Motivate Media Group

Motivate Media Group (previously known as Motivate Publishing) is a media company based in Dubai, United Arab Emirates. It was founded in 1979 by Ian Fairservice,[1] and today has offices in Abu Dhabi (the capital of the UAE) and London. It is operated in partnership between Ian Fairservice and Obaid Al Tayer, who is the chairman of the Al Tayer Group and the UAE’s Minister of State for Finance.

The company was established with the launch of Whats On,[2] the first English language magazine in the Persian Gulf region. The magazine’s primary readership was budding tourists and the UAE’s expat community. Today, Motivate Media Group publishes a variety of magazines, including Emirates Woman, Gulf Business, Campaign Middle East, Identity, and Business Traveller Middle East.

It also publishes magazines directly for clients such as Emirates Airlines (Open Skies) and Jumeirah Hotel Group (Jumeirah).

Motivate Media Group publishes books on topics related to the Middle East under its Books Arabia division. So far it has published books by authors such as Sheikh Mohammed bin Rashid Al Maktoum[3] (the Prime Minister of the UAE and ruler of Dubai), Wilfred Thesiger, Yusuf Islam (Cat Stevens), and Khalaf Al Habtoor[4] (founder and chairman of Al Habtoor Group)

Divisions and partnerships

Motivate Val Morgan was formed in 1989, and is a joint venture between Val Morgan Cinema Network (a division of Hoyts) . It offers advertising in cinemas across the UAE, Lebanon, Oman, Egypt and Saudi Arabia (through MUVI Cinemas[5]).

Motivate VAMP (which is a regional partnership of Vamp Brands) helps put advertising clients in touch with social media influencers.

Motivate Media Group also hosts the Dubai Lynx International Advertising Festival and Awards, an advertising and marketing event held in partnership with the Cannes Lions International Advertising Festival.

Main publications
  • Whats On (Dubai and Abu Dhabi): A guide to UAE entertainment, restaurants, and events.
  • Emirates Woman: A monthly woman’s lifestyle magazine.
  • Gulf Business: Monthly magazine that covers various business sectors in the GCC.
  • Identity: Architecture, design and interors magazine.
  • Open Skies: The in-flight magazines for Emirates Airlines.
  • Jumeirah: Monthly magazine produced by Jumeirah Hotel Group.
  • Campaign Middle East: The regional version of the advertising and media magazine. It is licensed from Haymarket Media Group.
  • Business Traveller: Magazine based on the business travel industry. Licensed from London’s Panacea Media Group.
  • Golf Digest Middle East: The Middle Easter edition of Discovery, Inc.'s golf and lifestyle magazine. Previously, it was owned and operated by Conde Nast.[6]

References
  1. Godinho, Varun (2020-10-13). "Revealed: Gulf Business Awards 2020 judges". Gulf Business. Retrieved 2021-01-20.
  2. "35 years of What's On in Dubai". What's On. 2013-11-18. Retrieved 2021-01-20.
  3. "Sheikh Mohammed celebrates milestone with new book". What's On. 2019-02-17. Retrieved 2021-01-20.
  4. "Khalaf Ahmad Al Habtoor Publications". KhalafAlHabtoor.net. Retrieved 2021-01-20.
  5. "MUVI Cinemas partners with Motivate Val Morgan for screen advertising in Saudi Arabia". Campaign Middle East. Retrieved 2021-01-20.
  6. Tracy, Marc (2019-05-13). "Condé Nast Sells Golf Digest to Discovery Inc. (Published 2019)". The New York Times. ISSN 0362-4331. Retrieved 2021-01-20.


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