Nadao Bangkok

Nadao Bangkok Co., Ltd. (Thai: นาดาว บางกอก) is a Thai media company. It does business in artist management and film, television and music production. It is a partially owned subsidiary of the film studio GDH 559 (itself a subsidiary of entertainment conglomerate GMM Grammy), and is also held by Songyos Sugmakanan, one of GDH's regular directors, who serves as the company's CEO.

Nadao Bangkok Co., Ltd.
Native name
บริษัทนาดาว บางกอก จำกัด
TypeSubsidiary
Industry
FoundedSeptember 9, 2009 (2009-09-09) in Bangkok, Thailand
FounderSongyos Sugmakanan
Headquarters92/14 Soi Sukhumvit Road 31, Khlong Tan Nuea, Watthana District,
Bangkok
,
Thailand
Key people
ProductsMedia, film, television, mass media
Owners

The company was established in 2009 under GDH's predecessor GTH, and initially focused only on talent management for GTH's actors. It branched into television production with the 2013 hit TV series Hormones, and has since regularly produced content for television and streaming services. A music production arm, Nadao Music, was launched in 2019 as a creative venue for artists under the company's umbrella.

As of October 2020, the company has 36 actors signed under its label. Most are young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.

History

Nadao Bangkok Co., Ltd. was registered on September 9, 2009.[1] The company was founded as a partially owned subsidiary of film studio GMM Tai Hub (GTH) to manage its growing roster of actors and help develop their talents. It was headed by Songyos Sugmakanan, who had directed several films with GTH.[2]

During its first few years, the company focused on casting and artist management, but struggled to generate revenue. In 2012, Songyos conceived the teen drama television series Hormones to create acting opportunities for the company's teenage actors. The series, released in 2013, became widely popular, prompting the company to produce two subsequent seasons. Hormones's success became a turning point for Nadao, giving it a renewed focus on content production for television as well as the streaming service Line TV, for whose 2015 launch Nadao produced the miniseries Stay.[2]

As GTH was dissolved at the end of 2015 due to internal disagreements, its holdings in Nadao Bangkok were transferred to its successor GDH 559. Nadao further expanded as it partnered with concert organizer 4nologue to launch the boy group Nine by Nine in 2018, releasing its first mainstream prime-time series In Family We Trust as part of the project. By 2020, its staff had grown to fifty, up from eight during the creation of Hormones.[2]

The company launched an in-house record label, Nadao Music, as a business unit in 2019. Aimed at opening up opportunities in music to its artists, its first release, "Rak Tid Siren" (รักติดไซเรน, "My Ambulance"), the soundtrack to its 2019 series My Ambulance, became one of the most popular songs of the year.[3] Singer Supol Phuasirirak was brought on as the unit's director and main producer. The company also launched a talent development unit, titled Nadao Academy, to recruit new members, in 2020.[4]

Operations

Nadao Bangkok is 40% owned by Songyos, who serves as its CEO, 30% by GDH, 10% by Hub Ho Hin Bangkok (GDH's minority owner), and 20% by others (as of 2020).[5] Its board of directors include Boosaba Daorueng (CEO of GDH's majority owner GMM Grammy), Jina Osothsilp (CEO of GDH), Songyos, Rojjarek Luerojwong, and Jongjit Inthung (Nadao's senior artist manager). The company has an authorized capital of 2 million baht (US$60,000 in 2009), and is headquartered at 92/14 Soi Sukhumvit 31, Khlong Ton Nuea Subdistrict, Watthana District, Bangkok.[1]

Nadao does business in three main areas: artist management, production, and music. The company generated a revenue of 370 million baht in 2019.[4] Of this, 60–70 percent comes from its artist management business, and the rest from production. (The music unit has not yet become profitable, as of October 2020.) However, its production business yields higher profit margins of 20–30 percent, while artist management yields 8–15 percent.[2]

With Songyos and his team's background in film, Nadao regularly employs filmmaking techniques in its creative process rather than those typical of traditional television productions. This has resulted in higher costs (production of Nadao series cost about 2.5 million baht per episode, compared to 1.4–1.5 million for most mainstream prime-time series) which limit the company's capacity, though Songyos insists on maintaining quality as a distinctive feature of their output.[2]

Actors

As of October 2020, the company has 36 actors signed under its label.[2] Most are young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.[4]

