Rain Effect

Rain Effect is the sixth Korean-language studio album (seventh overall) by South Korean entertainer Rain. It was released on January 2, 2014, by Cube DC and distributed by LOEN Entertainment. It is his first studio album in 6 years, since Rainism in 2008, and his first musical release since the first EP Back to the Basic in 2010.

Rain Effect
Studio album by
Released January 2, 2014
Recorded2013
Genre
Length31:13
LanguageKorean
LabelCube DC, LOEN Entertainment
ProducerRain
Rain chronology
Back to the Basic
(2010)
Rain Effect
(2014)
My Life
(2017)
Singles from Rain Effect
  1. "30 Sexy"
    Released: January 1, 2014
  2. "La Song"
    Released: January 1, 2014
  3. "I Love You"
    Released: February 7, 2014
  4. "Where Are You Going Oppa?"
    Released: June 6, 2014

Like most of his releases (since leaving JYP Entertainment), the album is said to be mostly written and produced by Rain himself along with Bae Jin-ryeol (JR Groove), Jung Wooyoung and Hwang Hye Kyung.[1] HyunA participated as the album's only featured artist.

Rain Effect contains a total of ten tracks, including the double lead singles "30 Sexy" and "La Song".[2]

Background

Details of Rain's comeback had been speculated about even before he was discharged from the military. Many articles predicted that Rain was signing with both Cube Entertainment (in Asia) and Roc Nation (Internationally).[3] On September 17, it was officially announced that Rain had signed an exclusive deal with Cube DC.[4] With that announcement, Cube Entertainment confirmed a Zepp Tour in Japan and appearances at a MCM store opening in Singapore, BAZAAR Men People of the Year ceremony in China and a fan meeting in South Korea.[5][6] Rain delivered a special performance at the 2013 MAMA, where a trailer teasing an upcoming reality show and new album was revealed.[7][8]

According to an official from Cube Entertainment, Rain Effect is mostly written and produced by Rain himself. Similarly to his previous albums, he will have many collaboration tracks with respected composers including Bae Jin-ryeol. As the album progressed, Rain had been very involved in the album's planning (clothes, choreography, music, etc.). In the statement, Cube stated that "He [Rain] is known to show enthusiasm for the job by presiding over meetings to provide his fans with the best-quality album possible."[1]

Release

After Rain's performance at 2013 MAMA, a trailer aired with the date "2014.01.06" and the phrase "Rain will fall, again." In December, links on various digital music portals as well as South Korean and international music retails began open for album pre-orders.[9] The album was originally to be released on January 6, but due to his film schedule for The Prince, the date was pushed up to January 2.[10]

Rain Effect was released physically and digitally on January 2, 2014. The album peaked at number 1 on the Gaon Albums Chart.[11]

On February 3, Cube DC announced that a special edition of the album would be release, digitally on February 7 and physically on February 11, with a new song titled "I Love You", a 64-page booklet and a 36-page notebook with Rain's personal stories.[12][13]

On June 6, 2014 to celebrate the birthday of her labelmate HyunA, he released "Where You Going Oppa?" as the fourth single from the album and first from the special album "Colour Me Red", released in October 2014.

Teasers

On December 30, Rain released teaser on his official Twitter for both "30 Sexy"[14] and "La Song".[15]

Singles

"30 Sexy"

A music video teaser for "30 Sexy" was unveiled on December 30, 2013, the same day he released image teasers for it.[16] Being one of the two title tracks, "30 Sexy" is said to be similar to "Ways to Avoid the Sun"[17] and will showcase his vocals as well as "sexy and mature charms".[18][19] On New Year's Day, LOEN Entertainment released the official video directed by direction team The Lumpens whom directed for Cho Yong Pil's "Bounce", the same day as the "La Song" video.[20] The video is performance-based utilizing 3D designs and light and visual effects to illustrate the choreography done by in both group and solo performance shots. Upon its release, "30 Sexy" charted within the top ten of the South Korean online music charts including MelOn, Mnet, Bugs, Soribada and Naver Music. A few days later, the song debuted at number twenty-two on Gaon Singles Chart [21] and number eight on Billboard K-Pop Hot 100.[22] It eventually peaked at number twelve on the Gaon Single Chart. This song won the first place on televised K-pop music shows like Mnet's M! Countdown on January 9.[23]

