Président (brand)

Président is a French dairy brand owned by the Laval-based Lactalis company. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheeses.

Président
Product typePrivate
OwnerLactalis
CountryFrance
Introduced1968
MarketsInternational
Camembert de marque Président

History

The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »[1] (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.)

Landmark dates
  • 1968: Launch of Président Camembert.
  • 1972: Launch of Président Coulommiers.
  • 1972: Launch of Président Butter.
  • 1975: Launch of Président Brie.
  • 1991: Launch of Président Emmental range.
  • 1993: Président sells its billionth Camembert.
  • 1995: Launch of Président brand in Germany and United States
  • 1999: Launch of Président Camembert and Emmental based cheese spread.
  • 2003: Launch of Président Mozzarella and Goats' cheese.
  • 2006: Launch of Président Cantal

References
  1. http://www.president.fr/html/histoire/index.html Archived 2010-04-06 at the Wayback Machine
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