Current

Senior

First Gen

Next Gen

New Gen

Former

Works

Television series
YearTitleCastDirector(s)Original broadcast dateNetworkProduction company
2013Hormones: The SeriesPachara Chirathivat
Ungsumalynn Sirapatsakmetha
Suttata Udomsilp
Chutavuth Pattarakampol
Sirachuch Chientaworn
Gunn Junhavat
Sananthachat Thanapatpisal
Thanapob Leeratanakajorn
Supassara Thanachat		Songyos Sugmakanan
Kriangkrai Vachiratamporn		May 18 – August 17, 2013One31GTH
2014Hormones: The Series Season 2July 12 – October 18, 2014GMM 25
GTH On Air		GTH
Jor Kwang Films
2015Stay: Saga...Love AlwaysSunny Suwanmethanont
Supassra Thanachat
Thiti Mahayotaruk
Teeradon Supapunpinyo		Songyos SugmakananFebruary 21 – March 14, 2015
June 27 – July 18, 2015		LINE TV
GMM 25
GTH On Air		GTH
Hormones 3: The Final SeasonThiti Mahayotaruk
Nichaphat Chatchaipholrat
Narikun Ketprapakorn
Nutchapan Paramacharenroj
Teeradon Supapunpinyo
Kanyawee Songmuang
Wongravee Nateetorn
Narupornkamol Chaisang
Sananthachat Thanapatpisal
Kemisara Paladesh		Songyos Sugmakanan
Kriangkrai Vachiratamporn		September 19 – December 19, 2015One31
GTH On Air		GTH
Jor Kwang Films
2016At UsOabnithi Wiwattanawarang
Chayanit Chansangavej
Phakin Khamwilaisak		Songyos SugmakananMarch 26 – April 30, 2016LINE TVLINE Thailand
I Hate You, I Love YouSuttata Udomsilp
Sananthachat Thanapatpisal
Oabnithi Wiwattanawarang
Krissanapoom Pibulsonggram
Wongravee Nateetorn		Songyos Sugmakanan
Wanweaw Hongvivat
Naruebet Kuno		September 24, 2016 – January 14, 2017
2017Project S The SeriesSPIKE
Oabnithi Wiwattanawarang
Thiti Mahayotaruk
Papungkorn Lerkchaleampote
Side by Side
Thanapob Leeratanakajorn
Wongravee Nateetorn
Suquan Bulakul
SOS Skate Our Souls
Teeradon Supapunpinyo
Chayanit Chansangavej
Narupornkamol Chaisang
Toni Rakkaen
Shoot! I Love You
Narikun Ketprapakorn
Krissanapoom Pibulsonggram
Chanon Santinatornkul
Kanyawee Songmuang		Pichaya Jarasboonpracha
Naruebet Kuno
Phat Bunhapat
Tanida Hantaweewatana		May 20, 2017 – January 27, 2018GMM 25GDH 559
Jor Kwang Films
Hub Ho Hin Bangkok
2018In Family We TrustNappon Gomarachun
Patravadi Mejudhon
Songsit Roongnophakunsri
Saksit Tangthong
Kathaleeya McIntosh
Sopitnapa Choompanee
Apasiri Nitibhon
Phollawat Manuprasert
Supoj Chancharoen
Kejmanee Wattanasin
Pimmara Charoenpakdee
Thanapob Leeratanakajorn
Krissanapoom Pibulsonggram
Teeradon Supapunpinyo
Chonlathorn Kongyingyong
Lapat Ngamchaweng
Paris Intarakomalyasut
Sivakorn Adulsuttikul
Jackrin Kungwankiatichai
Vachirawich Aranthanawong
Kanyawee Songmuang
Sawanya Paisarnpayak
Pitisak Yaowananon
Chavalit Chittanant
Thaneth Warakulnukroh		Songyos SugmakananSeptember 14 – November 10, 2018One31The One Enterprise
4NOLOGUE
2019Great Men AcademyChanyapuk Numprasop
Teeradon Supapunpinyo
Krissanapoom Pibulsonggram
Paris Intarakomalyasut		Wanweaw Hongvivat
Weawawan Hongvivat		February 6 – March 27, 2019
July 5 – August 30, 2019
May 14 – July 2, 2020		LINE TV
One31		LINE Thailand
My AmbulanceSunny Suwanmethanont
Davika Hoorne
Kanyawee Songmuang
Wongravee Nateetorn		Naruebet KunoSeptember 6 – October 26, 2019One31The One Enterprise
2020 I Told Sunset About You Part 1Putthipong Assaratanakul
Krit Amnuaydechkorn		Naruebet KunoOctober 22 – November 19, 2020LINE TV
One31		LINE Thailand
2021 BlackoutChonlathorn Kongyingyong
Narupornkamol Chaisang
Oabnithi Wiwattanawarang
Violette Wautier		TBAFebruary 1 – February 11, 2021AIS PLAYTBA
I Told Sunset About You Part 2Putthipong Assaratanakul
Krit Amnuaydechkorn		Meen Tossaphon RiantongMarch 11 – April 8, 2021 (DELAYED)LINE TVLINE Thailand

Film
YearTitleCastDirector(s)Release dateProduction company
2011The BillionairePachara ChirathivatSongyos SugmakananOctober 20, 2011GTH
2021 W (working title) TBA TBA TBA GDH 559

