NEOMA Business School

NEOMA Business School is a French top Grande école, a business and management school recently founded, in 2013 following the merger of Reims Management School (founded in 1928) and Rouen Business School (founded in 1871).

NEOMA Business School
Former name
Merger of Reims Management School (1928) and Rouen Business School (1871)
MottoBe passionate. Shape the future
TypeGrande école, Business school
Established2013
Budget85 million euros
PresidentMichel-Edouard Leclerc
DeanDelphine Manceau
Academic staff
170 permanent faculty members
Students9,500
Location
Reims, Rouen, Paris
,
FRANCE
LanguageFrench and English
Websitewww.neoma-bs.com (engl.)

NEOMA BS offers a wide range of educational programmes covering all fields of management such as bachelor's degrees, Master in Management, MBA and EMBA programs, specialized MSc programs, a PhD in management, and various executive education offerings. The school is consistently rated by the Financial Times, The Economist and Challenges as one of the top business schools in continental Europe and one of the leading business schools worldwide.

NEOMA is part of the Conférence des Grandes écoles, and is one of the only 1% of business schools in the world holding the Triple accreditation from the three international accreditation organisations, EQUIS, AACSB and AMBA. Presided over by Michel-Edouard Leclerc, the school has the status of a Consular Higher Education Institution (EESC). The school dean is Delphine Manceau.

Its student body is made up of 9,500 students, 25% of whom come from international backgrounds. The students study on the three different campuses in Reims, Rouen and Paris. Its merged Alumni Network is one of the leading alumni networks in France, with 72,000 graduates.

History

The Advanced Business School of Rouen was created in 1873. It took the name Rouen Business School at the beginning of the new millennium.

The Advanced Business School of Reims was created in 1928. It took the name Reims Management School at the beginning of the new millennium.

NEOMA Business School was created at the start of the 2013 school year following the merger of the two founding schools. This merger was carried out by the Reims and Rouen Chambers of Commerce and Industry.

Educational programmes

A large portfolio of programmes, from bachelor's degrees to Executive Education :

  • A general flagship programme: Masters in Management 2/3-year > 5-year
  • Specialised programmes: TEMA (innovation & digital) undergraduate > 5-year bachelor's degree; ECAL Bachelor's degree > 3-year bachelor's degrees
  • International and multicultural programmes: CESEM undergraduate > 4-year bachelor's degree
  • Programmes with a strong corporate focus: Global BBA undergraduate > 4-year bachelor's degree
  • Advanced programmes: Advanced Masters or Masters of Science, full-time or block release, taught in French or English 4/5-year bachelor's degree > 5-year bachelor's degree
  • Executive Education: a Global Executive MBA and an adaptable offer for companies and working executives
  • Doctoral school: DBA and PhD in Management

Innovative experiential pedagogy has a central focus in the school's courses, with role-playing, peer learning and “Learning how to learn” orientation. The school is a forerunner in the use of immersive virtual reality (IVR) in its management courses.

International

The school teaches its students to apply solid managerial skills in a globalised and multicultural professional environment. In addition to providing multicultural exposure on its campuses, the curriculums include periods of cultural immersion through student exchanges at its 335 partner schools and in companies abroad.

NEOMA Business School, after being specifically selected by the Hanban, launched in 2014 the first Confucius Institute for Business of France, and the seventh in the world.[1][2] Other Confucius Institutes for Business are notably present in the London School of Economics[3] and the New York State University.[4] NEOMA Business School, which welcomes each year 300 Chinese students, has many Chinese academic partners, among which Renmin University, the Beijing University of International Business and Economics, Nankai University and Wuhan University.[5] NEOMA BS stated that the institute will act as a platform dedicated to the optimisation of economic relations between China and France by providing solutions and helping local companies develop their business activities in China.[6] Laurent Fabius, a former French Foreign Minister, inaugurated the event.[2] That same year, NEOMA Business School opened a Doctorate of Business Administration programme in Shanghai.[7]

Faculty and Research

170 professors, 60% of whom come from international backgrounds, possess the expertise to cover all fields of business management. Their research is used in the courses and is the springboard for scientific debates at the school.

The school is ranked in two categories of the prestigious 2018 and 2019 Shanghai Ranking.

Seven areas of expertise respond to the challenges and concerns of businesses in a transformational context: Fintech & Cryptofinance, Mobility, Entrepreneurship, Europe-Asia, Auditing & Consulting, Leadership and the Luxury Industry.

Entrepreneurship

With an incubator on each campus and two specialised accelerators (Mobility in Rouen and EdTech in Reims), the school has 100 start-ups launched since 2011 to its credit, 50 more projects in incubation and more than 200 projects in pre-incubation per year.

A very active student association life (88 student associations), an annual event for meeting start-ups, real-life exercise in start-up creation on the campuses and specific programmes in France and abroad go on to complete the school's commitment to its entrepreneurial spirit.

Rankings

Between 2018 and 2020, the school rose four places on average in the national rankings in France. In 2020, it was ranked 6th in the Challenges business schools ranking.[8]

Internationally, it was ranked 28th in the 2020 Financial Times ranking of Masters in Management programs[9] and 19th in The Economist.[10]

Alumni

The NEOMA Alumni network brings together and connects nearly 72,000 graduates and future graduates. The merger of the two former schools has helped to develop the fourth most active alumni network among French business schools.

Several NEOMA alumni:

Wilfried Guerrand, MiM 1993, managing director, Hermès Femmes, and managing director of digital projects, Hermès International

Shi Weillang, CESEM 2005, CEO, Huawei France

Edouard Dinichert, TEMA 2003, Director, Global Programmatic Partnership, Amazon (New-York)

Frank Fangueiro, EMBA 2013, HR Director, ECONOCOM

Jean-Baptiste Santoul, MiM 1992, CEO, Ferrero France

  • The Rouen Campus possesses a castle.
  • Main building of the Reims Campus.
  • Inside of one of the Reims campus buildings.

References
  1. (in French) Quand Confucius fait du business en Normandie, Le Figaro Étudiant, 28 March 2014
  2. (in French) Premier institut Confucius orienté "business" en France inauguré à Rouen, Le Nouvel Observateur, 28 March 204
  3. Confucius Institute for Business London, London School of Economics
  4. Confucius Institute for Business, New York State University
  5. Dean of NEOMA Business School talks about cooperation with Chinese universities, CNTV, 12 October 2013
  6. NEOMA Business School launches the first Business Confucius Institute in France, NEOMA Business School, 28 March 2014
  7. NEOMA BS opens an executive DBA in Shanghai, NEOMA Business School, 19 September 2014
  8. "Le classement 2020 des écoles de commerce". challenges.fr.
  9. "Business school rankings". rankings.ft.com.
  10. "Masters in Management 2019 Ranking". www.economist.com.

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