"La Song"

The same day image teasers and a music video teaser for "30 Sexy" was released, a music video teaser for "La Song" on December 30, 2013.[24] "La Song" has described as "a fusion of old school hip hop, electronica, rock and funk music".[18][19] along with the official video for "30 Sexy", LOEN Entertainment released the official video for "La Song," also directed by The Lumpens.[25] The video showcases Rain in a multicultural, bohemian world dancing with various groups of people. Upon its release, "La Song" charted within the top twenty of the South Korean online music charts including MelOn, Mnet, Bugs, Soribada and Naver Music. A few days later, the song debuted at number nineteen on Gaon Singles Chart[21] before eventually peaking at number nine.[26] It debuted at number twenty on Billboard K-Pop Hot 100 [22] before peaking at number nine the following week.[27] This song won the first place on televised K-pop music shows like KBS's Music Bank on January 10.[23]

"I Love You"

In a tweet on Twitter, Cube DC announced a special edition of the album with the release of a new title track called "I Love You".[12] A music video for the song was released on February 7.[28]

"Where Are You Going Oppa?"

On June 6, 2014, to celebrate the birthday of his labelmate HyunA, the ultimate single from the album "Rain Effect" and first from HyunA's special album Colour Me Red was released in October 2014.

Promotion

Rain began promoting the album with an interview and performances of "LA SONG" and "Marilyn Monroe" on The Cultwo Show on SBS Power FM.[29] Rain began promoting his comeback album on various music programs, starting on the January 9, 2014, broadcast of Mnet's M! Countdown.[30] This was followed by performances on KBS's Music Bank,[31] MBC's Music Core,[32][33][34] SBS's The Music Trend[35][36][37] and SBS MTV's The Show.[38] He performed a special stage at the Golden Disk Awards.[39]

Along with music program performances, Rain will be having a musical showcase broadcast on Mnet on January 9, the same day as his M! Countdown comeback.[37] Mnet began teasing the special by releasing two trailers leading up to the special.[40][41] The special comeback show titled RAIN COMEBACK SPECIAL: RAIN EFFECT at the CJ E&M Studio on January 8, 2014, performing his brand-new songs including "30 SEXY", "LA SONG", "Marilyn Monroe", and "Dear Mama, Don't Cry".[42] The show was recorded in private, and aired through the cable channel Mnet on January 9, 2014, at 7:30 pm KST.[42]

On KBS's You Hee-yeol's Sketchbook, Rain performed "30 SEXY" and "LA SONG", alongside his previous hits "It's Raining", "Rainism" and "How To Avoid The Sun".

Track listing

All lyrics are written by Jung Ji Hoon.

CD/Digital download[43]
No.TitleMusicLength
1."Rain Effect"JR Groove, Jung Ji Hoon0:35
2."30 SEXY"JR Groove, Jung Ji Hoon3:35
3."LA SONG"JR Groove, Jung Ji Hoon3:11
4."어디 가요. 오빠 (feat. 현아)" (Where Are You Going, Oppa? (feat. Hyuna))JR Groove, Jung Ji Hoon3:15
5."마릴린 먼로 (Marilyn Monroe)"JR Groove, Jung Ji Hoon3:40
6."차에 타봐" (Baby)JR Groove, Jung Ji Hoon, Jung Wooyoung(Ai2P)4:00
7."Superman"JR Groove, Jung Ji Hoon, Hwang Hye Kyung3:16
8."알아버렸어" (Found Out)JR Groove, Jung Ji Hoon3:51
9."Dear Mama Don't Cry"JR Groove, Jung Ji Hoon3:36
10."30 SEXY (East4A Deeptech Mix)"JR Groove, Jung Ji Hoon3:14
Total length:31:13
Special Edition[44]
No.TitleMusicLength
10."사랑해" (I Love You) 4:07
11."30 Sexy (East4A Deeptech Mix)"JR Groove, Jung JiHoon3:14
Total length:35:20

