Pretend (Tinashe song)

"Pretend" is a song by American singer Tinashe. It was released as her second single from her debut album Aquarius.[3] The song, which was produced by producer Detail, features a guest verse from Harlem-based rapper ASAP Rocky.

"Pretend"
Single by Tinashe featuring ASAP Rocky
from the album Aquarius
ReleasedAugust 22, 2014
RecordedClockwork Studios (Los Angeles)
GenrePop[1][2]
Length3:55
LabelRCA
Songwriter(s)
Producer(s)
Tinashe singles chronology
"2 On"
(2014)		 "Pretend"
(2014)		 "Body Language"
(2014)
ASAP Rocky singles chronology
"Fashion Killa"
(2013)		 "Pretend"
(2014)		 "Multiply"
(2014)
Music video
"Pretend" on YouTube

Composition

In an interview with Rap-Up, Tinashe talked about the concept behind the song. She said “The song with Rocky is definitely kind of a contemporary-sounding song, it doesn’t really sound like a lot of other songs on the radio, but it’s a midtempo feel and it’s kinda minimalistic in the track.”[4] And when speaking about the song's meaning, she said, ""Pretend" is basically about when you're in a relationship and instead of dealing with the stuff that you deal with in a relationship, you don't want to do that. You're just going to pretend that everything is fine. I think a lot of people can relate."[5]

"Pretend" is a pop song written by Tinashe, Lyrica Anderson and ASAP Rocky and was produced by Detail.[1][2]

Release and critical reception

"Pretend" premiered on August 22, 2014 online.[6]

Exclaim! editor Gregory Adams complimented the singers vocals saying "Her voice builds up to an emotional cry in the chorus, which finds her praising the concept of "a love that never ends."[7] Chris DeVille from Stereogum was less vocal about ASAP Rocky's appearance on the song but praised Tinashe by saying "her performance is the showstopper here."[6]

Music video

The song's official music video, directed by Jodeb, was shot on August 19, 2014[8] and released on September 29, 2014.[9]

Credits and personnel
Recording locations
Personnel

Credits adapted from the liner notes of Aquarius.[10]

Track listing
  • Digital download
  1. "Pretend" (featuring ASAP Rocky) – 3:52
  • Digital download[11]
  1. "Pretend Remix" (featuring Jeezy) – 4:16
  • Digital download[12]
  1. "Pretend" (Dave Audé Remix) – 3:40

Charts
Chart (2014-2015) Peak
position
Czech Republic (Singles Digitál Top 100)[13] 83
Slovakia (Singles Digitál Top 100)[14] 96
UK R&B (OCC)[15] 36
US Bubbling Under Hot 100 Singles (Billboard)[16] 17
US Hot R&B/Hip-Hop Songs (Billboard)[17] 34
US Rhythmic (Billboard)[18] 29

Release history
Date Format Label
August 22, 2014[19] Digital download RCA

References
  1. "Listen: Tinashe – 'Pretend' (feat. A$AP Rocky)". August 25, 2014.
  2. Clarke, Betty (August 27, 2014). "Tinashe review – bald and bawdy R&B-infused pop". The Guardian.
  3. "Tinashe Announces 'Aquarius' Album + Collaborations with Future & A$AP Rocky". Dope Avenue. April 3, 2014. Archived from the original on July 7, 2014. Retrieved July 12, 2014.
  4. "Rap-Up.com -- New Music: Tinashe f/ A$AP Rocky – 'Pretend'". Rap-Up.com. Retrieved December 7, 2014.
  5. "Tinashe Speaks On Upcoming A$AP Rocky Collaboration 'Pretend'". April 2, 2014. Retrieved December 7, 2014.
  6. "Tinashe – "Pretend" (Feat. A$AP Rocky) - Stereogum". Stereogum. August 22, 2014. Retrieved December 7, 2014.
  7. "Tinashe". Archived from the original on August 25, 2014. Retrieved December 7, 2014.
  8. "TinasheNC on Twitter". Twitter. Retrieved December 7, 2014.
  9. "TINASHE – PRETEND (FEAT. ASAP ROCKY) (OFFICIAL MUSIC VIDEO)". RapWave. September 29, 2014. Retrieved January 5, 2015.
  10. Aquarius (Liner notes). Tinashe. RCA Records. 2014. |access-date= requires |url= (help)CS1 maint: others (link)
  11. "iTunes - Music - Pretend Remix (feat. Jeezy) - Single by Tinashe". iTunes Store (United Kingdom).
  12. "iTunes - Music - Pretend - Single by Tinashe". iTunes Store (United Kingdom).
  13. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201439 into search. Retrieved September 30, 2014.
  14. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201439 into search. Retrieved September 30, 2014.
  15. "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved February 27, 2015.
  16. "Bubbling Under Hot 100: Oct 25, 2014". Billboard. October 25, 2014. Retrieved February 27, 2015. (subscription required)
  17. "Top Hip-Hop Songs / R&B Songs Chart". Billboard. October 25, 2014. Retrieved February 27, 2015. (subscription required)
  18. "Rhythmic Songs: Dec 13, 2014". Billboard. December 13, 2014. Retrieved February 27, 2015. (subscription required)
  19. TinasheOfficialVEVO (August 25, 2014). "Tinashe - Pretend ft. A$AP ROCKY" – via YouTube.
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