Parodontax

Parodontax is a brand name of toothpaste and mouthwash currently owned by GlaxoSmithKline.[1]

Parodontax
Product typeOral healthcare
OwnerGlaxoSmithKline
CountryGermany
Introduced1937
WebsiteWebsite

History

Parodontax toothpaste was developed in 1937 by German dentist Dr. Focke.[2] The product was originally based on sodium bicarbonate. Consequently it was obtained by German pharmaceutical company Madaus which specialised in herbal medicine and which added components that were specifically anti-inflammatory and antibacterial, including extracts of several medicinal plants.

The historic ingredients of the toothpaste contained the following elements: sodium bicarbonate, water, glycerin, cocamidopropyl betaine, alcohol, rhatany (Krameria triandra) root extract, Echinacea (Echinacea purpurea) flower/leaf/stem extract, denatured alcohol, xanthan gum, chamomile (Chamomilla recutita) extract, mhyrr (Commiphora myrrha) extract, sodium saccharin, sodium benzoate, sage (Salvia officinalis) oil, wild mint (Mentha arvensis) oil, limonene, and iron oxide. These herbal extracts gave the toothpaste a particular salty taste.[3]

In 2001,the brand was obtained by GlaxoSmithKline[4] which continued the production according to the old recipe. However, in 2017 the herbal extracts were removed leaving the toothpaste with the active ingredient stannous fluoride and the abrasive ingredient sodium bicarbonate.[3][5] Nevertheless, the producers claim that the paste still has the ability to heal bleeding gums, which is debated by dentist associations.[3][5]

See also

References
  1. "Parodontax". GlaxoSmithKline.
  2. Focke, G. "Beitrag zur Frage der Mundhygiene unter besonderer Berücksichtigung entzündungsbereiten Zahnfleisches und starker Kariesneigung." Dtsch Zahnärztl Rdsch 46 (1937): 1147.
  3. "Gebruikers ontstemd over nieuwe smaak Parodontax-tandpasta". nos.nl (in Dutch). Retrieved 2021-01-28.
  4. "GlaxoSmithKline introduces Parodontax | Daily FT". www.ft.lk.
  5. "The resurrection of Parodontax: GSK's active ingredient is clever marketing". www.dentistryiq.com. Retrieved 2021-01-28.
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