Credits and personnel

Other charted songs

Title Peak chart positions Sales
KOR
Gaon
[21]
KOR
Billboard
"Marilyn Monroe" 126
  • KOR:26,232+ (digital downloads only)[76]
"Baby" 157
  • KOR:13,280+ (digital downloads only)[77]
"Found Out" 177
  • KOR:11,594+ (digital downloads only)[78]
"Superman" 178
  • KOR:11,510+ (digital downloads only)[79]
"Dear Mama, Don't Cry" 182
  • KOR:11,213+ (digital downloads only)[80]
"Rain Effect" 192
  • KOR:9,808+ (digital downloads only)[81]

Release history

Country Date Format Edition Label
South Korea[82] January 2, 2014 CD, digital download Standard Cube DC, LOEN Entertainment
Worldwide[83]
South Korea[12] February 7, 2014 Digital download Repackage
February 11, 2014 CD

Awards

Music programmes awards

Song Programme Date
"30 Sexy" M! Countdown (Mnet) January 9, 2014
"La Song" Music Bank (KBS) January 10, 2014

References

  1. "비, 엠넷 'MAMA'서 컴백 신고식…내년 1월 새앨범 (Rain, Mnet 'MAMA' comeback initiations stand ... a new album in January)" (in Korean). Yonhap News. Retrieved December 30, 2013.
  2. "Rain tweet". Rain's official twitter. Retrieved January 2, 2014.
  3. Choi, Eun HWa (28 May 2013). "Rain to Sign Exclusive Contract with Cube Entertainment". CJ E&M enewsWorld. Retrieved 30 December 2013.
  4. "Rain formally signs an exclusive contract with Cube DC on the 16th". CJ E&M enewsWorld. 17 September 2013. Retrieved 30 December 2013.
  5. "Rain-ing Supreme at MCM's Store Opening". MCM Blog. Archived from the original on December 14, 2013. Retrieved December 3, 2013.
  6. "BAZAAR Men Style People of The Year Award Ceremony". Rain's official site. Archived from the original on December 4, 2013. Retrieved December 3, 2013.
  7. "[Eng trans] Rain at 2013 MAMA and filming "The Prince", in Asia al día Magazine". Cloud USA. Retrieved December 4, 2013.
  8. "Rain announces comeback + teases fans at the 2013 Mnet Asian Music Awards". Newsen. Retrieved December 4, 2013.
  9. "How Global Clouds Can Order 'Vol. 6 – Rain Effect' & Help Rain Comeback with a BANG in South Korea". Cloud USA. Retrieved December 30, 2013.
  10. "Rain Changes His Comeback Date, Releases "La Song" Video Teaser". Soompi. Retrieved December 31, 2013.
  11. "South Korean Gaon Chart: Album – December 29, 2013 to January 4, 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Archived from the original on 11 January 2014. Retrieved 9 January 2014.
  12. Kim, Jiyeon (4 February 2014). "Rain to Release Repackaged Album of 'Rain Effect'".
  13. Kim, Jessica (4 February 2014). "Rain to Release Repackaged Album on Friday". Retrieved 6 February 2014.
  14. Hong, Grace Danbi (30 December 2013). "Rain is 30 and Sexy in Album Teaser Photo". CJ E&M enewsWorld. Retrieved 30 December 2013.
  15. Hong, Grace Danbi (30 December 2013). "Rain Drops Teaser Photos for 'LA SONG'". CJ E&M enewsWorld. Retrieved 30 December 2013.
  16. LOENent (2013-12-30). "RAIN(비) _ 30SEXY _Teaser" (YouTube).
  17. "비, 새 타이틀곡 콘셉트 공개…제 2의 '태양을 피하는 방법'". TV Report. Retrieved December 30, 2013.
  18. "Rain and TVXQ Make Long-Awaited Return with January 6 Comebacks". Soompi. Retrieved December 30, 2013.
  19. "[Updated] Rain puts fans on the edge of excitement with his first comeback teaser image". Allkpop. Retrieved December 30, 2013.
  20. LOENent (2014-01-01). "Rain(비) - 30 Sexy MV" (YouTube).
  21. "South Korean Gaon Chart: Overall singles – December 29, 2013 to January 4, 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Archived from the original on 9 January 2014. Retrieved 9 January 2014.
  22. "Korea K-Pop Hot 100, Week of 18 January, 2014". Billboard. Retrieved 9 January 2014.
