Smart Alliance

Smart Alliance is an alliance established in 2009 between six Southeast Asian television broadcasting companies: the Philippines' ABS-CBN Corporation, Thailand's BBTV 7, Vietnam's International Media Corporation, Singapore's Mediacorp, Indonesia's Media Nusantara Citra, and Malaysia's Media Prima.[1]

Smart Alliance
AbbreviationSA
Formation24 March 2009 (2009-03-24)
TypeTV Alliance
PurposeCollaborate on content, sales and marketing, and technology in television
HeadquartersSingapore
Region served
Southeast Asia
Membership
ABS-CBN Corporation (Philippines)
BBTV 7 (Thailand)
International Media Corporation (Vietnam)
Mediacorp (Singapore)
Media Nusantara Citra (Indonesia)
Media Prima (Malaysia)
Official language
English and primary Southeast Asian languages
Chairman of the Steering Committee
Lucas Chow
Main organ
Steering Committee
Parent organization
ASEAN
Websitehttp://smartalliancemedia.com/

Based in Singapore, the alliance aims to create and deliver commercial benefits to its members and create the best content in Southeast Asia that has the potential to reach half a billion viewers.

History

On 24 March 2009, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a memorandum of understanding to form the Smart Alliance.[1]

As a region, member countries of the Association of Southeast Asian Nations (ASEAN) alone presents a combined market size of more than half a billion viewers and a growing middle-class population with increasingly substantial spending powers. The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment. For advertisers and clients, the alliance will be able to deliver marketing and promotional solutions on a regional platform.[2]

In March 2010, in celebration of the alliance's first year, Smart Alliance members gathered in Manila, Philippines to formally sign an Equipment and Facilities Lease Agreement which aims to share facilities among member companies to reduce operating and equipment costs; and an agreement on a website that aims to create an online portal that will provide information about the alliance to various stakeholders. Although not part of their original agenda, the group also signed an agreement formalizing a joint sales package launched by the group according to their goal of boosting regional revenue through jointly led strategies and new target markets to enable the alliance to gain a competitive advantage in a sustainable manner.[3]

Members

Key People

Steering Committee

Content Work Group
  • Leader
    • Doreen Neo
  • Members
    • Linggit Tan
    • Sharon Loh
    • Farisha Pawanteh
    • Rudy Ramawy

Sales & Marketing Work Group
  • Leader
    • Irene Lim
  • Members
    • Luis Paolo Pineda
    • Sapna Angural
    • Shareen Ooi
    • Kanti Imansyah

Technology Work Group
  • Leader
    • Yeo Kim Pow
  • Members
    • Raul Bulaong
    • Tan Kwong Meng
    • Agus Mulyanto

References
  1. "ASEAN broadcasters forge SMART Alliance". MediaCorp. 24 March 2009. Archived from the original on 17 April 2009. Retrieved 22 September 2019.
  2. "ASEAN broadcasters forge SMART Alliance". CASBAA. 24 March 2009. Retrieved 27 September 2020.
  3. "ABS-CBN stars impress Southeast Asian broadcasters". ABS-CBN News. 27 March 2010. Retrieved 27 September 2020.
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