Stormur

"Stormur" (Icelandic for "Storm") is a song written and recorded by Icelandic post-rock band Sigur Rós for their seventh studio album Kveikur. It appears as the fifth track on the album. The song was released on September 9, 2013 to UK mainstream radio as a promotional single from Kveikur.[1]

"Stormur"
Promotional single by Sigur Rós
from the album Kveikur
ReleasedSeptember 9, 2013 (2013-09-09)
GenrePost-rock
Length3:45
LabelXL Recordings
Songwriter(s)Jón Þór Birgisson, Orri Páll Dýrason, Georg Hólm
Producer(s)Jón Þór Birgisson, Orri Páll Dýrason, Georg Hólm
Sigur Rós singles chronology
Isjaki
(2013)		 Stormur
(2013)		 Rafstraumur (Cyril Hahn Remix)
(2013)

Usage in media

"Stormur" has so far been used once in commercial media. The song was used in a commercial for the 2013 iTunes Festival, a month-long music festival which took place at The Roundhouse in London from September 2 to October 1, 2013.[2] Sigur Rós themselves performed at the festival on September 3, 2013 as the second headline act of the festival, with the performance being streamed live worldwide, and available to replay for free on the iTunes Store.

Music video

An interactive music video for "Stormur" was debuted by the band on August 5, 2013.[3][4] The interactive video invited fans of the band on online photo-sharing, video-sharing and social networking service Instagram to submit videos, made through Instagram, to be featured in an interactive "ever-evolving" and "always altering" fan-made music video for "Stormur".[5] Fans can create and upload any video, and add the hashtag "#stormur" to enter the cycle of constantly updated loops for the video to play. As of current, the project is still in operation, and the video itself has not yet closed production.[6]

The video itself featured numerous Instagram videos from various users that are randomly generated into the video, with two clips being shown each time. With the clips being randomly generated, there is no singular music video for "Stormur", as the video will generate a brand new set of user-submitted videos if the video is replayed, thus creating a unique music video for each person who views the same video.

Track listing
UK promotional single[1]
No.TitleLength
1."Stormur"3:45

Personnel

Adapted from Kveikur liner notes.[7]

Release history
Region Date Format Label Catalog No.
United Kingdom[1] September 9, 2013 CD-R (Contemporary hit radio XL Recordings n/a

References
  1. "Sigur Rós – Stormur". Discogs. Retrieved 22 August 2013.
  2. "Apple - iTunes Festival 2013 - Moments". Apple, Inc. YouTube, Google. Retrieved 15 October 2013.
  3. "Sigur Rós launch Instagram-made video for 'Stormur' - watch". Digital Spy. Retrieved 22 August 2013.
  4. "Watch Sigur Rós' Instagram-Fueled "Stormur" Video". Pitchfork Media. Retrieved 22 August 2013.
  5. "Announcing Your #Stormur". XL Recordings. Retrieved 22 August 2013.
  6. "Your #Stormur". sigur-ros.co.uk. Retrieved 22 August 2013.
  7. Kveikur (liner notes). Sigur Rós. XL Recordings. 2013.CS1 maint: others (link)
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