Michimasa Fujino

Michimasa Fujino (藤野 道格, Fujino Michimasa) is a Japanese aeronautical engineer, businessman, entrepreneur, and the founding president and CEO of the Honda Aircraft Company, a subsidiary of the Honda Motor Company. Fujino worked as chief engineer within Honda R&D, then as vice president, before he was named the project leader for HondaJet development. He is also a managing officer of Honda Motor.[3] At Honda Aircraft, he has played a crucial role in the recent growth of the company, and is responsible for the overall strategy of its design, development, certification, marketing, sales, and production of the HondaJet.

Michimasa Fujino
藤野道格
Born1960 (age 60–61)
Tokyo, Japan
EducationUniversity of Tokyo for Aeronautical Engineering, 1984
OccupationPresident & CEO of Honda Aircraft Company
Years active1984–present
Known forHonda Aircraft founder, HondaJet
Notable work
Case Study 4 HondaJet,[1] Design and Development of the HondaJet [2]

For his work at Honda Aircraft, Fujino has received the American Institute of Aeronautics and Astronautics (AIAA) Aircraft Design Award (2012), the SAE International Award, the Clarence L. Kelly Johnson Aerospace and Vehicle Design Award (2014), and the International Council of the Aeronautical Sciences Award for Innovation in Aeronautics. Fujino is the first aircraft designer to receive all four of these awards, as well as the first individual of Asian descent to win the AIAA award, making him a notable figure in the contemporary aviation industry.[4][5]

Background

Education

Fujino holds a Bachelor of Science degree and Doctorate degree in aeronautical engineering from University of Tokyo.[6] He is also currently a fellow in several international organizations, including the American Institute for Aeronautics and Astronautics,[7] the Royal Aeronautical Society,[8] and SAE International.[9] Fujino is also an international member of the National Academy of Engineering.[10]

Career

1984–1997

Fujino joined Honda Motor in 1984.[6] He spent the first two years of his career in the automobile research division working on the development of a new electrical control steering system. Fujino was then assigned to Honda’s aviation research division.[11]

In 1986, Fujino and the Honda aviation team were dispatched to the United States to conduct advanced aeronautics research with the Mississippi State University’s Raspet Flight Research Center. The team developed two experimental aircraft, the MH-01 turboprop and the MH-02 twin-engine light jet.[12] Building on this experience, in 1997 Fujino began work on an entirely new aircraft, which would become the HondaJet.[1]

1997–Current

After spending ten years in the United States, Fujino believed that there was great potential for Honda to enter the aviation industry by offering a high performance light jet. Specifically, he thought if Honda introduced an airplane with both high fuel efficiency and high speed that did not sacrifice cabin volume and luggage space, they could break into the business jet market.[1] Fujino achieved this goal from a technical standpoint by developing an over-wing engine configuration, which allowed for a larger and quieter cabin by removing the engines from the rear of the fuselage to over the wing.[13] His new design also featured a number of other innovations for a general aviation aircraft, including a natural-laminar flow wing, all-composite fuselage, and glass cockpit.[14]

In 2000, Fujino and a small team of engineers began work on the HondaJet prototype at the Piedmont International Airport in Greensboro, North Carolina. On December 3, 2003, the proof-of-concept HondaJet conducted its first successful test flight. In 2006, Fujino was able to convince then-Honda CEO Takeo Fukui to commercialize the HondaJet program.[6] Honda created Honda Aircraft Company, with Fujino appointed as company president and CEO. Between 2006 and 2015, Fujino focused on the dual tasks of developing a company and preparing his proof-of-concept aircraft for FAA type certification. Deliveries of the HondaJet officially began in late 2015 after FAA type-certification was obtained.