  23. "비, '엠카' 컴백하자마자 1위 "감사하고 지켜봐달라" ("Rain Wins the First Prize as Soon as He Comes Back to the Music Scene"")". OSEN (in Korean). 10 January 2014. Retrieved 9 January 2014.
  24. LOENent (2013-12-30). "RAIN(비) _ LA SONG _Teaser" (YouTube).
  25. LOENent (2014-01-01). "Rain(비) - La Song MV" (YouTube).
  26. "South Korean Gaon Chart: Overall singles – January 19, 2014 to January 25, 2014". Gaon Chart. Korea Music Content Industry Association. 30 January 2014. Retrieved 30 January 2014.
  27. "Korea K-Pop Hot 100, Week of 18 January, 2014". Billboard. Retrieved 16 January 2014.
  28. LOENent (2014-02-07). "RAIN(비) _ I LOVE YOU(사랑해)" (YouTube).
  29. Scorpiola (2014-01-02). "Rain (Bi)비 Visible Radio 140102 Rain @ SBS Power FM 두시탈출 컬투쇼Cultwo Show_Full(53mins))" (Vimeo).
  30. Mnet (2014-01-16). "비_30 Sexy (30 Sexy by Rain of M COUNTDOWN 2014.1.16)" (YouTube).
  31. Net Bestiz (2014-01-03). "140103 Rain Comeback NEXT WEEK" (Youtube).
  32. Ratoka (2014-01-03). "[MBC]140104 Music Core - Rain Come Back Preview" (Dailmotion).
  33. MBC Kpop (2014-01-11). "[HOT] Comeback Stage, Rain - 30 SEXY, 비 - 써리섹시, Show Music core 20140111" (Youtube).
  34. MBC Kpop (2014-01-11). "[HOT] Comeback Stage, Rain - LA SONG, 비 - 라송, Show Music core 20140111" (Youtube).
  35. SBSMusic1 (2014-01-12). "[비 Rain] - INTRO + 30 SEXY @인기가요 Inkigayo 140112" (Youtube).
  36. SBSMusic1 (2014-01-12). "[비 Rain] - LA SONG @인기가요 Inkigayo 140112" (Youtube).
  37. "[ETA 1][previews] Rain coming back next week on Music Bank. (And Music Core.)". Cloud USA. Retrieved January 3, 2014.
  38. mazingga69 (2014-01-16). "Rain비 140114 The Show@La Song+30Sexy" (Youtube).
  39. GDA (2014-01-17). "[The 28th Golden Disk Awards] Rain(비) - 30 SEXY + LA SONG (골든디스크 시상식 28회 2부)" (Youtube).
  40. Mnet (2014-01-08). "[레인이펙트] 컴백 스페셜 D-2 (Rain Effect - Comeback Special D-2)" (Youtube).
  41. Mnet (2014-01-08). "[레인이펙트] 컴백 스페셜 D-1 (Rain Effect - Comeback Special D-1)" (Youtube).
  42. "Rain Invites 600 Fans to His Comeback Special Stage". Soompi. Retrieved January 9, 2014.
  43. "The Official Twitter of Cube Entertainment" (in Korean). 2 January 2014.
  44. "The Official Twitter of Cube Entertainment" (in Korean). 6 February 2014.
  45. Sales references for Rain Effect:
  46. "South Korean Gaon Chart: Album – January 2014". Gaon Chart. Korea Music Content Industry Association. Retrieved 6 February 2014.
  47. "South Korean Gaon Chart: Album – February 9, 2014 to February 15, 2014". Gaon Chart. Korea Music Content Industry Association. Archived from the original on 28 February 2014. Retrieved 12 March 2014.
  48. Sales references for Rain Effect Special Edition:
  49. "South Korean Gaon Chart: Album – February 2014". Gaon Chart. Korea Music Content Industry Association. Archived from the original on 16 March 2014. Retrieved 12 March 2014.
  50. Sales references for "30 Sexy":
  51. "South Korean Gaon Chart: Domestic singles – December 29, 2013 to January 4, 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Retrieved 9 January 2014.
  52. "South Korean Gaon Chart: Online streaming – December 29, 2013 to January 4, 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Retrieved 9 January 2014.
  53. "South Korean Gaon Chart: Online download – December 29, 2013 to January 4, 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Retrieved 9 January 2014.
  54. "South Korean Gaon Chart: Online background music – December 29, 2013 to January 4, 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Retrieved 9 January 2014.
  55. "South Korean Gaon Chart: Mobile ringtone – January 5, 2014 to January 11, 2014". Gaon Chart. Korea Music Content Industry Association. 15 January 2014. Retrieved 15 January 2014.
