Texize

Texize Chemical Company or simply Texize, is a chemical company incorporated in the 1945 which sold industrial cleaners to textile mills, hence the name "Texize." It was also one of the first accounts of Henderson Advertising Agency, founded by James M. Henderson in 1946 in [[Greenville, South Carolina.[1] It was Henderson who persuaded Texize's founder, W. J. "Jack" Greer,[2] to market the company's products for household use. Texize's product line included Janitor In a Drum,[3] Glass Plus, Fantastik, Spray 'N Wash, Vivid detergent, and many others. Its consumer line was acquired by Dow Chemical Company in 1986;[4] Texize still markets to industrial clients. SC Johnson later bought some of these brands from Dow, and Reckitt Benckiser in turn purchased Glass Plus, and Spray 'N Wash and still produces it.

History

Greer sold his company to Norwich Pharmacal Co. in 1967; that company "was acquired and became Morton Norwich Products Inc."[2] Morton Norwich sold the consumer products division of Texize to Dow in 1986.[4]

References
  1. "Henderson Advertising". Advertising Age. September 15, 2003. Fantastik, Glass Plus and Spray 'N Wash
  2. "Texize founder dies". UPI (United Press International). June 27, 1989.
  3. "Court Says 2 Household Cleaners Must Be Marked for Eye Hazards". The New York Times. June 27, 1978.
  4. Robert J. Cole (November 16, 1984). "Morton to sell Texize to Dow for $256 million". The New York Times.
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