembley Park tube station on the Jubilee line and Metropolitan line is half a mile away, accessed through Wembley Park Boulevard and Olympic Way. In addition, Wembley Central station for Southern Railways, London Overground, and the Bakerloo line, is also less than a mile from the centre.

Buses

The centre is served by London Buses routes 83, 92, 182, 206, 223, 224, 297 and 483.[7][8]

Parking
The red-white building here is the LDO car park

LDO has a 1,000-space multi-storey "Red" Car Park, located opposite its main entrance. This car park is also used by Wembley Stadium and The SSE Arena on event days.

In November 2015, British Rapper Tion Wayne filmed a music video for his single Be Like That at the outlet centre.[9]

References
  1. "Quintain Press Release". Quintain. Retrieved 14 September 2014.
  2. All Brand Directory of LDO. (Accessed: 1 January 2017)
  3. Leslie Jones: Wembley Park. Architecture, Projects. (Accessed: 2 January 2017)
  4. https://www.retailgazette.co.uk/blog/2018/11/london-designer-outlet-boasts-20th-consecutive-quarter-growth/
  5. Leslie Jones: Wembley Park. Architecture, Projects. (Accessed: 2 January 2017)
  6. https://www.designingbuildings.co.uk/wiki/London_Designer_Outlet
  7. "Transport for London" (PDF). tfl.gov.uk.
  8. "Transport for London" (PDF). tfl.gov.uk.
  9. "Tion Wayne Shoots New Music Video At London Designer Outlet". Spiff TV. 6 December 2015. Retrieved 4 January 2017.
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