Moncler

Moncler is an Italian luxury fashion brand mostly known for its skiwear. Founded in 1952 by René Ramillon and André Vincent,[3] Moncler took its name from the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France. The brand was bought by Italian entrepreneur Remo Ruffini in 2003, transforming and reinventing the almost bankrupt company[4] and listed it on the Milan Stock Exchange in 2013. In December 2020, Moncler purchased a 100% stake of Italian luxury sportswear brand Stone Island in a reported €1.15 billion acquisition.[5]

Moncler S.p.A.
TypeSocietà per azioni
BIT: MONC
FTSE MIB Component
IndustryFashion
Founded1952 (1952) in Monestier-de-Clermont, France
HeadquartersMilan, Trebaseleghe (PD), Italy
Key people
Revenue €1,420.1 million[1] (2018)
€332.4 million[1] (2018)
Number of employees
4,155 [1] (2018)
Websitemoncler.com

History
Rue du Faubourg Saint-Honoré in Paris, location of Moncler's flagship store

The name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble, France.[6] The first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their overalls in the small mountain establishment.[7]

The first to note them and realize their potential was French mountaineer Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray".[8]

In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to K2, which culminated with the conquest of the earth's second-highest summit by Achille Compagnoni and Lino Lacedelli.[9][10] Moncler also accompanied the French expedition which reached the summit of Makalu in 1955[11] and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964.[12] On occasion of the Grenoble Winter Olympics in 1968,[13][14] Moncler became the official supplier of the French national downhill skiing team.[13]

In 2003, Moncler was bought out by Italian entrepreneur Remo Ruffini, chairman and CEO, who was to introduce the strategy of the global quilted jacket.[15]

An IPO of Moncler on the Milan Stock Exchange took place on 16 December 2013, with an initial value of €10.20 per share.[16] The shares were 27 times oversubscribed and rose 47% on the first day, resulting in a market capitalization of more than €4 billion.[17][16][18]

In February 2018 Moncler launched the Moncler Genius project, a new creative and business model where well-known designers create distinct collections interpreting Moncler's identity that are released on a monthly basis.[19][20][21]

Collections
  • Moncler: main line for men and women
  • Moncler Enfant: kidswear collection [22]
  • Moncler Grenoble: the skiwear collection made its debut in New York in 2010 during New York Fashion Week[23]
  • Moncler Gamme Rouge: Moncler's haute couture collection designed by Alessandra Facchinetti and then by Giambattista Valli. From 2008 to 2018, the collection was presented during Paris Fashion Week. The collaboration and collection have concluded with the Spring-Summer 2018 collection.[24]
  • Moncler Gamme Bleu: men's collection designed by Thom Browne and presented at Milan Fashion Week.[25] The collaboration and collection have concluded with the Spring-Summer 2018 launch.[26]
  • Moncler O: A collaboration between Moncler and Off-White c/o Virgil Abloh (Fall-Winter 2016-17 and Spring-Summer 2017 collections)[27]
  • Moncler C: A collaboration between Moncler and British designer Craig Green (Fall-Winter 2017-18 and Spring-Summer 2018 collections)[28]

In 2018 Remo Ruffini conceived the Moncler Genius project, where designers create collections interpreting Moncler's identity that are released on a monthly basis.[19][20][21]

Collaborations

The following photographers have collaborated with Moncler for institutional campaigns:

Major shareholders
As of July 2019[38][39]
Shareholder Stake (% of ordinary shares)
Ruffini Partecipazioni S.r.l. 25.4%
Blackrock Inc. 5.0%
Morgan Stanley Asia Limited 3.0%
Treasury shares 2.2%
Market 64.4%

Counterfeiting

To deal with counterfeiting, the company instituted an online code verification system to check purchased products.[40]

