Loretta Ucelli

Loretta M. Ucelli (born March 10, 1954) is a senior communications and management advisor who served as Assistant to the President and Director of White House Communications during the Presidency of Bill Clinton from 1999 – 2001.[1][2][3]

Loretta Ucelli
White House Communications Director
In office
March 10, 1999 – January 20, 2001
PresidentBill Clinton
Preceded byAnn Lewis
Succeeded byKaren Hughes
Personal details
Born (1954-03-10) March 10, 1954
New York City, New York, U.S.
Political partyDemocratic
EducationWest Virginia University (BS)

Early life

Ucelli began her career as the Anchor and News Director of WCLG-FM Radio in Morgantown, West Virginia and later as News Editor for KDKA Radio in Pittsburgh, Pennsylvania.[4] She received a Bachelor of Science in Journalism in 1976 from West Virginia University.[4] She has appeared as a communications expert on television and in print, including as a guest contributor on CNBC. Ucelli lives in New York City.

Biography

While at the White House, Ucelli advised President Clinton on media and messaging strategies for issues including the economy, environment, healthcare, education and foreign policy.[1][5] She was also responsible for initiating the use of the internet in President Clinton’s communication strategy, including the incorporation of “web side” chats. Prior to the White House, Ucelli worked as associate administrator for the United States Environmental Protection Agency (EPA), where she led efforts to transform the EPA’s overall communications strategy.[1][4][5] She also served as a senior ranking communications executive for the American Federation of Government Employees and the National Association of Broadcasters (NAB).[4][5]

Since serving in the Clinton administration, she has held executive vice presidential roles within global corporations and educational institutions including Columbia University and Pfizer.[6][5] An alumnus of West Virginia University (WVU) – where Ucelli won the Distinguished Alumni Award in 2002[1] – she is also a member of the WVU School of Journalism’s Professional in Residence program, where Ucelli works with students and faculty on issues such as the future of journalism.

Today she serves as a member of Baruch College's MA in Corporate Communications Advisory Board; on the Executive Committee of the Public Relations Society of America's New York Chapter; and as a senior advisor to public relations firm Gutenberg Communications.[5] She is also currently Vice President of Communications and Public Affairs at the Peter G. Peterson Foundation[7]

References
  1. Columbia News, "President Bollinger Names Loretta Ucelli Executive Vice President for Communications and External Relations." April 1, 2004.
  2. West Virginia Distinguished Alumni Profile of Loretta M. Ucelli Archived May 26, 2010, at the Wayback Machine
  3. Press Release. "THE WHITE HOUSE: Pres names Ann Lewis as Counselor to Pres, Loretta Ucelli as Director of Communications." March 11, 2009.
  4. Ucelli's Bio on the EPA Website. March 2, 1993
  5. Press Release. "Former Director of White House Communications to Advise Gutenberg Communications." March 31, 2009.
  6. Private Sector Summit on Public Policy, "Models for Action: A Cooperative Initiative of the U.S. Department of State and the PR Coalition." 2007
  7. PRWeek, "Ucelli joins Peter G. Peterson Foundation." May 18, 2010.
Political offices
Preceded by
Ann Lewis		 White House Communications Director
1999–2001		 Succeeded by
Karen Hughes
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