Sky Ireland

Sky Ireland Limited is a subsidiary of Comcast-owned Sky and supplies television, internet and telephony services in Ireland.[1][2]

For a wider corporate history and profile, see Sky Group. For the British subsidiary, see Sky UK.
Sky Ireland Ltd
TypeSubsidiary
IndustryMass media
Founded1998 (1998)
HeadquartersDublin, Ireland
Area served
Ireland
Key people
JD Buckley (CEO)
ServicesPay TV
Broadband
Phone
ParentSky Group
(Comcast)
SubsidiariesNow TV
Websitewww.sky.com/ireland

Its corporate headquarters are in Dublin which were opened by Taoiseach Enda Kenny on 18 January 2013.[2] Sky's broadband services have no cap and are unlimited.[3]

Sky Ireland employs around 900 staff in Dublin.[4]

History
  • In 1998 Sky Digital launched its digital television services within Ireland.
  • Sky Ireland provides opt-out feeds of key Sky television channels which includes Sky One, Sky Sports, Sky News and Sky Atlantic.
  • Sky Media Ireland is the media sales arm of Sky Ireland. They sell advertising opportunities across all of Sky's wholly owned channels including Sky One, Sky Witness, Sky Atlantic, Sky News and Sky Sports. In addition, they sell on behalf of media partners including Viacom International Media Networks Europe and Discovery Networks Northern Europe.
  • Sky operated an Irish version of Sky News called Sky News Ireland from 2004 to 2006.
  • As of January 2013: The company has 500 workers that work from its contact centre with a possible increase of 1,000 by year end. BSkyB chief executive Jeremy Darroch announced on 18 January 2013 that Sky Ireland will invest a further €1 billion over the next five years in Ireland.[5]
  • As of September 2013: Sky Ireland now employ 800 people at its Dublin base. Sky Ireland have confirmed they expect to invest €1.25 billion with expansion into the Irish market with Irish specific productions and further expansion of its existing Irish telecommunications company.[6]
  • In October 2013 Sky Ireland Launched the On Demand service to its Irish customers.
  • December 2013 Sky launched Ireland's biggest Catch-up TV Service.
  • In 2017 Now TV was launched in the Republic of Ireland.

Broadcasting
Sky Minidish

Transmission

When Sky Digital was launched in 1998 the new service used the Astra 2A satellite which was located at the 28.5°E orbital position, unlike the analogue service which was broadcast from 19.2°E. This was subsequently followed by more Astra satellites as well as Eutelsat's Eurobird 1 (now Eutelsat 28A) at 28.5°E), enabled the company to launch a new all-digital service, Sky, with the potential to carry hundreds of television and radio channels.[7] The old position was shared with broadcasters from several European countries, while the new position at 28.5°E came to be used almost exclusively for channels that broadcast to the United Kingdom and Ireland.

New Astra satellites joined the position in 2000 and 2001, and the number of channels available to customers increased accordingly. This trend continued with the launch of Eurobird 1 (now Eutelsat 28A) in 2001. Additionally, some channels occasionally received new numbering — However, in early 2006, the majority of channels received new numbering, with some receiving single digit changes, whilst others received new numbers entirely.

Sky is currently transmitted from the Astra satellites located at 28.2° east (2A/2C/2E/2F) and Eutelsat's Eutelsat 28A satellite at 28.5°E.

Standard definition broadcasts

Sky's standard definition broadcasts are in DVB-compliant MPEG-2, with the Sky Cinema and Sky Box Office channels including optional Dolby Digital soundtracks for recent films, although these are only accessible with a Sky+ box. Sky+ HD material is broadcast using MPEG-4 and most of the HD material uses the DVB-S2 standard. Interactive services and 7-day EPG use the proprietary OpenTV system, with set-top boxes including modems for a return path. Sky News, amongst other channels, provides a pseudo-video on demand interactive service by broadcasting looping video streams.

Digital satellite receivers

Sky utilises the VideoGuard pay-TV scrambling system owned by NDS, a Cisco Systems company. There are tight controls over use of VideoGuard decoders; they are not available as stand-alone DVB CAMs (conditional-access modules). Sky has design authority over all digital satellite receivers capable of receiving their service. The receivers, though designed and built by different manufacturers, must conform to the same user interface look-and-feel as all the others. This extends to the Personal video recorder (PVR) offering (branded Sky+).