See also

References
  1. "Results 2018" (PDF). Retrieved 15 March 2019.
  2. "How CEO Remo Ruffini Is Reinventing Moncler for a Faster Fashion World". Retrieved 12 October 2018.
  3. "The adventures of Moncler's feathered mascot Monduck". Retrieved 31 May 2019.
  4. Vardi, Nathan. "Remo Ruffini Could Become A Fashion Billionaire Selling $1,000 Puffy Jackets". Forbes. Retrieved 2021-02-08.
  5. Moncler to buy Stone Island in deal that values rival at €1.15bn https://www.ft.com/content/ce0706d8-4e19-44b9-9f0a-1a276ab3170ctitle= Moncler to buy Stone Island in deal that values rival at €1.15bn Check |url= value (help). Retrieved 7 December 2020. Missing or empty |title= (help)
  6. "Moncler chief Remo Ruffini: the man behind the $1,000 puffa". Retrieved 25 March 2019.
  7. "Moncler earning surpass 1 billion dollars". Retrieved 25 March 2019.
  8. "How Did Remo Ruffini Turn the Humble Down Jacket into a Multibillion-Dollar Empire?". Retrieved 25 March 2019.
  9. "The secret of Moncler's success". Retrieved 25 March 2019.
  10. "Moncler worn on K2 expedition at auction". Retrieved 25 March 2019.
  11. "The race to make the warmest winter clothes". Retrieved 25 March 2019.
  12. "Moncler's Remo Ruffini: the puff daddy who made the ski jacket a style staple". Retrieved 25 March 2019.
  13. "Moncler skiwear is put through its paces". Retrieved 25 March 2019.
  14. "Peggy Fleming and the 1968 Winter Olympics". Retrieved 25 March 2019.
  15. "Interview: Remo Ruffini, chairman & creative director of The Moncler Group". Retrieved 25 March 2019.
  16. Martens, Cynthia (12 December 2013). "Moncler Prices Shares for IPO". WWD. Retrieved 12 December 2013.
  17. Bray, Chad (16 December 2013). "Moncler Shares Close Up 47% in Market Debut". New York Times. Retrieved 3 January 2014.
  18. "Moncler shares rise more than 40% on market debut". Retrieved 25 March 2019.
  19. "Moncler 5 Craig Green". Retrieved 6 February 2019.
  20. "Moncler's new collection is genius, literally". Retrieved 6 February 2019.
  21. "There's a full-length puffer gown from Moncler for your next freezing cold black tie event". Retrieved 6 February 2019.
  22. "Moncler Strengthens Partnership With UNICEF". Retrieved 4 June 2019.
  23. "Moncler 3 Grenoble". Retrieved 4 June 2019.
  24. "Moncler's New Strategy: 'Super 8' Group of Designers". Retrieved 11 February 2019.
  25. "Moncler Gamme Bleu". Retrieved 12 February 2019.
  26. "Moncler's New Strategy: 'Super 8' Group of Designers". Retrieved 12 February 2019.
  27. "An Exclusive First Look at Moncler O, Off-White and Moncler's New Collaboration". Retrieved 4 June 2019.
  28. "Moncler Just Made the Most Stylish Winter Clothes". Retrieved 4 June 2019.
  29. "A Film About a Jacket — and a Dog". Retrieved 12 February 2019.
  30. "Bruce the Great: Woof!". Retrieved 12 February 2019.
  31. "How Wall Street Puffed Up Sales of $800 Down Parkas". Retrieved 12 February 2019.
  32. "Moncler Gamme Rouge Fall Winter 2014.15 by Steven Meisel". Retrieved 15 March 2019.
  33. "Liu Bolin 'Disappears' in an Iceberg for Moncler Fall Ads". Retrieved 23 July 2019.
  34. "L'arte mimetica negli scatti di Liu Bolin a Roma". Retrieved 23 July 2019.
  35. "Moncler Taps 19 Talents for its Fall 2018 Ad Campaign". Retrieved 12 February 2019.
  36. "The Will Smith and Moncler hook-up is genius". Retrieved 23 July 2019.
  37. "Moncler introduces the Poldo Dog Couture". nss magazine. Retrieved 2019-11-27.
  38. "Consob". Retrieved 23 July 2019.
  39. "Shareholding". Retrieved 23 July 2019.
  40. "Moncler". Moncler. 23 December 2015. Retrieved 7 July 2016.
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