Fujino has received several awards for his contributions to aeronautical research and design. In 2015, he was inducted into the Living Legends of Aviation after winning the “Aviation Industry Leader of the Year Award” the previous year.[15] In 2014, Fujino received the International Council of the Aeronautical Sciences (ICAS) “Award for Innovation in Aeronautics.”[16] He received the SAE International “Clarence L. (Kelly) Johnson Aerospace Vehicle Design and Development Award” in 2013, and the American Institute of Aeronautics and Astronautics (AIAA) “Aircraft Design Award” in 2012.[17][18] Fujino is the first individual to receive all four of these awards.[19]

Fujino’s business activities as an entrepreneur have also attracted attention. In 2018, Harvard Business School professor Gary Pisano published a case study that analyzed Fujino’s business development of the HondaJet program;[20] this was later incorporated into Pisano’s 2019 monograph Creative Construction.[21] In 2019, another Harvard Business School professor, Hirotaka Takeuchi, praised Fujino’s business leadership in his work The Wise Company.[22]

Works

Bibliography
  • 2013. Case Study 4, HondaJet (615-647): Fundamentals of Aircraft and Airship Design, Vol.2, Leland M. Nicolai and Grant E. Carichner; Published by American Institute of Aeronautics and Astronautics for the AIAA Education Series ISBN 978-1-60086-898-6.[6]
  • 2012. Aeronautical and Space Sciences Japan, Vol.60, No.4, Development of the HondaJet.
  • 2005. Journal of Aircraft 0021-8669 Vol.42 No.3 (755-764): Design and Development of the HondaJet.[2]
  • 2005. Proceedings: The 36th JSASS Annual Meeting: Design and Development of the HondaJet.
  • 2004. ICAS 2004-1.7.2: Development of the HondaJet.[23]
  • 2004. ICAS 2004-4.10.1: Initial Flight Testing of the HondaJet.[24]
  • 2003. Journal of Aircraft 0021-8669 Vol.40 No.4 (609-615): Natural-Laminar-Flow Airfoil Development for a Lightweight Business Jet.[25]
  • 2003. Journal of Aircraft 0021-8669 Vol.40 No.6 (1177-1184): Wave-Drag Characteristics of an Over-the-Wing Nacelle Business-Jet Configuration.[26]
  • 2003. AIAA-2003-1942: Flutter Characteristics of an Over-the-Wing Engine Mount Business Jet Configuration.[27]

Further reading
  • The Wise Company: How Companies Create Continuous Innovation (Ikujiro Nonaka and Hirotaka Takeuchi, Oxford University Press, 2019)[22]
  • Creative Construction: The DNA of Sustained Innovation (Gary Pisano, PublicAffairs, 2019)[21]
  • “From Business Jet Designer to Company C.E.O.” (The New York Times, 2018)[28]
  • “With Jet, Honda Enters New Realm” (The Wall Street Journal, 2015)[29]
  • “Honda’s Dream Takes Flight" (CNBC, 2014)[30]
  • “Honda Brings Small-Jet Dynamo to Market” (USA Today, 2006)[31]