Short film
YearTitleCastDirector(s)Production company
2011Confident That More Than a Million Thais Hate MethawiJarinporn JoonkiatNawapol ThamrongrattanaritMind Artworks
2016SanctuaryBamBam
Thanapob Leeratanakajorn
Thiti Mahayotaruk
Teeradon Supapunpinyo
Park Jin-young
Mark Tuan		Songyos Sugmakanan4NOLOGUE

Nadao Music
TitleArtist(s)Release date
Rak Tit Siren (My Ambulance)PARIS & PEARWAHAugust 14, 2019
Love MessageSunny Suwanmethanont & Sky WongraveeSeptember 8, 2019
Tok Lum Rak (Heartbeat)Mai DavikaOctober 2, 2019
Mai Penrai Rok (It's O.K.)Thanaerng KanyaweeOctober 5, 2019
You Are My EverythingBillkinOctober 12, 2019
Rak Tit Siren (My Ambulance) (Midnight Version)PARISOctober 18, 2019
Didi (UNEXPECTED)JAYLERR & PARISFebruary 7, 2020[6]
Hom Thoe (Scent of Love)PARIS feat. Toey JarinpornMarch 5, 2020
Kot Nai Chai (Hug in the Heart)Billkin feat. JAYLERRApril 23, 2020[7]
Loh-maa Mai Chai Bplaa (A Dolphin isn't a Fish)NanaJuly 15, 2020
กีดกัน-Skyline (I Told Sunset About You)BillkinSeptember 30, 2020
เจอกันก็พัง ห่างกันก็ร้ายPEARWAHOctober 27, 2020
แปลไม่ออก-Can't translate (I Told Sunset About You)BillkinOctober 29, 2020
หรูเหอ 如何-Skyline (I Told Sunset About You)PPNovember 5, 2020
โคตรพิเศษ (Freaking Special) (I Told Sunset About You)BillkinNovember 19, 2020
โคตรพิเศษ (Freaking Special) (I Told Sunset About You)PPNovember 19, 2020
ใจมันรู้สึก NUDEJAYLERR X PARISNovember 23, 2020
มันดีเลยเป๊ก ผลิตโชค x PEARWAH x Billkin x PPDecember 24, 2020

Television programs
  • Hang Over Thailand – every Thursday at 8:00 am on Travel Channel Thailand from 2011-2012.
  • Frozen Hormones – every Sunday at 10:30 am on One31 from June 21 to September 13, 2015.
  • Hang Over Thailand 2015 – every Sunday at 10:00 am on One31 / 12:00 pm on LINE TV from September 20 to October 11, 2015.
  • Hang Over Thailand 2016 – every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV from April 24 to December 25, 2016.
  • Game of Teens – every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV from February 5, 2017 to February 18, 2018.
  • Hang Over Thailand 2020 - every Saturday at 10:30 am on YouTube channel of Nadao Bangkok from January 9, 2021.

References
  1. "2.5 พันล.!รายได้ปี'60 3 ผู้ผลิต'เลือดข้นคนจาง' ก่อน #ใครฆ่าประเสริฐ ติดลมบน?". Isranews Agency (in Thai). October 7, 2018. Retrieved November 9, 2020.
  2. Arty Siriluck (October 16, 2020). "เปิดเส้นทาง 11 ปี "นาดาวบางกอก" จากกำไร 26,000 บาท สู่โปรดักชั่นมือทองของ GDH". Positioning Magazine (in Thai). Retrieved November 9, 2020.
    "คุยกับ 'ย้ง ทรงยศ' จากผู้กำกับสู่ผู้บริหาร และการเดินทางกว่า 11 ปีของนาดาวบางกอก". Marketeer Online (in Thai). October 12, 2020. Retrieved November 9, 2020.
  3. Bunnag, Tatat; Chaiyong, Suwitcha (December 30, 2019). "The sounds of 2019". Bangkok Post. Retrieved November 9, 2020.
  4. เบ็ญจวรรณ รัตนวิจิตร (February 5, 2020). "เปิดอาณาจักร GDH-นาดาว ส่งความสุขทุกคน ทุกแพลตฟอร์ม". Forbes Thailand (in Thai). Retrieved November 9, 2020.
    Arty Siriluck (January 31, 2020). "GDH ครองตลาดหนังไทย รายได้ 471 ล้าน เปิดกลยุทธ์ 2020 ลุยหนัง-ซีรีส์-ปั้นศิลปินใหม่". Positioning Magazine (in Thai). Retrieved November 9, 2020.
    "ความท้าทาย "GDH - นาดาว" สร้างโมเดลธุรกิจโตอย่างยั่งยืน ต้องเป็นมากกว่าผู้ผลิตหนัง-ซีรีส์-ดูแลศิลปิน". Marketing Oops! (in Thai). February 2, 2020. Retrieved November 9, 2020.
  5. "จะไปเป็นดาว". Thairath (in Thai). September 1, 2020. Retrieved December 4, 2020.
  6. https://nineentertain.mcot.net/view/5e3e5c99e3f8e40af9418b9b
  7. https://www.khaosod.co.th/entertainment/news_3990737
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