Prince Hypermart

Prince Hypermart is a Cebu-based retail store chain in the Philippines with branches in Luzon, Visayas and Mindanao. It is owned by Robert L. Go, the President of the Philippine Retailers Association.[3][4][5]

Prince Hypermart
Prince Warehouse Club, Inc.
TypePrivate
IndustryRetail
FoundedApril 1990 (1990-04)
Headquarters
Cebu City, Cebu
,
Philippines
Number of locations
61
(as of November 2020)[1]
Area served
Philippines
Key people
Robert L. Go (President)[2]
ParentPrince Retail Group of Companies
Websitewww.princeretail.com

History

Prince Warehouse Club Incorporated started in April 1990 with Robert L. Go as its chairman. Their first branch is at North Reclamation Area (today's Prince Wholesale Center NRA) when they converted a plain warehouse into a store with a single cash register. Initially they sold glassware, kitchenware, plastic ware and other household items.[6]

It expanded in 1993 with their second branch in A.C. Cortes, Mandaue City as Prince Hypermart Mandaue. Currently, Prince Hypermart Mandaue is managed by Prince Mandaue Chain of Stores (Prince Warehouse Club Mandaue Inc.) and separated from the Prince Warehouse Club Inc. Robert's brother is Prince Mandaue's managing supervisor.[7][8]

Prince later initiated programs to help the sari-sari store owners with their Prince Warehouse Club's Sari-Sari Store Society (SSS). The program became a tool for Prince to help sari-sari store owners to grow their business and can buy goods at Prince Hypermart with discounts and perks.[7][9][10]

Their operations in Cebu soon expanded to nearby towns and provinces within Visayas Region. Like their giant rival Gaisano, they expanded outside Cebu when they knew that Cebu is becoming "saturated" with a lot of their stores in the province.[3]

In 2013, Prince expanded their operations in Mindanao with its first branch in Oroquieta City, Misamis Occidental.[11][12] Their operations in Mindanao soon expanded in Zamboanga del Norte, Agusan del Sur, Agusan del Norte, Surigao del Sur, Surigao del Norte and Misamis Occidental. At that same year, they had 24 stores with 500,000 customers served every day.[13] They also introduce ECPay, an electronic payment to their branches nationwide.[14]

The company continued to expand in more provinces, even reaching Luzon. In addition to the expansion, Kapatagan, Lanao del Norte branch was opened on October 7, 2018 located at the heart of the municipality.

Their expansion over Visayas and Mindanao as of 2019 took PhP 1B+ investment.[15] They closed the year with a total of 58 branches nationwide.[14]

See also

References
  1. "Stores – Prince Retail".
  2. Garcia-Yap, Aileen (23 April 2015). "Retailers group pushes mall space ordinance". Cebu Daily News.
  3. "Cebu's retail scene expands". Sun.Star. 2015-12-23. Retrieved 2016-11-28.
  4. "Business sector welcomes appointment of Ramon Lopez as trade secretary". Sun.Star. 2016-06-21. Retrieved 2016-11-28.
  5. Garcia-Yap, Aileen (2015-04-23). "Retailers group pushes mall space ordinance". Philippine Daily Inquirer. Retrieved 2016-11-28.
  6. "Prince Hypermart All Set For 9th Sari-Sari Store Festival". MetroCebu News. Retrieved 2016-11-28.
  7. "About Us - Prince Retail". Prince Retail. Retrieved 2016-11-28.
  8. "Prince Warehouse Club Mandaue Inc Company Profile | EMIS". www.emis.com. Retrieved 2016-11-28.
  9. "Prince Hypermart holds Sari-Sari Store Festival". Sun.Star. 2016-07-18. Retrieved 2016-11-28.
  10. "'Sari-sari' connections". Sun.Star. 2015-08-16. Retrieved 2016-11-28.
  11. "Prince Warehouse (Hypermart) Oroquieta City Branch | Phone Number". www.affordablecebu.com. Retrieved 2016-11-28.
  12. "Retail chain to open 4 stores in Visayas, Mindanao this year". Sun.Star. 2015-07-28. Retrieved 2016-11-28.
  13. "Prince Philippines to expand". Inside Retail Asia. 2015-07-30. Retrieved 2016-11-28.
  14. "Prince group introduces bills payment in branches". Sun.Star. 2015-07-08. Retrieved 2016-11-28.
  15. "Homegrown retail chain allots P1B for expansion". The Philippine Star. Retrieved 2016-11-28.
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