Notes
  1. https://www.hondajet.com/Content/pdf/tech_papers/NC_vol%202_CS4_HondaJet_Kym15May.pdf
  2. http://www.hondajet.com/Content/pdf/tech_papers/Journal_of_Aircraft_Vol42_No3_P755_P764_HondaJet.pdf
  3. "Honda to Make Changes to its Corporate Executive Structure". Honda Motor. February 18, 2020. Retrieved October 16, 2020.
  4. ""Award for Innovation in Aeronautics" Given to Honda Aircraft Company President Michimasa Fujino by the International Council of the Aeronautical Sciences". www.hondajet.com. Retrieved 17 August 2017.
  5. Fujino, Michimasa (April 27, 2014). "Chick it out: Honda's new jet". The Edge (Interview). Interviewed by Kaori Enjoji. Greensboro, NC: CNBC. Event occurs at 05:40. Retrieved October 15, 2020.
  6. http://www.hondajet.com/Content/pdf/tech_papers/NC_vol%202_CS4_HondaJet_Kym15May.pdf
  7. "AIAA ANNOUNCES FELLOWS AND HONORARY FELLOWS — CLASS OF 2015" (PDF). AEROSPACE AMERICA. American Institute of Aeronautics and Astronautics. 2015. p. B9. Archived from the original (PDF) on July 9, 2019. Retrieved July 10, 2019.
  8. "Elections - Fellows" (PDF). AEROSPACE. Royal Aeronautical Society. 2017. p. 60. Archived from the original (PDF) on July 9, 2019. Retrieved July 10, 2019.
  9. "New SAE Fellow Class honored". UPDATE. SAE International. 2018. p. 8. Archived from the original (PDF) on June 10, 2018. Retrieved July 10, 2019.
  10. "Dr. Michimasa Fujino". National Academy of Engineering. Retrieved July 10, 2019.
  11. "HondaJet: On a Wing and a Dare". airportjournals.com. 1 February 2007. Retrieved 17 August 2017.
  12. Muller, Joann. "How The HondaJet Took Flight: An Engineer's 29-Year Obsession". forbes.com. Retrieved 17 August 2017.
  13. Fujino, Michimasa (May–June 2005). "Design and Development of the HondaJet" (PDF). Journal of Aircraft. 42 (3): 755–764. doi:10.2514/1.12268. Retrieved October 15, 2020.
  14. Fujino, Michimasa; Yuichi Yoshizaki; Yuichi Kawamura (July–August 2003). "Natural-Laminar-Flow Airfoil Development for a Lightweight business Jet" (PDF). Journal of Aircraft. 40 (4): 609–615. doi:10.2514/2.3145. Retrieved October 15, 2020.
  15. "HONOREES". Living Legends of Aviation. Archived from the original on July 8, 2019. Retrieved July 9, 2019.
  16. "ICAS Awardees 2014" (PDF). International Council of the Aeronautical Sciences. 2014. Archived from the original (PDF) on March 17, 2015. Retrieved July 9, 2019.
  17. "Clarence L. (Kelly) Johnson Aerospace Vehicle Design and Development Award". SAE International. 2019. Archived from the original on May 31, 2019. Retrieved July 9, 2019.
  18. "Aircraft Design Award". American Institute of Aeronautics and Astronautics. 2019. Archived from the original on June 24, 2019. Retrieved July 9, 2019.
  19. ""Award for Innovation in Aeronautics" Given to Honda Aircraft Company President Michimasa Fujino by the International Council of the Aeronautical Sciences". Business Wire. September 10, 2014. Retrieved October 22, 2020. Fujino has received international recognition for his pioneering contributions to aerospace and aircraft design with the HondaJet. He is the first aircraft designer to receive the American Institute of Aeronautics and Astronautics (AIAA) Aircraft Design Award (2012), the SAE International the Clarence L. (Kelly) Johnson Aerospace and Vehicle Design Award (2014) and the ICAS Award for Innovation in Aeronautics.
  20. Pisano, Gary; Shulman, Jesse (January 2018). "Flying into the Future: HondaJet". Harvard Business School Case (618–012): 1–17. Retrieved August 20, 2020. Cite journal requires |journal= (help)
  21. Pisano, Gary (January 2019). Creative Construction: The DNA of Sustained Innovation. New York: PublicAffairs. pp. 8, 111–112, 123–124. ISBN 978-1-61039-877-0.
  22. Nonaka, Ikujiro; Takeuchi, Hirotaka (2019). The Wise Company: How Companies Create Continuous Innovation. New York: Oxford University Press. pp. 7–19. ISBN 9780190497019.
  23. http://www.icas.org/ICAS_ARCHIVE/ICAS2004/PAPERS/582.PDF
  24. http://www.icas.org/ICAS_ARCHIVE/ICAS2004/PAPERS/437.PDF
  25. http://www.hondajet.com/Content/pdf/tech_papers/Journal_of_Aircraft_Vol40_No4_P609_P615_SHM_1_NLF.pdf
  26. http://www.hondajet.com/Content/pdf/tech_papers/Journal_of_Aircraft_Vol40_No6_P1177_P1184_Wave_Drag_OTWEM.pdf
  27. http://www.hondajet.com/Content/pdf/tech_papers/AIAA_2003_1942_Flutter.pdf
  28. Olsen, Patricia R. (October 12, 2018). "From Business Jet Designer to Company C.E.O." nytimes.com. New York Times. Retrieved August 20, 2020.
  29. Ostrower, Jon (May 17, 2015). "With Jet, Honda Enters New Realm". wsj.com. Wall Street Journal. Retrieved October 15, 2020.
  30. Fujino, Michimasa (April 27, 2014). "Chick it out: Honda's new jet". The Edge (Interview). Interviewed by Kaori Enjoji. Greensboro, NC: CNBC. Retrieved October 15, 2020.
  31. Barbara De Lollis (September 26, 2006). "Honda Brings Small Jet Dynamo to Market". USA Today International Edition.
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