Super C (supermarket)

Super C is a Quebec discount supermarket chain with 97 stores in Quebec. The stores average 4,103 square metres (44,164 sq ft) in size.[1] Super C offers 8,000 products including some 1,200 products from the Super C private label brand.

Super C
Super C
FormerlySuper Carnaval (1983–1991)
TypeDivision
IndustryRetail supermarket
Founded1982
HeadquartersMontreal, Quebec, Canada
ProductsBakery, beer, dairy, deli products, frozen foods, general grocery, liquor*, meat & poultry, produce, seafood, snacks, wine
* Select locations
ParentMetro Inc.
Websitewww.superc.ca

Super C traces its origins as La Ferme Carnaval founded on September 15, 1982[2] which opened a supermarket under the trade name Super Carnaval on January 12, 1983 in Beauport, Quebec.[3][4] The company was acquired by Metro-Richelieu on May 31, 1987 from Toronto-based Burnac Corporation.[5] According to Joe Burnett of Burnac Corp., he chose to sell Super Carnaval to Metro-Richelieu instead of competitor Steinberg's because he considered Jacques Maltais (then president of Metro) to be a "nicer fellow".[5]

In 1991, La Ferme Carnaval renamed its Super Carnaval outlets to Super C.[6] Since then, Super C has expanded by either obtaining the lease of vacant shopping mall anchor spaces, building its own free-standing stores or replacing Metro-branded locations. Only a handful of today's Super C outlets are former Super Carnaval grocery stores.

In mid-2006, all but one of the 9 remaining Ontario stores were converted to Food Basics or Loeb stores. The Pembroke, Ontario store closed, and the building is now occupied by Value Village.

In 2013, there were 85 Super C's across the province of Quebec.

Advertising slogans
  • 1998-2004: Alimentation aux Meilleurs Prix! (used in stores in Quebec)
  • 1998-2004: Fresh Food for Less! (used in Ontario stores and in English media in Ontario and Quebec)
  • 2004-2006: Where food prices are lower every day (used in Ontario stores and in English media in Ontario and Quebec)
  • 2004-2009/10: C'est le meilleur Marché
  • 2009–present: Beau, bon, pas cher

Private labels
  • Selection
  • Éconochoix / Econochoice
  • Irresistibles
  • Super C
  • Loeb Bakery Shoppe
  • The Event Pleaser
  • Red Grill Meats

See also

References
  1. "Super C Corporate Profile". Retrieved 24 April 2009.
  2. http://collections.banq.qc.ca/retrieve/5186492
  3. "Super-carnaval ouvre à Beauport". Le Soleil. 1983-01-12. p. 2.
  4. "Super Carnaval déménage son siège social à Ville Lasalle". Le Soleil. 15 August 1986. p. B5.
  5. "Métro-Richelieu acquiert les douze Super Carnaval et rattrape Provigo". Le Devoir. Montreal. 1987-05-05. p. 5.
  6. "Econo-Flash: Franc retour à la rentabilité de MÉTRO-RICHELIEU". La Presse. Montreal. 7 August 1991. p. B5.


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