Rapala

Rapala (/ˈræpəlɑː/ RAP-ə-lah)[2] is a manufacturer of fishing lures and other fishing related products. It was founded in Finland in the 1930s by Lauri Rapala.

For the butterfly genus, see Rapala (butterfly).
Rapala VMC Oyj
TypePublic
Nasdaq Helsinki: RAP1V
IndustryFishing
Founded1936 (1936) in Finland
FounderLauri Rapala
Headquarters
Helsinki
,
Finland
Area served
Worldwide
Key people
Jussi Ristimäki (CEO)
Louis Audemard D’Alançon (Chairman)
ProductsFishing lures, tools, knives, clothing and accessories
Number of employees
2,772[1] (2018)
Websitewww.rapala.com


Company timeline
  • 1936 – First lure carved out of cork by Lauri Rapala
  • 1959 – Normark established, begins distributing Rapala lures in U.S.
  • 1962 – Life publishes article on Rapala. The issue it appeared in featured a retrospective on the recently deceased Marilyn Monroe and proved to have the highest circulation in the magazine's history. As such, Rapala's article gave it enough exposure for it to receive two million orders for lures, overwhelming its company staff of two.[3]
  • 1998 – Normark Corporation goes public

Lures and other products
Various lures manufactured by Rapala

Some top-running lures (3 feet or shallower) that they make include

  • Skitter Pop
  • Skitter Prop
  • Skitter Walk
  • Jigging Shad Rap
  • Jigging Rap

Some Medium diving (about 3–10 feet) lures may include

  • Original Floater
  • Twitchin' Rap
  • Long Cast Minnow
  • Many Rapala fishing lures
    Scatter Rap Minnow
  • Scatter Rap Countdown

Some Deep diving Lures (10 feet or deeper) may include

  • Magnum
  • Down Deep Husky Jerk
  • Scatter Rap Crank Deep
  • Scatter Rap Crank

Other Rapala products include crankbaits, jigging lures, lipless crankbaits, surface poppers, filet knives, fishing rods and reels.

References
  1. "Tilinpäätös 2018" (PDF) (in Finnish). Rapala VMC Oyj. 2019-02-15. Retrieved 2019-07-25.
  2. Rapala Group (2000-05-03). "How Do You Pronounce Rapala? The Debate on How to Pronounce the World's Most Popular Fishing Lure Continues" (Press release). PRNewswire. Archived from the original on 2017-10-08. Retrieved 2020-01-21.
  3. O'Reilly, Terry (2013-01-19). "Timing Is Everything". Under The Influence with Terry O'Reilly. CBC Radio. Archived from the original on 2013-01-24. Retrieved 2020-01-21.
Rapala fishing lure attached to fishing line with Snap/Barrel Swivel
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