  56. "South Korean Gaon Chart: Digital singles – January 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Archived from the original on 22 February 2014. Retrieved 9 January 2014.
  57. "South Korean Gaon Chart: Streaming – January 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Retrieved 9 January 2014.
  58. "South Korean Gaon Chart: Online download – January 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Retrieved 9 January 2014.
  59. "South Korean Gaon Chart: Background music – January 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2014. Retrieved 9 January 2014.
  60. Sales references for "La Song":
  61. "South Korean Gaon Chart: Domestic singles chart – January 18, 2014 to January 25, 2014". Gaon Chart. Korea Music Content Industry Association. 30 January 2014. Retrieved 30 January 2014.
  62. "South Korean Gaon Chart: Mobile ringtone – January 12, 2014 to January 18, 2014". Gaon Chart. Korea Music Content Industry Association. 23 January 2014. Retrieved 23 January 2014.
  63. "South Korean Gaon Chart: Karaoke – January 26, 2014 to February 1, 2014". Gaon Chart. Korea Music Content Industry Association. 6 February 2014. Retrieved 6 February 2014.
  64. "South Korean Gaon Chart: Mobile ringtone – February 2014". Gaon Chart. Korea Music Content Industry Association. 6 March 2014. Retrieved 6 March 2014.
  65. "South Korean Gaon Chart: Karaoke – February 2014". Gaon Chart. Korea Music Content Industry Association. 6 March 2014. Retrieved 6 March 2014.
  66. "South Korean Gaon Chart: Overall singles – February 2, 2014 to February 8, 2014". Gaon Chart. Korea Music Content Industry Association. 13 February 2014. Archived from the original on 22 February 2014. Retrieved 14 February 2014.
  67. Sales references for "I Love You":
  68. "South Korean Gaon Chart: Domestic singles – February 2, 2014 to February 8, 2014". Gaon Chart. Korea Music Content Industry Association. 13 February 2014. Retrieved 14 February 2014.
  69. "South Korean Gaon Chart: Streaming – February 2, 2014 to February 8, 2014". Gaon Chart. Korea Music Content Industry Association. 13 February 2014. Retrieved 14 February 2014.
  70. "South Korean Gaon Chart: Online download – February 2, 2014 to February 8, 2014". Gaon Chart. Korea Music Content Industry Association. 13 February 2014. Archived from the original on 22 February 2014. Retrieved 14 February 2014.
  71. "South Korean Gaon Chart: Background music – February 2, 2014 to February 8, 2014". Gaon Chart. Korea Music Content Industry Association. 13 February 2014. Retrieved 14 February 2014.
  72. "South Korean Gaon Chart: Overall – February 2014". Gaon Chart. Korea Music Content Industry Association. 6 March 2014. Retrieved 6 March 2014.
  73. "South Korean Gaon Chart: Streaming – February 2014". Gaon Chart. Korea Music Content Industry Association. 6 March 2014. Retrieved 6 March 2014.
  74. "South Korean Gaon Chart: Online download – February 2014". Gaon Chart. Korea Music Content Industry Association. 6 March 2014. Archived from the original on 6 March 2014. Retrieved 6 March 2014.
  75. "Korea K-Pop Hot 100, Week of February 22, 2014". Billboard. Retrieved 14 February 2014.
  76. Sales references for "Marilyn Monroe":
  77. Sales references for "Baby":
  78. Sales references for "Found Out":
  79. Sales references for "Superman":
  80. Sales references for "Dear Mama, Don't Cry":
  81. Sales references for "Rain Effect":
  82. Jang, Eun-gyeong (21 November 2013). "Rain to Perform at 2013 MAMA, Reveals More Info on New Album and TV Appearances" (in Korean).
  83. "YESASIA: Rain Vol. 6 - Rain Effect". YESASIA. Retrieved 30 December 2013.
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