Never Miss a Super Bowl Club

The Never Miss a Super Bowl Club (or the NMASB Club) is a group of people that was popularized in a Visa commercial in 2010. They have attended every Super Bowl since 1967.[1] As shown on the commercial, the group consisted of four people, although it was announced in February 2011 that one member would not be able to attend that year's game.

History

The club was first popularized by Visa as part of an advertising campaign called Go Fans. The commercial was narrated by Morgan Freeman. Surveys have shown that most respondents would be willing to miss or postpone major events in their life, including the birth of their child or a wedding date, to see the Super Bowl. As a result, Visa came up with an advertising campaign to feature four men who have attended every Super Bowl since the first one in 1967.[2] The four men were New England Patriots fan Don Crisman, San Francisco 49ers fan Larry Jacobson, Pittsburgh Steelers fan Thomas Henschel, and Green Bay Packers fan Robert Cook. The commercial itself featured the four men holding up tickets for 44 years of Super Bowls. At one point, there were five members, but one became immobile after turning 80.[3] In 2017, another person who had also gone to every Super Bowl game, Gregory Eaton, met the three remaining members and officially joined the club.[4]

In early February 2011, it was announced that 79-year-old Robert Cook would be unable to attend Super Bowl XLV after being hospitalized in Wisconsin. His daughters were expected to attend the game in his place.[5][6] He died a few days later.[7] The remaining three members of the club have continued their tradition through at least Super Bowl LI.

In October 2017, member Larry Jacobson, 78, of San Francisco, CA died. [8]

Promotion

A promotion was also run during the 2010 commercial. The Super Bowl Trip for Life Sweepstakes stated that anyone who used their Visa card between September 9 and December 31, 2010, would be entered to win a chance to see the Super Bowl for life. Winners would receive round-trip airfare, accommodations, and tickets to the Super Bowl.[2] In 2011, it was announced that Tyler Weber, then 24 years old, won the contest.[9]

Ownership attendees

Outside of the group of fans, Norma Hunt, the widow of Kansas City Chiefs founding owner Lamar Hunt has attended every Super Bowl game. Lamar Hunt helped establish the championship game and gave it its namesake. Norma Hunt's son Clark Hunt now leads the ownership group, and she was in attendance during Super Bowl LIV when the Chiefs won their first Super Bowl title in 50 years.[10]

References
  1. ""Never Miss a Super Bowl Club" turns 44". WTSP. February 2010. Retrieved 6 February 2011.
  2. "Visa Features Four Fans who Attended Every Super Bowl in New Ads as Part of the Super Bowl Trip for Life: Passion for Super Bowl is Unrivaled According to a National Survey by Visa". Visa. October 14, 2010. Retrieved 6 February 2011.
  3. "Group of Friends Has Never Missed Superbowl (sic)". WSAW. Retrieved 6 February 2011.
  4. http://www.startribune.com/three-men-52-years-and-a-vow-to-always-be-at-the-super-bowl/472267413/
  5. "1 in 'Never Missed a Super Bowl' club hospitalized, will miss game with his beloved Packers". Los Angeles Times. Associated Press. 5 February 2011. Retrieved 6 February 2011.
  6. "Cook in hospital, unable to attend game". Fox Sports. February 5, 2011. Retrieved 6 February 2011.
  7. "'Never missed a Super Bowl' member passes away". Fox Sports. February 14, 2011. Retrieved 14 February 2011.
  8. "Lawrence Jacobson's Obituary on San Francisco Chronicle". San Francisco Chronicle. Retrieved 2017-11-22.
  9. Blaisdell, Elaine. "LaVale man winner of Visa's Super Bowl for Life contest". Cumberland Times-News. Retrieved 7 April 2013.
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