New! Improved!

New! Improved! is the third album by American rock group Blue Cheer. Released in March 1969 by Philips Records, it is their first without original guitarist Leigh Stephens. The album features songs recorded by two different group lineups: in addition to bassist and vocalist Dickie Peterson and drummer Paul Whaley, side one includes Bruce Stephens (no relation to Leigh) on guitar and Burns Kellogg on keyboards; while side two includes Randy Holden on guitar and vocals.[1]

New! Improved!
Studio album by Blue Cheer
Released	March 1969
Recorded	1969
Studio	Amigo, North Hollywood, California
Genre	Hard rock psychedelic rock blues rock
Length	31:25
Label	Philips
Producer	Milan Melvin
Blue Cheer chronology
Outsideinside (1968) New! Improved! (1969) Blue Cheer (1969)

The two lineups contribute very different material: with Holden, the approach is closer to the previous Blue Cheer albums; with Kellogg and Peterson, they explore more understated blues rock and country rock styles.[2] Also, unlike their earlier albums, Peterson plays a smaller role. Holden wrote and sings the songs on side two, while Kellogg and Stephens contribute most of the material on side one.

New! Improved! was slightly more successful than the group's previous album, Outsideinside, and reached number 84 on the Billboard 200 album chart.[3] One single "West Coast Child of Sunshine", backed with "When It All Gets Old", was released, but did not reach the charts. The album has been reissued several times and a 1994 release by Repertoire Records includes two songs first released in 1969 on a non-album single. The Holden compositions "Peace of Mind" and "Fruit & Iceburgs" appear on several Blue Cheer compilations, such as Louder Than God: The Best of Blue Cheer (1986)[4] and The History of Blue Cheer – Good Times Are So Hard to Find (1988).[5]

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic	[2]
Collector's Guide to Heavy Metal	7/10[6]

In a retrospective review for AllMusic, Mark Deming gave the album three and a half out of five stars. He emphasizes the two very different musical styles: terms such as "rootsy", "country rock", and "percussive boogie" are used to describe the songs with Kellogg and Stephens, while Holden's "contributions feel a lot more like the group's formative work [and] suggest an evolution from the towering proto-metal of Vincebus Eruptum and Outsideinside".[2]

Track listing

Album details are taken from the original Philips album liner notes and may differ from other sources.[1]

Side one

No.	Title	Writer(s)	Length
1.	"When It All Gets Old"	Burns Kellogg	2:51
2.	"West Coast Child of Sunshine"	Bruce Stephens	2:35
3.	"I Want My Baby Back"	Stephens	3:12
4.	"Aces 'n' Eights"	Kellogg, Dickie Peterson, Stephens	2:43
5.	"As Long as I Live"	Peterson, Stephens	2:18
6.	"It Takes a Lot to Laugh, It Takes a Train to Cry"	Bob Dylan	3:13

Side two

No.	Title	Writer(s)	Length
1.	"Peace of Mind"	Randy Holden	7:17
2.	"Fruit & Iceburgs"	Holden	6:05
3.	"Honey Butter Lover"	Holden	1:21

Bonus tracks on 1994 Repertoire re-issue

No.	Title	Writer(s)	Length
1.	"All Night Long"	Kellogg	2:06
2.	"Fortunes"	Peterson	2:20

Personnel

Side one[1]

• Dickie Peterson – bass, 12-string guitar, vibraslap, vocals
• Paul Whaley – drums, percussion
• Bruce Stephens – guitar, tortoise shell, woodblocks
• Burns Kellogg – piano, organ
• Gene Estes – "percussion stuff"

Side two[1]

• Randy Holden – guitar, vocals
• Dickie Peterson – bass
• Paul Whaley – drums

Production

• Milan Melvin – producer
• Hank Cicalo – engineer, mixing

References

1. New! Improved! (Album notes). Blue Cheer. Philips Records. 1969. Back cover. PHS-600-305.CS1 maint: others (link) CS1 maint: ref=harv (link)
2. Deming, Mark. "Blue Cheer: New! Improved! – Review". AllMusic. Retrieved 2020-03-17.
3. "Blue Cheer Chart History: Billboard 200". Billboard. Retrieved March 15, 2020.
4. Anderson, Jason. "Blue Cheer: Louder Than God: The Best of Blue Cheer – Review". AllMusic. Retrieved March 24, 2020.CS1 maint: ref=harv (link)
5. Jeffries, Vincent. "Blue Cheer: Good Times Are So Hard to Find – Review". AllMusic. Retrieved March 24, 2020.CS1 maint: ref=harv (link)
6. Popoff, Martin (October 2003). The Collector's Guide to Heavy Metal: Volume 1: The Seventies. Burlington, Ontario, Canada: Collector's Guide Publishing. p. 52. ISBN 978-1894959025.