Spanfeller Media Group

Spanfeller Media Group (SMG), a subsidiary of publishing company Tribune Publishing, is a digital media company based in New York City. It was founded in 2010 by Jim Spanfeller, after leading the digital strategy at Forbes.com. Spanfeller Media Group operates two media sites as subject-specific digital destinations, The Daily Meal, dedicated to food and drink, and The Active Times, centered on outdoor sports and an active lifestyle.[1][2][3]

Spanfeller Media Group (SMG)
IndustryPublishing
HeadquartersNew York City
Key people
Jim Spanfeller
ParentTribune Publishing

History

Spanfeller Media Group (SMG) was founded in June 2010 by Jim Spanfeller. The concept of SMG was to highlight the content aspect of media and commission its websites to design and produce content by, for and about the web. The websites focus on core mass vertical content areas that do not presently have major dominating content sites.[4]

Products
  • The Daily Meal, launched in January 2011
  • The Active Times, launched in June 2012

Financial

Starting in 2010, SEC fillings show that SMG raised $13,769,700 in funding before being sold to Tribune Publishing.[5]

Tribune Publishing (known as Tronc at time), noted in their Form 10-K for the fiscal year of 2017 that they had "completed acquisitions totaling $7.6 million of Spanfeller Media Group (SMG)".[6]

Funding Received
Amount Filing Date
$1,665,000 2010-10-14 [7]
$5,908,934 2011-08-04 [8]
$4,895,767 2012-10-18 [9][10]
$1,000,000 2015-03-05 [11]
$299,999 2016-06-14 [12]

Governance

SMG’s executive team comprises Jim Spanfeller, President & CEO; Jeff Bauer, Chief Product Officer; Jacqueline Stone, Senior Vice President, Marketing; Philip Barber, Chief Technology Officer; Sharon Jautz, Vice President, Human Resources. Spanfeller previously served as the President and CEO of Forbes.com, serving on the advisory boards of several early-stage Web start-ups. He has received numerous industry accolades such as the first ever Founders Award from the Interactive Advertising Bureau (IAB) for lifetime achievement. Currently, Spanfeller is Secretary of the Online Publisher’s Association (OPA) and is a Chairman Emeritus of the IAB.

References
  1. "Former Forbes.com Publisher Jim Spanfeller Has VC Money; New Sites on the Way". allthingsd.com. August 22, 2012. Retrieved August 20, 2013.
  2. "Spanfeller Media Group's Daily Meal 'The Fastest Growing Website of its Kind'". Publishing Executive. August 16, 2012. Retrieved August 20, 2013.
  3. Keith J. Kelly (June 21, 2012). "Earl 'The Pearl' in gem of a Rodale book deal". New York Post. Retrieved August 20, 2013.
  4. Mike Shields (August 10, 2010). "Spanfeller Preps Foodie Launch for Web". AdWeek. Retrieved August 20, 2013.
  5. Tronc buys Spanfeller’s Daily Meal, in niche food strategy
  6. "EDGAR Filing Documents for 0001593195-18-000011". www.sec.gov. Retrieved July 8, 2019.
  7. "EDGAR Filing Documents for 0001503442-10-000001". www.sec.gov. Retrieved July 8, 2019.
  8. "EDGAR Filing Documents for 0001503442-11-000003". www.sec.gov. Retrieved July 8, 2019.
  9. "EDGAR Filing Documents for 0001503442-12-000003". www.sec.gov. Retrieved July 8, 2019.
  10. Bill Mickey (February 12, 2013). "Spanfeller Media Lands $5 Million Series C Round". AdWeek. Retrieved August 20, 2013.
  11. "EDGAR Filing Documents for 0001503442-15-000001". www.sec.gov. Retrieved July 8, 2019.
  12. "EDGAR Filing Documents for 0001503442-16-000002". www.sec.gov. Retrieved July 8, 2019.

Further reading
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