Source Radio

Source Radio is a radio station operating from Coventry, England. It is a division of the Coventry University Students' Union,[2] and broadcast to the Campus and beyond, online. It occasionally operated for short periods on FM and AM, complemented by a near CD-quality version of the output via the Internet.[3]

For the community radio station based in Cornwall, see Source fm.

Source Radio
CityCoventry, England
Broadcast areaCoventry University
SloganCoventry University's Student Radio Station
Programming
FormatCHR
Ownership
OwnerCoventry University Students' Union
(Coventry University Students' Union[1])
History
First air date
2000–present
Former call signs
Phoenix Radio, Source FM
Links
Webcasthttp://mixlr.com/source-radio/

Known as "Source FM" from 2001 to 2005,[4] and "Phoenix Radio"[5] before that, the station changed its name as part of a rebrand to eliminate confusion over the fact that broadcasts on FM were very occasional, and that the station was available on other platforms.

History

The rebrand came about as the station rarely broadcast on FM, and with the (later-fulfilled) possibility of an AM licence on the way it was felt it was time to strengthen the brand.

Around the same time youth station Kix 96.2 closed down in the city,[6] and flipped to an adult contemporary station, Touch Radio,[7] which made it part of a network of stations in the Midlands. Source Radio, took this opportunity to fill the gap left, and although Radio 1 became the number one station in the city, Source Radio's placing and status offered a distinctive opportunity.

The station launched to the city on 1431AM on Monday, 5 March 2007[8][9] under the management of Kat Page, with a special programme presented live from the Students' Union nightclub, FiftyFour.

The AM launch coincided with the launch of 3G Smart Phones which could stream radio via apps such as TuneIn. This provided a means of listening on the move in a far better quality than AM. The young target audience are generally also quite "AM-resistant" and as a result, the 1431AM service never reached a particularly sizeable audience. The decision was taken to discontinue the AM service in 2009.

Flirt! and Source Radio

During the 2000s, Students Unions across the country participated in a national event called "Flirt!", a franchise for an evening entertainment event.[10] CUSU became the first union in the country to have its radio station simulcast the event live on its radio station throughout the 2004–05 academic year.

References
  1. "UK Radio Licensees – Long Term RSLs". Ofcom. Retrieved 22 December 2007.
  2. "Coventry University's Sport and Societies". Coventry University Students Union. Retrieved 22 December 2007.
  3. "Source Radio Online Streaming". Retrieved 22 December 2007.
  4. "Source Radio's "Legacy" Site About Page". Retrieved 22 December 2007.
  5. "OnCampusUK – Source Radio". Retrieved 22 December 2007.
  6. "Ofcom statement about Kix 96's change of format". Archived from the original on 23 November 2005. Retrieved 22 December 2007.
  7. "Kix 96.2 renamed on Ofcom". Archived from the original on 5 January 2008. Retrieved 22 December 2007.
  8. "Source Radio AM Launch in Coventry University's FOCUS newsletter". Archived from the original on 15 June 2011. Retrieved 22 December 2007.
  9. Lucy Lynch (7 March 2007). "Student radio will reach more ears". Coventry Evening Telegraph. Retrieved 22 December 2007.
  10. "Flirt! Official Site". Retrieved 22 December 2007.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.