Technology

Sky maintains an electronic programme guide (EPG) which provides information about upcoming programmes and a list of channels. Channels available on Sky are assigned a three digit logical channel number which can be entered on a remote control to access the channel and determines in what order channels are listed.

The EPG in Ireland gives priority to Irish channels. All channels are grouped into categories depending on their content. What section of the EPG a channel gets allocated is determined by rules set up by Sky Ireland.

Sky Ireland has no veto over the presence of channels on their EPG. Any channel which can get carriage on a suitable beam of a satellite at 28° East is entitled to access to Sky's EPG for a fee. Third-party channels which opt for encryption receive discounts ranging from reduced price to free EPG entries, free carriage on a Sky leased transponder, or actual payment for being carried. However, even in this case, Sky does not carry any control over the channel's content or carriage issues such as picture quality.

In October 2007, Sky's parent company Sky plc (then BSkyB) announced that they would not accept new applications to launch channel on their EPG, citing "very significant memory constraints" on many of its older digiboxes.[8]

In June 2012, Sky Ireland launched a new EPG for Sky+ HD boxes. The update boasts a new modernised look and improved functionality.

Sky Ireland EPG

The Sky EPG lists all channels carried on the Sky platform. Many channels are free, others are available only with a subscription.

Sky Ireland Channels

Channels on this list are owned by Sky and broadcast advertising specifically for the Irish market.

Some other channels available on the Sky platform also carry Irish advertising, such as the channels provided by Channel 4.

Restrictions

Sky subscribers in Ireland have a different choice of channels compared subscribers in the UK, Germany, Austria and Italy. The standard Irish channels RTÉ One, RTÉ One +1, RTÉ2, RTÉjr, RTÉ News Now, Virgin Media One, TG4, Virgin Media Two and Virgin Media Three are available to all Irish subscribers. These channels are encrypted, but are included with the Sky Original and Sky Variety packages. These channels are also available on Saorview and Saorsat.[9]

The BBC provide a number of their channels on the Irish version of Sky's EPG. BBC One Northern Ireland, BBC Two Northern Ireland, BBC Four, CBBC and Cbeebies along with their HD variants are available on the EPG. Other BBC channels including BBC News, BBC Parliament and the BBC regions can be tuned in manually to all Sky boxes.

Channel 4 provide all of their channels except 4Seven and 4Music on Sky Ireland's EPG.

Welsh-language station S4C was carried by Sky Ireland for many years where its rugby union broadcasts were popular despite the language barrier; it was removed from the EPG in August 2018 due to rights issues.[10]

ITV and the Channel 5 family of channels have to be added manually to Sky boxes in Ireland.[11]

Sky Ireland Broadband

In February 2013 BSkyB launched its broadband and telephone product in Ireland, and have made significant headway into the Irish market as one of the few providers offering 'triple play' (phone, broadband and digital TV) to the public. As Sky's broadband and phone services use the existing telephone network (LLU and non-LLU) and is widely available as a result. Sky Ireland has offered fibre broadband, using the network of former incumbent, eir, with speeds of up to 100 Mbit/s since 26 December 2014.

As of September 2019, Sky has a 13% market share of broadband subscriptions.[12]

See also

References
  1. "BSkyB Ireland - The Irish Film & Television Network". iftn.ie.
  2. "Sky to invest Euro 1bn in Dublin HQ". Irish Times. 28 January 2013. Retrieved 17 March 2018.
  3. "Sky Packages & Deals – New and Existing Customer Offers | Sky.com". www.sky.com. Retrieved 2020-02-21.
  4. Slattery, Laura. "Sky Ireland makes management changes as it targets broadband". The Irish Times. Retrieved 2020-02-21.
  5. "Sky TV plans €1bn Irish expansion with move into broadband and phone". Independent.ie.
  6. McGreevy, Ronan. "Sky will invest €1.25bn in Ireland over five years, chief says". The Irish Times. Retrieved 2020-02-21.
  7. Sky on Eutelsat 28A & Astra 1N/2A/2B at 28.2°E - LyngSat
  8. "Sky to reject new channel applications". The Guardian. 5 October 2007.
  9. "SAORSAT". Archived from the original on 2014-11-29.
  10. "S4C taken off Irish Sky EPG".
  11. Tuning guide for all uk fta channels, Posters on www.boards.ie, 14 September 2007, retrieved 29 June 2009
  12. Quarterly Key Data Report Q3 2019 - Commission for Communications Regulation, 12 December 2019
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