Fantastik
Fantastik is a trademarked[2] brand of cleaning products produced by S. C. Johnson. SCJohnson acquired Fantastik as part of a package of products acquired in 1998. These products include: Antibacterial Heavy Duty, Bleach, Antibacterial Lemon Power, Orange Action, Oxy Power, Orange Action Wipes, and Multi-Surface Wipes.
 Two bottles of S. C. Johnson & Son's Fantastik cleaning spray | |
| Product type | Cleaning spray |
|---|---|
| Owner | S. C. Johnson & Son |
| Country | United States |
| Introduced | 1967[1] |
| Previous owners | DowBrands |
| Website | www.fantastik.com |
The company initiated its Greenlist initiative in 2001.[3]
History
The 1967-introduced Fantastik was described by The New York Times as "the first spray cleaner."[1]
In 1998, S. C. Johnson expanded its roster of consumer brands by purchasing Dow Chemical's DowBrands division, which included Ziploc, Saran, Fantastik, and Scrubbing Bubbles.[4][5] [6] [7] Related Dow products included Glass Plus and Spray 'N Wash. Prior to its Dow name the manufacturer was known as Texize Chemicals and one of its products was named Janitor-in-a-Drum.[5]
The New York Times, in reporting about another cleaning product, also wrote about "the 19th-century pantry, when vinegar and baking soda were the Fantastik of their day."[8] In 2011 the company introduced it's "snip 'n' pour" pouch "so customers can refill old bottles with a concentrated Windex formula diluted with water from the tap"[9] and a single-use product.
List of Fantastik products
Competing products
Among those products competing with Fantastik at the time it was launched were:[11]
- Procter & Gamble's Dawn Oxy dish soap
- Clorox's Oxi-Magic
- Orange Glo International's OxiClean
- Tide Oxy
- Reckitt & Colman's Lysol Kitchen Spray[12]
The Oxy and Oxi names are derived from the use of hydrogen peroxide.[13]
Environmental considerations
In 2001, Fantastik's manufacturer, S.C. Johnson, began what it called its Greenlist initiative, "in which it rates all the raw materials used in its products for environmental safety."[3] Although a decade later, the New York Times headlined "As Consumers Cut Spending, 'Green' Products Lose Allure,"[14] by 2020, the category had made a comeback.[8] A survey cited by Newsweek regarding being eco-minded said that "75 percent of adults in the U.S. now feel a personal obligation."[15]
See also
References
- Philip H. Dougherty (May 17, 1974). "Bid by a 4-A Chief". The New York Times.
created the first spray cleaner, Fantastik, in 1967
- "FANTASTIK".
Morton-Norwich Products, Inc
- Lia Miller (July 19, 2007). "Products to Break the Chemical Habit and Get Eco-Friendly". The New York Times.
- "S.C. Johnson completes Dow acquisition". BizJournals.com (Milwaukee Business Journal). January 23, 1998. Retrieved April 20, 2018.
- "Henderson Advertising". Advertising Age. September 15, 2003.
Fantastik, Glass Plus and Spray 'N Wash
- "S.C. Johnson to select shop for new brands". Advertising Age. January 26, 1998.
- "DowBrands sold to S.C. Johnson". Advertising Age. October 29, 1997.
- Florence Fabricant (February 24, 2020). "A New Addition to the Cleaning Cohort". The New York Times.
- "Garbage Maven: Tide Pods ride wave of change in packaging". The Los Angeles Times. October 28, 2011.
- "The Soap Scum Challenge". The New York Times. February 15, 2007.
my usual all-purpose cleaner, Fantastik Orange Action.
- "Largest launch ever: OrangeGlo enters spray fray with Oxi". Advertising Age. September 8, 2003.
rolled out Fantastik Oxy Power
- "Clorox Tries 409 Umbrella". Advertising Age. October 12, 1998.
Other competitors in the category include ...
- "The Science of Cleaning Products".
- "As Consumers Cut Spending, 'Green' Products Lose Allure". The New York Times. April 22, 2011.
- Carlye Adler (May 2, 2010). "Game Changers: Cleaning Up With Seventh Generation". Newsweek.