Star Wars Rollinz toys

In 2015 and 2016 (from October 2015 to 16 March 2016), the Italian supermarket line Esselunga, gave a toy character named "Rollinz" every 25 euros spent (or every 60 "strawberry" points earned).

The Rollinz were small toys resembling roly-poly toys, but representing fictional characters.

The Rollinz characters represented some characters in the Star Wars saga: Darth Vader, Yoda, Luke and Anakin Skywalker, Emperor Palpatine, a TIE pilot, a stormtrooper, a scout trooper, Jabba the Hutt, Boba Fett, Princess Leia, two versions of Obi-Wan Kenobi, C-3PO and R2-D2. Each of them consisted of a sphere that would not let them fall, a similar statue to a caricature of the character and a suitable place in the official box to collectors, which resembled the Millennium Falcon and that served also for games with the characters, who had a toy line to advertise Star Wars: The Force Awakens.

In September 2016, some Rollinz toys were sold as non-Esselunga toys.

The app

The toys were scannable via an Android application, then you could use them in a video game, but the application was downloaded only via a QR code. Each character (scanned or bought with credits, the Star Wars value) evaluates the galaxy had custom levels of the game, where the character must slide forward in a difficult path before "the screen" surpasses it and recover credits and overcome obstacles. People now can no longer scan them, but the game is still working.

Legacy

After the end of the Esselunga promotion, Rollinz toys were sold in Italian shops, like their Teenage Mutant Ninja Turtles counterparts, available by 2016.

Similar toys, the non-roly-poly-like Harry Potter Wizzis (from "wizards"), were available at Esselunga supermarkets in 2017.

The Abatons toys

A variant of the Rollinz toys was the line of Abatons characters, small statuettes representing Star Wars characters, sold as gadgets in magazines, at the Esselunga supermarkets and in some stores. They are also sold on the Internet with a Death Star-shaped collector box.

The Rollinz 2.0

In 2018, a new series of Rollinz was released, together with some rare, special, figurines, such as the golden Yoda and Darth Vader figurines or the glow in the dark characters. A Star Destroyer-shaped box (only for ordinary toys) was also sold. A new app was released together with them, very similar to Subway Surf (also in sound effects), but it was impossible to scan the statuettes.